Three generations in sixteen years and more than three million units sold worldwide - as of the end of June, those are the stats on the Toyota Prius. Even though Toyota says Prius sales might not reach the goal of 250,000 units this year, the little hybrid that could still doesn't have any problem flying off dealer lots. The second-generation Prius sold 1.2 million examples in its eight-year lifespan, and the third generation, introduced in 2009, has sold 1.7 million examples in just four years.

Toyota is also touting its investment in future powertrains, some 790 billion yen ($7.9 billion US) on research and development into new platforms and components, and "environmental technology development."

The press release below has more details, the future undoubtedly has more Priuses Prii in it.
Show full PR text
Worldwide Prius sales top 3 million mark

Over JPY 790 billion (1) to be spent on R&D for Ever-better Cars


Toyota City, Japan, 03 Jul 2013 - Toyota Motor Corporation (TMC) announces that as of the end of June, worldwide cumulative sales of the iconic Prius petrol-electric hybrid vehicle passed the 3 million mark (2).

In 1997, TMC launched the Prius, which was the world's first mass-production hybrid passenger car. The second generation followed in 2003, and the third generation in 2009. From the first to third generation, TMC greatly reduced the cost of the hybrid system by two-thirds and reduced CO2 emissions from 114 g/km to 89 g/km (measured using the EU Combined Driving Cycle). In addition, TMC applied for 1,261 patents relating to the third-generation Prius, achieving progress worthy of the Prius name (derived from a Latin word meaning "to go before").

Since the development of the first generation Prius, TMC has positioned hybrid technology as a core technology required for the development of various types of environment-friendly vehicles and has placed emphasis on the development and production of core components such as motors, inverters, batteries, and electronic control units (ECUs), giving rise to substantial investment in Japan.

TMC will continue to conduct R&D and invest in facilities in Japan for the development of hybrid and other cutting-edge technologies and achieve sustainable growth by deploying these Japan-developed technologies across the globe.

In the fiscal year ending March 2014, TMC expects to spend a consolidated JPY 890 billion (3) (JPY 790 billion (4) unconsolidated) on environmental technology development, as well as on strengthening new platform and major component development.

In the same period, TMC also plans to make consolidated capital expenditure investments of JPY 910 billion (up seven per cent year-on-year), with JPY 440 billion invested in Japan (up nine per cent year-on-year).

Investments in R&D infrastructure include a new R&D facility (651 hectares) and the Powertrain Development and Production Engineering Building (a 12-story structure with a total floor area of 100,000 m²) in Toyota City, Aichi Prefecture, that will serve as a next-generation powertrain development base, as well as the Aerodynamics Laboratory (capable of producing winds of 250 km/h) located in the Honsha Technical Center.

Future capital investments by consolidated subsidiaries include an investment by Primearth EV Energy Co., Ltd. (PEVE) for expanding battery production capacity at its Omori Plant in Kosai City, Shizuoka Prefecture.

###

Model / Cumulative Sales (5) / Production Status
Prius I / 123 / ended Aug, 2003
Prius II / 1,192 / ended Dec, 2011
Prius III / 1,688 / on-going

Total Prius: 3,002

Model / Cumulative Sales (5) / Production Status
Prius +/Alpha/v / 322 / on-going
Prius Plug-in / 35 / on-going
Prius c / 75 / on-going

Total Prius [nameplate]: 3,436

Notes to the editors:
(1) Unconsolidated basis
(2) Based on TMC data
(3) Up 10 per cent year-on-year
(4) Up 11 per cent year-on-year
(5) Sum of worldwide cumulative total through the end of May 2013 and June sales volume in the United States


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    • 1 Second Ago
  • 132 Comments
      ihatedavebushell
      • 1 Year Ago
      So only 1 out of 2000 people worldwide is a prius driving jerk - seems like more when I drive to work though!
        2 wheeled menace
        • 1 Year Ago
        @ihatedavebushell
        I have lived in California, Oregon, Colorado, and Utah in the past 5 years. I have yet to meet one of these jerky Prius drivers that people go on and on about.
          markkiernan
          • 1 Year Ago
          @2 wheeled menace
          He sounds like jealous troll.
          ihatedavebushell
          • 1 Year Ago
          @2 wheeled menace
          If you have lived in California, Oregon, Colorado and Utah, you have met the overwhelming majority of them actually!
          56Jalopy
          • 1 Year Ago
          @2 wheeled menace
          My brother in law had one until his son wrapped it around a tree.....You wouldn't want to meet my brother in law, he's never been wrong about anything yet, at least that's his opinion.
        Michael Scoffield
        • 1 Year Ago
        @ihatedavebushell
        That's because you live in America where Toyota has fooled everyone into buying their Priuses. Here in Europe you have better chances of seeing a Ferrari than a Prius.
          Radioactive Flea
          • 1 Year Ago
          @Michael Scoffield
          Very true. Toyota has everyone fooled into thinking it is an American company.
          markkiernan
          • 1 Year Ago
          @Michael Scoffield
          Hahaha! That is because dumb people buy Ferraris thinking they are something, nothing but a bunch of old 1900s tech in a 21st century mold. Ferraris are all over the place here in Italy due to tax dogers, but that is ended soon.
        markkiernan
        • 1 Year Ago
        @ihatedavebushell
        BMW drivers are jerks, I think you are confused.
          ihatedavebushell
          • 1 Year Ago
          @markkiernan
          Nope, officially it is now Audi drivers - they overtook BMW this year!
        normc32
        • 1 Year Ago
        @ihatedavebushell
        ....and over the speed limit!
        • 1 Year Ago
        @ihatedavebushell
        [blocked]
      • 1 Year Ago
      [blocked]
      markkiernan
      • 1 Year Ago
      A good car at a good price, which also holds its price very well.
        express2day
        • 1 Year Ago
        @markkiernan
        Actually, the Prius doesn't really hold its value as well as some may think. It only looks good in residual data because it has typically sold closer to MSRP while other cars typically sell at greater discounts. Compare resale to actual purchase price instead of MSRP (thereby showing true $$ depreciation for the owner) and the Prius doesn't do nearly as well vs. other cars.
      express2day
      • 1 Year Ago
      The Prius is fine and obviously serves an important market. However, driving a Prius does not necessarily make one more "green" than those driving a "gas guzzler" and neither owner/side deserves to be praised or criticized without knowing the bigger picture e.g. the number of miles you drive is just as important as what you drive. A 2008 Hummer H3 driven 8K miles/year can emit LESS greenhouse gases than a 2008 Toyota Prius driven 25K miles/year.
        express2day
        • 1 Year Ago
        @express2day
        @aaronm_mt No, I wasn't even aware of any CNW Marketing Research piece. If my example had any similarity, it's entirely coincidental. I could have easily used an as bad or worse 2008 Toyota Land Cruiser or Lexus LX570 as my example.
        express2day
        • 1 Year Ago
        @express2day
        @skierpage Which was essentially my point. Just because someone may own a gas guzzler but uses it very sparingly (e.g. to pull a sailboat on weekends) doesn't make them less green than someone who owns a Prius but chooses to live a lifestyle (e.g. live in a bigger than necessary house further from civilization) forcing them to have to drive greater distances for job, stores, etc. The opposite could be true. It's NOT just about what you drive but also about how much you drive.
        2 wheeled menace
        • 1 Year Ago
        @express2day
        I think your logic circuit is in need of serious repairs, express2day..
        • 1 Year Ago
        @express2day
        [blocked]
      Levine Levine
      • 1 Year Ago
      Toyota introduces the1st generation Prius. American#1: What's them Jap hybrids? American#2: Must be some kind of Jap corn from them rice field over there. Toyota introduces the 2nd generation Prius. American#1: Told you them Jap fools aint selling no stupid hybrids. American#2: Yep. Them putting lipstick on a pig, now. Toyota introduces the 3rd generation Prius, sales hit 3 million units. American#1: What? Them Jap stole and copied our hybrid secret, again! American#2: Yeah, Japs know we is Number One!
        skierpage
        • 1 Year Ago
        @Levine Levine
        Actually, the US auto industry had a real shot at being Number One. The USA Partnership for a New Generation of Vehicles program began in 1993 (4 years before the first Prius went on sale in Japan), and all three US automakers developed working 70+mpg **diesel-hybrid** concept cars! But then "On track to achieving its objectives, the program was cancelled by the Bush Administration in 2001 at the request of the automakers, with some of its aspects shifted to the much more distant FreedomCAR program." Coulda, shoulda, woulda... Despite how they fumbled the future, it's nice to see Ford releasing great hybrids, and as GM lowers the Voltec powertrain cost it should do extremely well.
      M5_4_life
      • 1 Year Ago
      Great, one more left lane hugging idiot!
      Hazdaz
      • 1 Year Ago
      "... but, but, but no one will ever buy a Prius!" At least that is what we would be led to believe if we listened to right-wing, closed-minded nut jobs that either hated the Prius for its energy efficiency, or were stubbornly clinging to some bullsh!t business plan like clueless old-school Detroit executives.
        Speed Devil
        • 1 Year Ago
        @Hazdaz
        Way to be sound like a stereotyping douchebag
        m_2012
        • 1 Year Ago
        @Hazdaz
        "... but, but, but no one will ever buy a Prius outside of the US!" Fixed it for ya.
      Hunter Adams
      • 1 Year Ago
      You'd be shot If you were caught driving one of these here in the panhandle of Texas, haha.
      James
      • 1 Year Ago
      I think the engineers from Detroit do not like the Prius. Why? Because engineers from Detroit are not able to engineer and build a hybrid that can compete with Toyota. In fact, to build the Ford hybrid, Ford just wrote Toyota a check to license Toyota hybrid technologies for Ford vehicles. That is a punt.
        James
        • 1 Year Ago
        @James
        One thing Detroit is really good at is posting misinformation on the web. I am waiting for someone from the Motor City claiming my post is all wrong. I am interested to see the twisted incorrect story.
        CoolWaters
        • 1 Year Ago
        @James
        James, it might just be that Detroit has to model it's cars for the passengers it thinks will be driving and riding in them. 300 pound Bubba's. With our diet of McD and donuts, it's really easy to grow big Americans. Now, in Japan, it's probably harder to grow overweight eating fish, rice and noodles.
          archos
          • 1 Year Ago
          @CoolWaters
          Did you really just say fat people can't fit in a Prius?
      James
      • 1 Year Ago
      A guy at work drives a new Prius. That car is a babe magnet.
        Speed Devil
        • 1 Year Ago
        @James
        Chicks with dicks, thats why
        Ziv
        • 1 Year Ago
        @James
        James, you forgot the sarc tag. It helps to keep the sarcasm as overt as possible on this site.
          James
          • 1 Year Ago
          @Ziv
          it is true. Since he got the gray Prius, his girlie action has shot up. no sarcasm here.
        • 1 Year Ago
        @James
        [blocked]
          Speed Devil
          • 1 Year Ago
          The middle age have clamoring over a new car doesn't make that guy a playa
      owen brown
      • 1 Year Ago
      I think Toyota is on to something here,who knew?
      • 1 Year Ago
      [blocked]
        • 1 Year Ago
        [blocked]
          Marcopolo
          • 1 Year Ago
          @ autosmug, muchdrama Harsh assessments, but very accurate !
          • 1 Year Ago
          [blocked]
          • 1 Year Ago
          [blocked]
        muchdrama
        • 1 Year Ago
        And this is, what, supposed to take away from the fact that Toyota sold 3 million Priuses? You sir, are annoying.
          • 1 Year Ago
          @muchdrama
          [blocked]
        Joseph Brody
        • 1 Year Ago
        Yeah because in Europe diesel gets a tax brake and the emissions are not as strict in the US or else we would have a lot more diesel options. In the US, diesel and Gas is taxed at about the same amount as the amount of oil that goes into diesel and gas. Diesel is more oil and energy dense, which is one reason why its MPG numbers are higher. Diesel is also more efficient, but not as efficient as people think because of my first point. Diesel and gas don't hold a candle to EVs and hybrids. Praise the Prius.
          • 1 Year Ago
          @Joseph Brody
          [blocked]
        Spec
        • 1 Year Ago
        Diesels rule Europe because Europe has a stupid tax policy that taxes gasoline much more than diesel. The rest of the world just hasn't figured out what Japan & the USA see in the Prius. It is just a good damn efficient car.
        skierpage
        • 1 Year Ago
        The Prius liftback is a large family car in Europe. The Toyota Auris hybrid model is pretty much the same powertrain in a more popular hatchback size, but I couldn't find how Toyota sales break down for the Auris hybrid, or the Prius C, etc. I agree the European small diesels (1.4L, 1.1, even smaller engines) sell well. I think in some countries Prius gets taxed for having a large 1.8L engine. It's just phenomenal that a larger much more powerful car has comparable CO2 and mpg output to them. And note the most fuel-efficient "BlueMotion/Tec/Star" versions of them are micro hybrids that shut off at a standstill.
          • 1 Year Ago
          @skierpage
          [blocked]
        m_2012
        • 1 Year Ago
        What are these numbers?
          • 1 Year Ago
          @m_2012
          [blocked]
        Fortune
        • 1 Year Ago
        Actually Reggie only in the EU do they buy diesels. No where else in the world because petrol is so much cheaper. And in Germany the Prius is voted the best used car to buy because of reliability, it cost 2/3 to maintain than comparable diesel, and it doesn't become noisier the older it gets :). There's no expensive DPF filters to change. So why would you buy a noisy and expensive to maintain technology? You fail to state that also that a biggest % of diesel sales are MANUAL which doesn't exist on Hybrids.
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