It looks like Lamborghini is going to need a new executive to run its North American operations, as the man who's held the job until now has parted ways with the exotic automaker.

That man is Michael Lock, who has held the position of Chief Operating Officer at Automobile Lamborghini America LLC for nearly two years now. We don't know what the reasons are for his departure, or for that matter whether the departure was instigated by Lamborghini or Lock. However, Lamborghini's official notice released yesterday does state rather flatly: "as of today the collaboration with Michael Lock, COO of Automobili Lamborghini America, is terminated" even as it thanks the executive for his efforts and wishes him the best moving forward.

For the moment, Lock's post will be assumed by Thomas Felbermair, Commercial Director at Automobili Lamborghini, while site operations will be handled by Renè€ Sueltzner, who is also in charge of after sales at Automobili Lamborghini America.

Prior to joining Lamborghini, Lock (pictured above at the opening of a dealership in Vancouver) ran the US offices of Ducati and Triumph, and served more recently as chief marketing officer at the now-defunct EV producer Think.
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End of the collaboration between Michael Lock and Automobili Lamborghini

Sant'Agata Bolognese, 12/03/2013 - Automobili Lamborghini announces that as of today the collaboration with Michael Lock, COO of Automobili Lamborghini America, is terminated.

Automobili Lamborghini thanks Michael Lock for his active support in developing the American branch and in reaching the company objectives and wishes him all the best for his professional and personal future.
The responsibility of Automobili Lamborghini America will be assumed ad interim by Thomas Felbermair, Commercial Director at Automobili Lamborghini. On Site Operations will be coordinated by Renè€ Sueltzner, Head of After Sales at Automobili Lamborghini America.


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    • 1 Second Ago
  • 5 Comments
      Syke George Paczolt
      • 1 Year Ago
      I remember Michael from the Triumph days, one hell of a rider and a good mate over a pint. Unfortunately, he was the scapegoat for Triumph failure to come back in 1995 like those twelve years out of the American market hadn't happened. He moved on to Ducati about the time I left my job at Ducati Richmond, and from my understanding, did a very good job. Then on to Lamborghini - wonder what went wrong? It certainly wasn't incompetence on his part, and I certainly don't think the guy had his hands in the till. Definitely a very straight arrow dude, and had a good business sense.
      shinyafro
      • 1 Year Ago
      Met him on the 50th Anniversary Tour in Italy. Seemed like a good guy.
      RGT881
      • 1 Year Ago
      I wonder what happened. Corruption?
      Claud
      • 1 Year Ago
      Their terse statement indicates Lambo sent him packing................Unless he got caught with his hand in the kitty, the sour relationship more than likely has been growing over time.............
      Roger
      • 1 Year Ago
      I didn't know Bruce Springsteen ran Lamborghini!