Ever wondered which cities are the most patriotic in the US? Well, when it comes to buying American cars and trucks, CarGurus.com recently put together a study in order to show how well domestic automakers do against their European and Asian counterparts in major metropolitan areas. Oddly, the study uses data compiled from dealerships across the US based on inquiries submitted by prospective buyers in May, which means that actual sales figures aren't involved – the survey covers which cars are being actively shopped the most in these 51 markets.
Not surprisingly, Detroit, MI tops the list for the highest search results for American cars – just over two-thirds of all inquiries in the Motor City were for General Motors, Ford or Chrysler products compared to about 11 percent for Asian cars and 21 percent for European makes. The majority of metropolitan areas with the highest concentration of domestic brand searches were in the midsection of the country spanning from Oklahoma to western New York and from Minnesota down to Louisiana and Texas. Conversely, San Francisco, CA was last on the list with just about 38 percent of customer searches being for American cars to go with 32 percent for Asian automakers and a little more than 30 percent for European brands. The study reveals that America's import-friendly regions are, unsurprisingly, focused on both coastlines – especially California and New England. Scroll down to read the press release issued by CarGurus.com, and also be sure to check out the map graphic showing where all 51 cities rank.
Not surprisingly, Detroit, MI tops the list for the highest search results for American cars – just over two-thirds of all inquiries in the Motor City were for General Motors, Ford or Chrysler products compared to about 11 percent for Asian cars and 21 percent for European makes. The majority of metropolitan areas with the highest concentration of domestic brand searches were in the midsection of the country spanning from Oklahoma to western New York and from Minnesota down to Louisiana and Texas. Conversely, San Francisco, CA was last on the list with just about 38 percent of customer searches being for American cars to go with 32 percent for Asian automakers and a little more than 30 percent for European brands. The study reveals that America's import-friendly regions are, unsurprisingly, focused on both coastlines – especially California and New England. Scroll down to read the press release issued by CarGurus.com, and also be sure to check out the map graphic showing where all 51 cities rank.
Happy 4th of July! CarGurus Celebrates "Most Patriotic" Car-Buying Cities
Heartland cities buy American, coastal cities stick with foreign brands
CAMBRIDGE, MA (June 27, 2013) – CarGurus (www.CarGurus.com), the nation's fastest growing car shopping website, today released a study identifying how U.S. cities stack up in terms of shoppers' interest in buying American brand cars.
Topping the list is the Motor City, Detroit, MI, where 67.8% of shoppers' car listing inquiries are directed to American brands. Detroit is also notable for an unusually wide split between preferred foreign brands: shoppers there show the lowest share of interest in Asian brand cars (10.97%).
California dominates the other end of the rankings for American brand inquiries, with San Francisco, Los Angeles, San Jose and San Diego appearing at the bottom of the list. San Francisco shoppers are also notable for their leaning towards European brands (30.45%), as they showed the highest interest in the country in that category. Similarly, the nation's capital is in the bottom 10 and shows the highest percentage of shoppers' interest in Asian brand cars in the nation (33.55%).
To see the full ranking of the top 51 cities and a U.S. map displaying the results, click here.
Top and Bottom 10 Rankings of U.S. Metro Areas by Level of Consumer Interest in Buying American Brand Cars
The Top 10:
1. Detroit, MI
2. Cleveland, OH
3. Indianapolis, IN
4. St. Louis, MO
4. Kansas City, MO
6. Tulsa, OK
7. Milwaukee, WI
8. Rochester, NY
9. New Orleans, LA
10. Pittsburgh, PA
The Bottom 10:
1. San Francisco, CA
2. Los Angeles, CA
3. San Jose, CA
4. New York, NY
5. San Diego, CA
6. Seattle, WA
7. Boston, MA
8. Washington, DC
9. Miami, FL
10. Hartford, CT
Methodology
For this study, CarGurus analyzed inquiries submitted to dealers on car listings for sale in top metro areas in the continental U.S. over the past month, comparing share of interest by brand (American, European and Asian) in each metro area. Metro areas were ranked according to the percentage of total inquiries submitted on listings of American brand cars versus non-American brand cars.
About CarGurus
CarGurus (www.cargurus.com) is a leading online automotive destination focused on bringing transparency to the car research and shopping experience. Our free listings search tool helps shoppers compare available car listings from their desktop or mobile device and quickly identify the best deals in their local area. Millions of car listings are analyzed daily to calculate the Instant Market Value (IMV) and rank whether a deal is great, good, fair or overpriced compared to similar local listings. Specific details factor into the analysis, including make, model, trim, year, mileage, options, location and vehicle history.
Located in Cambridge, MA, CarGurus was founded in 2006 by Langley Steinert, co-founder and former Chairman of TripAdvisor. More than 6 million users visit CarGurus each month to research and shop for new and used cars, making the site the 9th most trafficked auto shopping website and the fastest growing.
Heartland cities buy American, coastal cities stick with foreign brands
CAMBRIDGE, MA (June 27, 2013) – CarGurus (www.CarGurus.com), the nation's fastest growing car shopping website, today released a study identifying how U.S. cities stack up in terms of shoppers' interest in buying American brand cars.
Topping the list is the Motor City, Detroit, MI, where 67.8% of shoppers' car listing inquiries are directed to American brands. Detroit is also notable for an unusually wide split between preferred foreign brands: shoppers there show the lowest share of interest in Asian brand cars (10.97%).
California dominates the other end of the rankings for American brand inquiries, with San Francisco, Los Angeles, San Jose and San Diego appearing at the bottom of the list. San Francisco shoppers are also notable for their leaning towards European brands (30.45%), as they showed the highest interest in the country in that category. Similarly, the nation's capital is in the bottom 10 and shows the highest percentage of shoppers' interest in Asian brand cars in the nation (33.55%).
To see the full ranking of the top 51 cities and a U.S. map displaying the results, click here.
Top and Bottom 10 Rankings of U.S. Metro Areas by Level of Consumer Interest in Buying American Brand Cars
The Top 10:
1. Detroit, MI
2. Cleveland, OH
3. Indianapolis, IN
4. St. Louis, MO
4. Kansas City, MO
6. Tulsa, OK
7. Milwaukee, WI
8. Rochester, NY
9. New Orleans, LA
10. Pittsburgh, PA
The Bottom 10:
1. San Francisco, CA
2. Los Angeles, CA
3. San Jose, CA
4. New York, NY
5. San Diego, CA
6. Seattle, WA
7. Boston, MA
8. Washington, DC
9. Miami, FL
10. Hartford, CT
Methodology
For this study, CarGurus analyzed inquiries submitted to dealers on car listings for sale in top metro areas in the continental U.S. over the past month, comparing share of interest by brand (American, European and Asian) in each metro area. Metro areas were ranked according to the percentage of total inquiries submitted on listings of American brand cars versus non-American brand cars.
About CarGurus
CarGurus (www.cargurus.com) is a leading online automotive destination focused on bringing transparency to the car research and shopping experience. Our free listings search tool helps shoppers compare available car listings from their desktop or mobile device and quickly identify the best deals in their local area. Millions of car listings are analyzed daily to calculate the Instant Market Value (IMV) and rank whether a deal is great, good, fair or overpriced compared to similar local listings. Specific details factor into the analysis, including make, model, trim, year, mileage, options, location and vehicle history.
Located in Cambridge, MA, CarGurus was founded in 2006 by Langley Steinert, co-founder and former Chairman of TripAdvisor. More than 6 million users visit CarGurus each month to research and shop for new and used cars, making the site the 9th most trafficked auto shopping website and the fastest growing.
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