Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).

Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."

To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.
Show full PR text
STRONG CUSTOMER DEMAND DRIVES FORD F-150 SVT RAPTOR SALES TO NEW HEIGHTS

Raptor sales have hit record highs in 8 of the past 10 months
Ford growing the market for increasingly specialized full-sized pickup trucks
Since launching in 2009, production has increased from two trucks per hour to five


Ford F-150 SVT Raptor, the ultimate high-performance off-road pickup truck, continues to find new fans and sales success.

Hitting the market in 2009, Raptor has had record sales during 8 of the past 10 months and sales are up 14 percent in 2013. Raptor is also one of the fastest-turning vehicles in the automotive industry, with only a 15-day supply on dealer lots.

Day supply is common industry measurement of retail customer sales demand. The lower the figure, the less time a vehicle remains on a dealer lot before it's sold. A 60-day supply is considered average for the auto industry.

"What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers," said Doug Scott, Ford truck group marketing manager. "Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."

The 2014 Ford F-150 SVT Raptor Special Edition is the latest variant. Following the 2013 Ford F-150 SVT Raptor, which added available segment-exclusive HID headlights and industry-first factory forged-aluminum conventional wheels that can be upgraded to beadlocks, the 2014 Raptor Special Edition adds interior and exterior upgrades to further differentiate its appearance and appeal to luxury truck buyers looking for uncompromising off-road performance.

With Raptor sales expected to remain strong, Ford will increase Raptor production, growing assembly from three trucks per hour to five trucks per hour.

The growing demand and increase in production points to a larger phenomenon of increased specialization in the full-size pickup category.

While trucks traditionally have been bought by businesses and individuals to do the hard work of building and moving America, buyers have increasingly flocked to pickups offering exceptional luxury, performance or in the case of the new Raptor Special Edition, both.

SVT Raptor prowess and power
Since launching as a 2010 model, the Ford F-150 SVT Raptor has set the benchmark for low- and high-speed off-road performance through aggressive all-terrain tires, industry-exclusive internal triple-bypass FOX Racing Shox ™ dampers, skid plates and standard Hill Descent Control ™.

A Raptor development imperative has been continuous improvement, so Ford expanded Raptor's footprint for 2011 with a four-door SuperCrew® model joining the two-door SuperCab original.

For 2012 Ford began offering a grille-mounted camera to improve driver visibility when climbing over rocks or other obstacles. The 2012 addition of a Torsen® limited-slip differential to Raptor's 4WD system enables the truck to balance traction between both front wheels.

For 2013 industry-exclusive beadlock-capable wheels were added to help increase grip in low-traction conditions, along with high-intensity discharge headlamps for improved visibility. SYNC® with MyFord Touch® also was made available for added connectivity.

SVT Raptor is available exclusively with a 6.2-liter V8 engine producing 411 horsepower and 434 lb.-ft. of torque, mated to an electronic six-speed automatic transmission with tow/haul mode and SelectShift Automatic ® functionality. The 4WD system features electronic shift-on-the-fly capability for the transfer case.

The front axle features a Torsen differential with 4.10:1 gearing. The rear axle is also 4.10:1, with a high speed electronic-locking differential.


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    • 1 Second Ago
  • 71 Comments
      ilikedags
      • 1 Year Ago
      it's basically a grown man's tonka toy. if i had need for a full size pickup, i'd get a raptor, or a diesel something. in the looks department the raptor wins by a metric **** ton. having said that, in my experience, most truck owners could do with something more efficient. there are guys on my street who never tow, have an immaculate bed, one guy even has big rims and thin tires. a lot of truck guys buy trucks for some perceived image value.
      Judah Richardson
      • 1 Year Ago
      The reason the Raptor is selling so well is it's the only truck on the market with a proper aggressive design. The Tundra looks like a whale. The Ram looks like a boat. The Sierra & Silverado look ungainly. The Titan looks outdated. Not sure what happened, but truck exterior design has gone south over the past few years.
      SpacemanSpiff
      • 1 Year Ago
      I really love the truck itself, but some of the owners really make me shake my head sometimes. Last year my neighbor (who has a Raptor but doesn't keep it in his garage because it's so full of 3 Harleys and lots of junk) came over to my house to threaten me that the next time my kids turned on the sprinkler in my yard and got his truck wet he was gonna want $300 from me that he'd just spent on a detail job. I told him good luck with that one, you're the one who chose to spend that much for someone else to clean your truck, I had no part of that decision. Then I asked him who he was gonna try and get money from when it rains on his Precious. I haven't talked to him since.
      Frisky_Dingo
      • 1 Year Ago
      While I have no doubt about the Raptor's capabilities, and it's cool as all hell, let's fool ourselves into thinking most of these trucks aren't spending their lives putting around town on a daily basis. I think the most I've ever seen one abused was being used as a farm truck.
        S.
        • 1 Year Ago
        @Frisky_Dingo
        I took a ride in a co-worker's. He took us blasting down a backwoods trail at about 60 mph. We definitely got some air. But you're right, most are just show-off toys for rich guys. But some owners actually treat it like a truck.
        carnut0913
        • 1 Year Ago
        @Frisky_Dingo
        they are bought by people who are envisioning the coming apocalypse and want to be ready. a Raptor will help- as long as there is gas...
          carnut0913
          • 1 Year Ago
          @carnut0913
          folks- im kidding, id have one if I could for the once a month Id take it off road.
        Mike
        • 1 Year Ago
        @Frisky_Dingo
        Ya well i live in Southern California and see alot of Lambo's, Ferrari's, Vetts, and Shelby GT500's just "puttin" around town so whats your point?
          Frisky_Dingo
          • 1 Year Ago
          @Mike
          That's a waste of those cars, as well, so my point still stands.
          Malcolm
          • 1 Year Ago
          @Mike
          but those are just sports cars so "puttin around town" isn't a big deal, as they're built for that. An off-road equipped truck like the Raptor is meant for off-road use but has just enough street legality to be driven around town. I mean that's just like outfitting a Jeep Wrangler to be a rock crawler and never leaving the pavement. It's a waste of gear just to be a pavement queen. I can also guarantee you that the owners of those sports cars take them out and flog them on the street quite a bit rather than never going above 45mph in 3rd gear. So what's your point other than you've not been breathing enough exhaust fumes to rid us of your worthless life?
      gregmlr
      • 1 Year Ago
      A $44,000 Ford? Yikes.
        Joe
        • 1 Year Ago
        @gregmlr
        Get over yourself.
          Joe
          • 1 Year Ago
          @Joe
          I would tell those people if they see you get your shitty little Prius stuck in a snowy ditch just what you said about their truck, and then they wont help you. Then you will feel like the dumbass, not them.
          • 1 Year Ago
          @Joe
          [blocked]
          gregmlr
          • 1 Year Ago
          @Joe
          You should tell that to those dumb enough to pay that for a glorified F-150.
      A-Toast
      • 1 Year Ago
      Yep, no shortage of limp-dick douchebags who can *just* swing a 72-month payment on this beast. Which is a shame, because it's actually a damn fine truck.
        miles
        • 1 Year Ago
        @A-Toast
        At first I thought wtf at your comment, then I was impressed that you spelled douchebags properly
      brianXL
      • 1 Year Ago
      Capability driving demand? Nah, it's certainly a capable truck, but what's driving demand is image and looks. It's a great looking truck that projects a certain image for the owner. The capability just becomes a cover story for the owner. I don't know why other companies haven't made their own version yet.
      Neutral President
      • 1 Year Ago
      I have an overwhelming and completely irrational lust for the Raptor, and it has little to do with its capabilities. It just looks like one badass piece of machinery, and THAT is probably why it's such a hot seller.
        Deneway
        • 1 Year Ago
        @Neutral President
        It's not irrational it's totally logical. Brilliant ballsy design.
      chrismcfreely
      • 1 Year Ago
      Hybrid drivers being smug has traditionally been the reason for things like this.
      Sturmovik
      • 1 Year Ago
      I wonder where you put your grocery from Wall Mart on a rainy saturday morning ?
        XJ Yamaha
        • 1 Year Ago
        @Sturmovik
        Back seat? Under the tonneau cover? Passenger seat? Derp.
        • 1 Year Ago
        @Sturmovik
        [blocked]
          Jarda
          • 1 Year Ago
          rofl, not exactly sophisticated response but fits well :)))
          DanB
          • 1 Year Ago
          Looks like the idiot is you
          Joe
          • 1 Year Ago
          Up your ass? Really? You couldnt have POSSIBLY come up with something better?
      Number23
      • 1 Year Ago
      I hate trucks (I drive a 2012 Boss 302), but I'd love a Raptor.
      Steve
      • 1 Year Ago
      I would rather get a Subaru Impreza WRX STi instead.
        S.
        • 1 Year Ago
        @Steve
        Different strokes for different folks.
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