If you look at the stratospheric sticker prices on the latest generation of hypercars and wonder how an automaker could possibly justify it, bear in mind a few factoids. For one thing, even when the sticker prices start lower, they quickly balloon past the million-dollar mark. For another, automakers charge that much because they can, and don't seem to have much trouble selling them all.

Case in point: the new LaFerrari. While presenting the state-of-the-art supercar on CNBC, Ferrari North America CEO Marco Mattiacci revealed that all 499 examples that will be made of the hybrid hypercar – including those 120 earmarked for North America – have already been spoken for. This despite the $1.4 million asking price that makes it the most expensive Ferrari ever made.

Or the most expensive new Ferrari, we should say, because prices for the most collectable machines ever to roll out the gates at Maranello continue to rise. Figure you'll save a little and get LaFerrari's predecessor? Trading hands these days at prices approaching $2 million (around three times its original $660k MSRP), the Enzo is even more expensive. And that's just the scarlet tip of the iceberg.

A classic 250 LM recently sold at auction for $14 million, a 275 GTB/4 NART Spyder for $27.5 million and the most recent 250 GTO to have changed hands sold for a reputed $52 million. Heck, even a wrecked Dino 308 GT4 sold for a quarter million, which suddenly makes LaFerrari seem like a bargain. Shame they're all spoken for...


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    • 1 Second Ago
  • 19 Comments
      Indubitably
      • 1 Year Ago
      F40 > F50. Enzo > Laferrari.
      Edsel
      • 1 Year Ago
      Purchasing a new Ferrari is a pedestrian affair these days. Many people can afford one. However, owning Ferrari would be the ultimate, in-your-face-look-at-me, purchase.
      usa1
      • 1 Year Ago
      It's funny to watch the luxury makers fall over themselves with pronouncements of advanced sales. Bugatti only has 50 Veyrons left, the BMW i8 is sold out (maybe), and now the LaFerrari is sold out. It's a cheap way to get attention I guess.
      over9000
      • 1 Year Ago
      Get ready for another casualty, Paul Walker stylez.
      Steveo
      • 1 Year Ago
      I'd buy a P1 instead.
      Terry Actill
      • 1 Year Ago
      I tried to buy one with Bitcoins and parts of Paul Walker's car.
      Robbie
      • 1 Year Ago
      The LaFerrari is ok (despite its odd name), but to my mind Ferrari has not built a car in this class that surpassed the speak, sporty look of the F40.
      Bendir01c
      • 1 Year Ago
      An ugly car with a ridiculous name. I liked the F40 and Enzo's styling. I hated the F50. I guess beauty skips a generation.
      Arch
      • 1 Year Ago
      It looks like a hot wheels toy. The design is too busy and does not remind you or a Ferrari. It's my opinion but I am still disappointed. I am happy that the 918 looks amazing.
      The Law
      • 1 Year Ago
      I just bought the last one.
      Tony Akinremi
      • 1 Year Ago
      The Author is correct the price of these will increase because most of these are going to Brokers or Dealers.
      Viktor
      • 1 Year Ago
      Hopefully TaxTheRich got one of them to make sure that we can see at least one driven hard.
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