Even though we (meaning car enthusiasts as a whole) don't spend our days driving Lamborghinis, they're somehow a familiar, known quantity. We know we'll be wowed by a Lambo, and we have a pretty fair idea of what the sound and acceleration feel like. We know a Lamborghini is going to be wildly expensive, hopelessly impractical and eye-wateringly thirsty, but the charm that comes with the badge outweighs everything else.

We also recognize that we, as enthusiasts, are in the minority, and that the average joe is likely to be far more blown away by a Raging Bull than the average gearhead. That's what makes this an entertaining video. 60 Minutes explored Lamborghini right in the midst of its fiftieth anniversary, testing a Gallardo at Imola, tearing across the roads of Italy in an Aventador and exploring the Sant'Agata factory where all the magic happens. It's a bit of a long video, but it's a really fascinating look at how the mainstream views something extreme. Take a look below for the full, 12-minute clip.


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    • 1 Second Ago
  • 17 Comments
      hemusbull
      • 1 Year Ago
      It was a great piece of automotive journalistic. And because there are few like this one, don't blame yours parents generation - 60 minutes is a fine bridge between generations if you do want to understand theirs...I do really, really want to understand newer ones and watch 60 minutes the way I watch Miley Cyrus!
      bleexeo
      • 1 Year Ago
      Instead of the ancient Gallardo which is on the way out they should have had a sneak peak at the replacement model which is coming very soon. That would have been cool, plus it would create even more buzz for Lamborghini with people searching out the vid to check it out. A missed opportunity.
      hkspeed
      • 1 Year Ago
      60 Minutes also profiled Lambo in 1987. Interesting historical context. http://www.cbsnews.com/8301-504803_162-57610568-10391709/from-the-archives-lambo-circa-1987/
        CarNutMike
        • 1 Year Ago
        @hkspeed
        Still remember watching it back in the day. I recorded it on VHS and must have watched the segment 100X. :)
      wafflesnfalafel
      • 1 Year Ago
      I think 60 minutes will always be for "your parents" regardless what generation - but I think that is what makes this piece, and Morley Safer's before it, so interesting. It's a polished snapshot of Italian culture packaged for middle aged Americans. I still love watching Mr. Safer's genuine excitement as Valentino Balboni drives him around in a Countach. That white Aventador spyder sure is nice and the Gallardo v10 growl is intoxicating. We could have done without the shot of the owner who has the Godfather theme horn...
      • 1 Year Ago
      [blocked]
      over9000
      • 1 Year Ago
      They should do a story about Toyota... not because of their unintended acceleration :P
      Jaybird248
      • 1 Year Ago
      I would have liked to know more about the red prototype in the styling studio. Pelley should have asked about that.
      • 1 Year Ago
      [blocked]
      tbird57w
      • 1 Year Ago
      lame...it was just a pr segment for lambo. NOT one recognized auto expert was ever consulted to give an honest objective evaluation of any lambo.
      • 1 Year Ago
      [blocked]
      brendaceisen
      • 1 Year Ago
      ¯`•.•´¯) (¯`•.•´¯) *`•.¸(¯`•. •´¯)¸.•´ ¤ º° ¤`•.¸.•´¤
      brendaceisen
      • 1 Year Ago
      ¯`•.•´¯) (¯`•.•´¯) w­w­w.B­A­R­1­7.c­o­m
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