We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example – particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking – and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.

Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers – among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.

The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme – which extends, incidentally, from the cab to the box and inside the cabin – this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 17 Comments
      Clipper44
      • 1 Year Ago
      This isn\'t about women. This is literally about standing out at a car show. People will naturally give the truck a closer look, declare almost instantly that the paint job is horrid, but possibly then say to themselves, \"Well the truck is kinda nice\" Slick move on Daimler\'s part.
      Marcopolo
      • 1 Year Ago
      I'm not so sure about the colour ( unless Mary Kay Cosmetic sales rep's are also starting to deliver :), but I like the idea of EV hybrid technology (especially plug-in) in this class of vehicle.
      Jasonn
      • 1 Year Ago
      I live near a large England trucking head quarters and I know a few truckers. Even a few female truckers. But these women are not feminine women. They are in a manly profession because they are manly women. Manly women don't like pink polka dots...
        bull.bull
        • 1 Year Ago
        @Jasonn
        If this is only for the Japanese market just might work. Manly women in Japan are a bit feminine than counterparts in the west.
      BraveLil'Toaster
      • 1 Year Ago
      Funny, women make up a significant portion of car buyers, but I don't see them painting any of their production models Barbie pink. Nevermind how astoundingly sexist it is to say that in the first place. "Don't all women like pink?" No, no actually they don't. Some of them even act like grownups.
        Clipper44
        • 1 Year Ago
        @BraveLil'Toaster
        To say that all women like pink isn't sexist. If this were about women, Daimler would say that -most- women like pink. It's anecdotal but nearly every female I know likes the color pink. Does that mean she'll get a pink car or does that make me a sexist? Nope.
      Derek L. Washington
      • 1 Year Ago
      Wow, sexist and lame much?
      rstonnerdd
      • 1 Year Ago
      "Hey Mack - here's your order of Pepto-Bismol in the Hello Kitty bottles."
      www.showcarnow.com
      • 1 Year Ago
      hahahahaha... This is very strange and funny but the design looks selling
      Spec
      • 1 Year Ago
      I think most women are going to be offended by the fact that someone thinks that they should make a pink polka-dot truck to market to them.
      danfred411
      • 1 Year Ago
      Computer says no
      tool0117
      • 1 Year Ago
      Nice, now much easier to avoid women truckers on the road :) Thank you!
        Michael
        • 1 Year Ago
        @tool0117
        Looks like the vehicle I saw you park in your driveway...girlfriend...
      EvoVIII
      • 1 Year Ago
      Ummm... errrrr.... aaaaaahh...... I think I...... errrrr.....ummm... O.o
      Patrick
      • 1 Year Ago
      It's parade ready
    • Load More Comments