Super Bowl XLVIII wasn't much of a contest, but that doesn't mean the commercials can't duke it out with more ferocity than at least one of the teams could muster. Here we've assembled every Super Bowl commercial made by an automaker that made its television debut during Sunday night's big game.

This year there were 15 car commercials that premiered on television during the Super Bowl, same as last year, but a total of 12 car companies bought air time, which is up from nine last year. While Lincoln, Mercedes and Ram – all advertisers last year – decided to sit out this year's game, the usual suspects of Audi, Hyundai, Kia, Toyota, VW and our Big Three domestic automakers were joined by Jaguar, Maserati, Jeep and Honda.

Vote for your favorite car commercial of Super Bowl XLVIII below, and if you need to watch them again to help you decide, just scroll down. We've also included a few extra car-related commercials we liked as a bonus.


Audi - "Doberhuahua"




Chevrolet - "Romance"




Chevrolet - "Life"




Chrysler - "American Import"




Ford - "Twice as Good"




Ford - "Nearly Double"




Honda - "#hugfest"




Hyundai - "Dad's Sixth Sense"




Hyundai - "Nice"




Jaguar - "Rendezvous"




Jeep - "Restless"




Kia - "The Truth"




Maserati - "Strike"




Toyota - Big Game ad starring Terry Crews and the Muppets




Volkswagen - "Wings"




HONORABLE MENTIONS

Carmax - "Slow Clap"




Comedians in Cars Getting Coffee - "Seinfeld Reunion"




Mountain Dew - "Dale Call"




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  • 64 Comments
      Jarda
      • 10 Months Ago
      I have only seen the Ford ones, and myself being a Ford-fan/owner, I have to admin I'm not surprised they get so few votes. In my opinion FoMoCo has one of the worst/lamest commercials. (Yes, there are exceptions.) Sometimes they are almost embarassing to Ford-fans. Dear FoMoCo Please, replace your ad agcney yesterday.
        Jarda
        • 10 Months Ago
        @Jarda
        *admit This is the kind of crap I'm talking about: http://youtu.be/pwZhnnqujPY
          vulnox
          • 10 Months Ago
          @Jarda
          I definitely agree. I love Ford, have owned almost exclusively Fords and my experience with other brands has not made me upset to stay loyal to Ford. But man, their commercials are weak. What is funny to me is when they do a lot of their web events, I find them to be genuinely interesting. Like when Ford introduced the Ecoboost to the F-150 and they did the big Ecoboost Torture Challenge. I watched all of those as they released them and ended up buying an Ecoboost F-150 which I loved. I know Ford wants to get Mileage out there on their new cars as that is huge right now, but they have a lineup outside of the Fusion Hybrid and even if I was in the market for a hybrid, the commercial didn't do much for me on any level. Especially with a mostly stationary or slow moving Fusion.
      sstowes
      • 10 Months Ago
      1. Maserati 2. Jaguar The production value on both were superb. The Jag ad was tongue-in-cheek (saw the F-Type R coupe and F-Type S roadster last Saturday...my God...*swoon*) but the Maserati ad had the drama and tension I just love. Plus, I hadn't paid attention to the blogs leading up to the ads, so the Maserati ad was a total surprise to me. That car looked and sounded beautiful.
      cadetgray
      • 10 Months Ago
      I thought the Maserati ad was my favorite. It was the only one that had my attention right through the end. I also thought the production values were superb. I think it really served the purpose of putting the German luxury brands on notice that there's a new competitor from Italy playing in their sandbox now...lol I like the Audi ad too, but I think the use of humor was a little downmarket of the brand. I think it would have been a better VW ad. The Hyundai ads didn't leave much of an impression, but I did like the Kia "truth" ad. I liked that it really focused on the car and it was shown in a beautiful light. It reminded me of the campaign that launched the current Buick Lacrosse in term of visuals. I think both companies knew they had a competitive product and appropriately the vehicle was the centerpiece of the ad. The Chrysler ad was produced to a very high standard and fit the presentation template that they have been using for three years, but that was the problem. They need to move beyond the patriotic emotional appeal and get back to the product now that they have something that is worthy of consideration. I would have liked to have seen a Chrysler 200 commercial that followed the script of the Kia ad. I think it would have made more potential buyers think about making a stop at their local Chrysler dealership when they shop for their next midsized car. Ford....just seemed like the usual stuff that you might see from them on any Sunday....rather dull in my opinion. The Toyota ad was just very dated feeling and soooooo like a lot of their cars...competently executed but hardly something that inspired much passion. I couldn't help but think of the Warner Bros Edition Chevy minivan ad from way back when. I enjoyed the Chevy life ad. It had the look and feel of some of the better ads produced by Chrysler recently without the tinge of motorcity toughness.
      bK
      • 10 Months Ago
      If only Bruce willis was like "fuk this sht" and started blowing stuff up at the end and said "yippie kay yay..." then I would of voted for Honda.
      makarov
      • 10 Months Ago
      The new Chrysler 200... the best American car an Italian car company can make.
      Robert Moore
      • 10 Months Ago
      The Chevrolet Silverado "Bromance," Maserati's "Strike," Audi's "Doberhuaha," Jaguar's "Villians," VW's "Wings," and Toyota's "Muppets" spots stand out for me.
      axiomatik
      • 10 Months Ago
      The commercials were weak this year. I was especially surprised by the Bud Light commercials that were absolutely forgettable. Aluminum bottles? uh, ok, that's nice. Budweiser used to be known for their memorable commercials. Not anymore, I guess.
      jtciti
      • 10 Months Ago
      Funniest - Dobrehuaha Coolest - Jaguar Feel good, with caveats - Maserati Most Practical/Likely to sell cars - Hyundai
      NY EVO X MR GUY
      • 10 Months Ago
      Jaguar #1 But terry cruse is a beast.
      x19x19
      • 10 Months Ago
      They all sucked. terrible game - terrible halftime - terrible commercials.
      Burabus
      • 10 Months Ago
      You can count the UAW visitors by the number of votes for the Chrysler commercial
        VDuB
        • 10 Months Ago
        @Burabus
        That's what I was about to say. A bunch of UAW workers must've taken the day after the superbowl off.
      owen brown
      • 10 Months Ago
      They all sucked .
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