Ever wondered which cities are the most patriotic in the US? Well, when it comes to buying American cars and trucks, CarGurus.com recently put together a study in order to show how well domestic automakers do against their European and Asian counterparts in major metropolitan areas. Oddly, the study uses data compiled from dealerships across the US based on inquiries submitted by prospective buyers in May, which means that actual sales figures aren't involved – the survey covers which cars are being actively shopped the most in these 51 markets.

Not surprisingly, Detroit, MI tops the list for the highest search results for American cars – just over two-thirds of all inquiries in the Motor City were for General Motors, Ford or Chrysler products compared to about 11 percent for Asian cars and 21 percent for European makes. The majority of metropolitan areas with the highest concentration of domestic brand searches were in the midsection of the country spanning from Oklahoma to western New York and from Minnesota down to Louisiana and Texas. Conversely, San Francisco, CA was last on the list with just about 38 percent of customer searches being for American cars to go with 32 percent for Asian automakers and a little more than 30 percent for European brands. The study reveals that America's import-friendly regions are, unsurprisingly, focused on both coastlines – especially California and New England. Scroll down to read the press release issued by CarGurus.com, and also be sure to check out the map graphic showing where all 51 cities rank.
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Happy 4th of July! CarGurus Celebrates "Most Patriotic" Car-Buying Cities
Heartland cities buy American, coastal cities stick with foreign brands

CAMBRIDGE, MA (June 27, 2013) – CarGurus (www.CarGurus.com), the nation's fastest growing car shopping website, today released a study identifying how U.S. cities stack up in terms of shoppers' interest in buying American brand cars.

Topping the list is the Motor City, Detroit, MI, where 67.8).

California dominates the other end of the rankings for American brand inquiries, with San Francisco, Los Angeles, San Jose and San Diego appearing at the bottom of the list. San Francisco shoppers are also notable for their leaning towards European brands (30.45).

To see the full ranking of the top 51 cities and a U.S. map displaying the results, click here.

Top and Bottom 10 Rankings of U.S. Metro Areas by Level of Consumer Interest in Buying American Brand Cars

The Top 10:
1. Detroit, MI
2. Cleveland, OH
3. Indianapolis, IN
4. St. Louis, MO
4. Kansas City, MO
6. Tulsa, OK
7. Milwaukee, WI
8. Rochester, NY
9. New Orleans, LA
10. Pittsburgh, PA

The Bottom 10:
1. San Francisco, CA
2. Los Angeles, CA
3. San Jose, CA
4. New York, NY
5. San Diego, CA
6. Seattle, WA
7. Boston, MA
8. Washington, DC
9. Miami, FL
10. Hartford, CT

Methodology
For this study, CarGurus analyzed inquiries submitted to dealers on car listings for sale in top metro areas in the continental U.S. over the past month, comparing share of interest by brand (American, European and Asian) in each metro area. Metro areas were ranked according to the percentage of total inquiries submitted on listings of American brand cars versus non-American brand cars.

About CarGurus
CarGurus (www.cargurus.com) is a leading online automotive destination focused on bringing transparency to the car research and shopping experience. Our free listings search tool helps shoppers compare available car listings from their desktop or mobile device and quickly identify the best deals in their local area. Millions of car listings are analyzed daily to calculate the Instant Market Value (IMV) and rank whether a deal is great, good, fair or overpriced compared to similar local listings. Specific details factor into the analysis, including make, model, trim, year, mileage, options, location and vehicle history.

Located in Cambridge, MA, CarGurus was founded in 2006 by Langley Steinert, co-founder and former Chairman of TripAdvisor. More than 6 million users visit CarGurus each month to research and shop for new and used cars, making the site the 9th most trafficked auto shopping website and the fastest growing.


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    • 1 Second Ago
  • 144 Comments
      John S
      • 1 Year Ago
      There are some matters that don't have that much to do with "patriotism" per se: 1. As a practical matter, in certain parts of the country it doesn't make sense to buy a niche brand if the dealer is 200 miles 2. I'd guess that comparing median incomes of the top 10 and bottom 10 lists would be revealing. 3. Same with university population, education attainment, and foreign-born population. I mean, most in the Top 10 don't even have notable international airports that fly direct to major capitals. 4. Basically, just follow the money.
      Luc K
      • 1 Year Ago
      Slightly skewed potentially due to pickup sales since those are dominated by US brands. Probably would be more interesting to see breakout on non-truck sales.
      Spies1
      • 1 Year Ago
      I love when others on Autoblog catch on to the many accounts of yonomo. And lol when you just used your "Chris" account to say "you can't read people". That's about the fourth or fifty account you have used to reply to me with that very statement. You used it as Carguy1701, tiberious1701, yomama1701, yonomo200, chris...
      fred schumacher
      • 1 Year Ago
      This is not at all surprising. Coastal areas are most heavily impacted by international trade, and so are the areas where imports can make the greatest inroads. The middle of the country is a place with low population density, long distances to anywhere, poor roads, and severe climate. Vehicles run up high mileage in a short time and under stress. Cost of repair is a significant consideration for an inland America owner, and when cars are regularly driven past 200,000 miles, there will be repairs, even if its just regular maintenance, like brakes, struts, tires. American cars are cheaper to maintain than imports. Within large cities there are also variations based on class. For example, take the Minneapolis-St. Paul metro. Drive around the wealthy suburb of Edina and you'll find the majority of cars are imports, especially expensive crossovers. Drive south across the Minnesota River into working class Shakopee, and it's domestic vehicles that dominate. If you don't have a lot of money, American cars, especially used ones, are cheaper to own and operate.
      • 1 Year Ago
      [blocked]
      BUY AMERICAN!!!!
      • 1 Year Ago
      DON'T BUY FOREIGN JUNK!!!! BE AMERICAN!!!
        Rob J
        • 1 Year Ago
        @BUY AMERICAN!!!!
        What a thought provoking and well spoken opinion.
        clquake
        • 1 Year Ago
        @BUY AMERICAN!!!!
        Define American please.
      Rob J
      • 1 Year Ago
      As has already been said, this is a shameless troll article. Then again, every year the idea of a product belonging a single country is diminishing. Welcome to globalization, where as long as you want a product to be made at the lowest cost, it is going to be made by a multinational company with sourced components from around the world.
      Redspeed
      • 1 Year Ago
      Ever wondered which cities are the most patriotic in the US? No. Not a single millisecond in my entire life.
        Tom
        • 1 Year Ago
        @Redspeed
        yet u spent more then a sec commenting.
      mikemaj82
      • 1 Year Ago
      Yep. Ford Fusion, Fiesta, Lincoln MKZ made in Mexico. Chrysler 300, and Dodge Challenger/Charger made in Canada. Chevrolet SS made in Australia. Chevy Camaro, Equinox, Impala made in Canada. Chevy Aveo, HHR, Silverado, and GMC's Sierra all made in Mexico. Cadillac SRX and Escalade made in Mexico. Very patriotic indeed.
        • 1 Year Ago
        @mikemaj82
        [blocked]
          GeeDavy
          • 1 Year Ago
          So what you mean is that you get tired of misrepresenting facts as much as the next guy. If you took out the 20- to 30-percent of parts made outside of America from these cars you'd be left with non-running messes of metal. The truth of the matter is that no car is made entirely from American parts and labour so it is up to each person looking to buy an American-made car to settle on what American-made means to them. Sure you are correct that many cars are assembled here but being condescending and elitist with half truths is no way to try and get a point across.
          aatbloke1967
          • 1 Year Ago
          Precisely gtvrudy. Four of the Fords alone can be attributed to Ford of Europe alone. But yonomo isn't a car guy, he isn't a petrolhead, and he hasn't any automotive knowledge whatsoever.
          gtv4rudy
          • 1 Year Ago
          Little does yonomo know, half those vehicles on that list are foreign based.
          • 1 Year Ago
          [blocked]
          aatbloke1967
          • 1 Year Ago
          Yonoclue with another infantile expletive. Fancy that.
          • 1 Year Ago
          [blocked]
        • 1 Year Ago
        @mikemaj82
        [blocked]
        Alfonso T. Alvarez
        • 1 Year Ago
        @mikemaj82
        Yep - you are clueless, you know, right? You are even so stupid you list Chevy Aveo and HHR built in Mexico - neither are in production! And GMC Sierra, yep, you got that (kind of) right, SOME Sierra's are built in Mexico (where a lot of them are sold and also exported to Central and South America), but the vast majority of Sierra's are built in Michigan and Indiana!! But don't let facts stop you from your trolling attempt - which, by the way, you really, really suck at!!
      sadfasdf_asdf
      • 1 Year Ago
      JAPAN IS THE ENEMY
        GR
        • 1 Year Ago
        @sadfasdf_asdf
        No, your stupidity is your enemy. Sorry to say, but that's one you're going to struggle to beat.
      Senor Louis
      • 1 Year Ago
      if you only buy an American car because of where its built, you have some serious issues. its OK to support them and all, but check before you buy them.
      kb
      • 1 Year Ago
      What's patriotism? We should not force or encourage people when buying a car, and buying something American for the sake of buying something American doesn't automatically help America's bottom line. People should be indifferent about where an inanimate car was made. It's not the fault of a German car that it was produced in Germany. In not the fault of Japanese auto workers that they were born in Japan. People should stop worrying about where they THINK there car was made, remember why they're buying a car in the first place, and they should buy what works best for them so they can live a better life. That's being patriotic.
        Creepy Ass Cracka
        • 1 Year Ago
        @kb
        No KB...thats being a thoughtless, inconsiderate American. Domestic automakers meet or exceed anything produced by the imports. There's no reason to be a thoughtless or inconsiderate American when it comes to buying a car. It's one of the very last industries we still have in this country. It's people like you that we can thank for all our jobs outsourcing. I'm sure you will justify your poor purchase decision with thoughts like "the plant is in the US so its American" or "this new Hyundai is just as reliable as anything on the road", but that's all they are...justifications for being a poor excuse of an American. Happy Independence day.
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