It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.

"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."

Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."


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  • 43 Comments
      Vergenbuurg
      • 1 Year Ago
      It\'s no LM002.
      ryanandrewmartin
      • 1 Year Ago
      Good. This thing is gorgeous.
      Dayv
      • 1 Year Ago
      I hate the whole SUV/crossover trend, but still think this is pretty good looking for an utterly pointless car.
      Luis A. Martinez
      • 1 Year Ago
      I'll take the white Range Rover on the background any day,way more refine than this turd!
        Card13
        • 1 Year Ago
        @Luis A. Martinez
        You've driven one to know how refined it is? Awesome, I'd love to take a ride in your time machine so I can drive vehicles from the future too
      Winnie Jenkems
      • 1 Year Ago
      No, Lamborghini, just... no. We do not want this.
        • 1 Year Ago
        @Winnie Jenkems
        [blocked]
      ground
      • 1 Year Ago
      Whatever naysayers... just go drive a cayenne turbo s.. then turn it up a couple levels. This is going to be a brilliant vehicle. Hate all you want you salty dogs.
      Eta Carinae
      • 1 Year Ago
      it's a sad day for Lamborghini......
      groingo
      • 1 Year Ago
      So, that's where the Pontiac Aztek designers wound up.
      • 1 Year Ago
      [blocked]
      bootsnchaps60
      • 1 Year Ago
      Does Urus translate into Ugly?
      chrismcfreely
      • 1 Year Ago
      Looks good, and people will buy it. Why are all you crazy trolls in such a bad mood today?
      Griffen W
      • 1 Year Ago
      Ugly enough to take all the flame away from the Cherokee
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