The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.

As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release – posted below – breaking down some of the "industry-first features" that Mopar has offered in recent years.
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Chrysler Group LLC Releases Sketches of Mopar-modified Vehicles Headed for SEMA

-20 Mopar-modified Chrysler, Jeep®, Dodge, Ram, Fiat and SRT vehicles headed for premier aftermarket show in Las Vegas
-15,300 square-foot exhibit to highlight custom vehicles, Mopar performance parts and accessories, and Jeep Performance Parts developed by newly created Mopar Off-Road Division

October 8, 2013 , Auburn Hills, Mich. - It's SEMA season.

Today Chrysler Group LLC released sketches of select Mopar-modified vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Nov. 5-8 at the Las Vegas Convention Center.

"We developed these Mopar-modified vehicles to inspire ultimate customization," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization."

The company will display 20 Mopar-modified Chrysler, Jeep®, Dodge, Ram, Fiat and SRT vehicles at the show in a 15,300 square-foot exhibit. In addition to custom vehicles, the company will highlight Jeep Performance Parts developed by its newly created Mopar Off-Road Division.

Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand. With the creation of the industrial alliance between Chrysler Group and Fiat S.p.A., Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar's global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as Fiat brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

Mopar-first Features
Mopar has introduced numerous industry-first features including:
-Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
-Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
-Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
-Wireless charging: first to introduce in-vehicle wireless charging for portable devices
-Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
-wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
-wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
-2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

More than 75 Years of Mopar
Mopar (a simple contraction of the words Motor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.


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    • 1 Second Ago
  • 40 Comments
      17 FORD FAN
      • 1 Year Ago
      Moparize? Is that what they're calling "polishing a turd" these days?
      Tony Akinremi
      • 1 Year Ago
      Not Sure Why All the Hate on Cherokee. I kinda like the TrailHawke Edition. I'm sure Mopar Model may show well.
        AE
        • 1 Year Ago
        @Tony Akinremi
        Because Jeep owners are like Harley Davidson owners, change scares them but when change is embraced, great things can happen. My 2012 Wrangler with the new engine and interior is leaps and bounds better than my ex 2010 Wrangler with the archaic 3.8L and the Play-doh interior.
          Teleny411
          • 1 Year Ago
          @AE
          No because it lost Jeep's rugged handsomeness: it is the most hideous mass market vehicle since the Aztek (also with a bizarre headlight arrangement).
        Jesus!
        • 1 Year Ago
        @Tony Akinremi
        Its based off a car platform, ugly, overly complicated, did I mention ugly?
          Jesus!
          • 1 Year Ago
          @Jesus!
          lost...I never said it had to be a box..but it did not have to be modeled after a Juke and an Aztec...My Grand Cherokee is handsome with curves.
          Jesus!
          • 1 Year Ago
          @Jesus!
          John..we will see just how reliable..or unreliable this overly complicated system turns out to be. It's just too much. I mean they are mostly going after women drivers, and most guys thinks it's ugly. So why even bother? Make it the Compass and build a suitable replacement for the Liberty/Cherokee.
        zack_falcon
        • 1 Year Ago
        @Tony Akinremi
        Not sure why all the love on the KL Cherokee. I dislike it because it uses the name of the modern (for its time), general-purpose, near-Wrangler off-road capable SUV in favor of a car-based CUV that trades in capability and utility. It didn't even *try* to do anything worthy of the Cherokee name. It's that simple.
      Winnie Jenkems
      • 1 Year Ago
      No amount of photoshoping or "Moparizing" can make that hideous alien monster they call "Cherokee" look even halfway decent. I'm still baffled as to how the thing ever made it out of the design stage looking the way it does. My dog would bark at it.
      Kay
      • 1 Year Ago
      So it'll be just like Easter. they show stuff they will never build. but this time it will based upon the Jeep Aztec No no one will want it ether way.
        lostboyz
        • 1 Year Ago
        @Kay
        Is this your first time hearing of SEMA? It's an over the top aftermarket show, they sell the stuff that goes on the cars, not the actual cars.
      Radioactive Flea
      • 1 Year Ago
      Well, I guess Jeep now gets the Aztec crown.
        WHO
        • 1 Year Ago
        @Radioactive Flea
        No, Hyundai still wins that for the Velsoter
      itguy08
      • 1 Year Ago
      In Other Words, they are Polising the Turds over at Chrapsler.
        • 1 Year Ago
        @itguy08
        [blocked]
      abdullah dhanhani
      • 1 Year Ago
      i dont care about what people think of Chrysler i just like it
      Sgt Big Dawg
      • 1 Year Ago
      Chrysler at one time was a great innovator in the auto industry but since 1973 they have not been the same. I have only owned on Chrysler auto during my life time and it was a 1971 Plymouth Duster with the 340 ci engine with the 3 2 barrel carbs. It was great car and it was only a big block killer when it came to drag racing with it surprising many big block engine owners by my winning at the local drag strip. But since the 1972-73 oil embargo and the call for newer emissions standards they have never been the same. I do like their retro look Challengers but it is the only one of their autos that harken back to the days when they at times led in their styling of their autos. For this price you can buy a new Ford Raptor and go win races with it straight off the showroom floor. The last decent Jeep was the CJ5 !
        Bill Burke
        • 1 Year Ago
        @Sgt Big Dawg
        Chrysler never built a 340 three two barrel Duster. Any SRT product is race winning material FYI. Have you ever driven a Viper? That's a 100% Chrysler built and designed race car that won Le Mans a couple of times. Ever hear of the Dodge Challenger Drag Pak cars? How many NHRA eliminator titles have they won in the last couple of years ? A bunch is the answer.... Check your facts....or lack there of.
          itguy08
          • 1 Year Ago
          @Bill Burke
          You mean the Viper that took Last Place in Motor Trend's most recent driver's car comparison? The Viper where the brake pedal snapped off during testing? The Viper where the exhaust was melting the paint?
          • 1 Year Ago
          @Bill Burke
          [blocked]
      T-Mille
      • 1 Year Ago
      Unlike GM, watch Chrysler's Mopar deliver on their promises of aftermarket mods after SEMA. Props to Mopar, more American companies should follow your shining example for OEM aftermarket. Signed, a GM owner.
        • 1 Year Ago
        @T-Mille
        [blocked]
      Broady Cats
      • 1 Year Ago
      The new Cherokee is ugly as fuc.
      Corner49
      • 1 Year Ago
      Not a big fan of the cherokee but brown may be its most flattering color
      zack_falcon
      • 1 Year Ago
      I'm betting that the KL Cherokee sees little actual off-road oriented 'Jeep performance parts'. Tires, probably. Aftermarket bumpers, maybe. A lift-kit that sacrifices what little articulation it has in favor of increasing its piss-poor ground clearance, not sure. That is the disadvantage of using a car-based architecture / platform with independent suspensions all around (and MacPherson struts in front!).
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