It's been a long time coming, but we finally clapped our eyes on the real deal, officially official 2014 Mazda3 in hatchback form yesterday. Yet there's a lot more to learn about this next-generation version of what has always been one of our favorite compacts. We know that the US version will come with one of two Skyactiv engines, but what about alternatives? Will there be any... or will the gasoline-fed four-cylinders be powerful and frugal enough to carry the day?

According to Automotive News, the answer is a definite maybe. Mazda North America CEO Jim O'Sullivan has told the trade publication that his employer will consider adding the company's well-liked 2.2-liter Skyactiv diesel powerplant to the model down the road. However, the company first wants to see how the engine fares with American consumers in its big-brother Mazda6 sedan, a model that goes on sale later this year. As for a potential Mazdaspeed3 successor, mum is still the word.

Anything else? Uncharacteristically, Mazda will build a hybrid model of its new 3. We say "uncharacteristically," because the Japanese independent has long shied away from gas-electric powertrain tech. In fact, it's gone so far as to boldly announce its aversion to the technology, with auto show banners proclaiming "Not Electric. Not Hybrid. Not A Drag To Drive." Despite all that, this new generation of Mazda3 will in fact be the company's first full hybrid production model. According to AN, however, O'Sullivan says that the company has "no plans" to sell it in the US.

Production for the 2014 Mazda3 will throttle up ahead of the car's September on-sale date in the US, but supply might be pinched until Mazda's new Salamanca, Mexico plant fires up next year.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 95 Comments
      turbomonkey2k
      • 1 Year Ago
      There NEEDS to be a SPEED3. I worry about the future of Mazda. Heck a SPEED6 would be cool too.
      Robert
      • 1 Year Ago
      So let me get follow this logic arc... The Mazda 3 accounts for a rdiculously high number of total Mazda sales stateside (I think I've read 70% or more), and to decide whether they shoudl offer the diesel stateside, Mazda is going to guage demand by the demand for the 6 which doens't sale anywhere near the numbers as that of the 6. So exactly how many of the Mazda 6's sold in a given model year are required to show a serious demand for a diesel option in the 3? 100? 1000? 7? I am so sick of automakers saying Americans just don't want diesel options. Are they trying to doom the 3 diesel in the US before any of us have a chance to put it on our purchase radar? Isn't the only stat every automaker needs to know is this...When a model is offered with a diesel option, 1/3 of the total sales are with the diesel. It's time to stop the diesel sabotage and just sell the damn things already.
      • 1 Year Ago
      [blocked]
        • 1 Year Ago
        [blocked]
          m_2012
          • 1 Year Ago
          People with more money than brains seem to like hybrids. Actually, hybrids have their place - for people that do city driving. You cannot beat the efficiency of electric drive.
          Bryan Pizzuti
          • 1 Year Ago
          You realize that less than 3% of all car sales are hybrids, right?
          • 1 Year Ago
          [blocked]
          • 1 Year Ago
          [blocked]
          • 1 Year Ago
          [blocked]
          • 1 Year Ago
          [blocked]
          • 1 Year Ago
          [blocked]
          • 1 Year Ago
          [blocked]
        • 1 Year Ago
        [blocked]
          • 1 Year Ago
          [blocked]
      ELG
      • 1 Year Ago
      All the diesel internet fanboys are going crazy. And when the car comes out, they will find something to nitpick and wont buy one.
        S.
        • 1 Year Ago
        @ELG
        I'm looking into my crystal ball. I foresee a fanboi saying: "No AWD, no sale. [Harrumph]" I also see him in his mom's basement.
          • 1 Year Ago
          @S.
          [blocked]
          AcidTonic
          • 1 Year Ago
          @S.
          Nice stereotype but you realize a modern AWD turbo car (the group you're mocking) cost around $35K base and with HID/Fosgate/WirelessKey package they *sticker* at high $39K if not $42K for the auto. A used beat down car with 80,000 miles from 2006 model year is still selling for $20-24 and good luck paying that! In good condition they are $26-30K even in 2013. Yet I could buy a used Mustang Cobra with 30,000 miles for $12K out the door. If I wrapped my Evo around a pole the busted destroyed frame is still worth $5-8K. So amusing this stereotype even still exists.... The "broke kids" are 9 times out of 10 in the IT or military field working on their own cars earning anywhere from 40-100K paying their own way. (And living practically broke just to afford their car) When I was broke I drove Mustangs...... Now that I'm not... well.
        • 1 Year Ago
        @ELG
        [blocked]
        AcidTonic
        • 1 Year Ago
        @ELG
        I may want a healthy sandwich but discover they only come with fattening sauces and bacon.... Even if they are the only one offering a healthy sandwich, it kinda defeats the purpose if fatty ingredients come with it..... Same with cars man.... The whole point of getting the diesel is the mileage. Then when it comes it's offered only with premium navigation (heavy), fat tires (heavy), and an automatic transmission (ruins the milage). At that point I can just have a normal car...... Could care less how great your fat-free burger patty is when you only sell it with fattening mandatory toppings. Ruins the whole sandwich. Without the following features, the *whole* vehicle is ruined. * Small diesel if turbocharged, larger one if not. (1.6turbo or 2.0na) * Manual Transmission * Curb weight less than 3200lbs. (major points if lighter) * No Urea solution requirements * No runflat tires * No extra luxury crap that ruins the mpg gains or adds weight That's what I'm waiting for..... Cruze was looking good until it lost the manual and I'm not even a GM fan. At this point a used Geo Metro or Civic VX would pwn the diesels our big three has in mileage. Pretty sad.
          AcidTonic
          • 1 Year Ago
          @AcidTonic
          If the auto is so amazing... where are the hypermilers boasting 70mpg+ from a stock Jetta/Golf TDI? Bueller? Sorry but you suck at driving if you can't get more mpg from a manual. Cars with autos that have higher numbers are only due to gearing differences and fancy engine-tune remapping that is harder to do on a manual when the driver may suddenly mess with the clutch or floor it. In reality, autos are still worse at mileage *WITH THE SAME GEARING AND ENGINE TUNE* than manuals. For instance the autos have cylinder deactivation and manuals don't. Autos run 1100rpm at 40mph for the EPA test when the manual is running 1900 just ready for a shift. So clearly you must just read window stickers and buy that whole "Game" of selling a manual and auto together then using gearing and engine tuning to artificially bump the auto to attempt to make it look better.
          ELG
          • 1 Year Ago
          @AcidTonic
          thank you, for proving my point to be 100% right
          icemilkcoffee
          • 1 Year Ago
          @AcidTonic
          Nobody, but nobody makes a non-turbo 2 litre diesel engine today. If they made it, trust me- you do not want it. Go drive around in a non-turbo diesel Rabbit, or non-turbo Mercedes 240d if you don\'t believe me. Non-turbo diesels are miserably slow, with emphasis on miserable. Also- the weight that navigation adds is trivial. Certainly far less than your sunroof or moonroof. And run-flat tires is not a good reason to avoid a particular car. If I recall, the C6 Corvettes came with run-flats too. Would you avoid the Corvette for that reason?
      NightFlight
      • 1 Year Ago
      Mazda, do it. Market the hell out of it, give one to every publication, and take a huge chunk out of VW's TDI sales.
        Matt
        • 1 Year Ago
        @NightFlight
        All these automakers are dipping their toe in diesel (Chrysler, GM, Mazda, BMW, etc), but usually mess up by putting it in the wrong car/trim/transmission (Diesel Cruze, auto-only for instance). They aren't going to beat VW at the diesel game unless they do what VW does; put a diesel in damn near everything, and offer most of them with multiple transmission options (auto, DSG, manual).
          AcidTonic
          • 1 Year Ago
          @Matt
          This.... No manual, no point in diesel.
          • 1 Year Ago
          @Matt
          [blocked]
          Matt
          • 1 Year Ago
          @Matt
          Carguy, the Cruze is a commodity vehicle, designed for rental fleets. Enthusiasts buy diesels, so they should have put it in an enthusiasts vehicle (compact 4x4 pickup would have been an epic success). Also, for whatever reason, diesel buyers are attracted to wagons/hatches, which GM doesn't offer. And diesel drivers also tend to prefer manual transmissions, or at least DSG. So put to it in a compact sedan with boring styling, then only offer it with an auto was a failure on three levels. All these automakers put diesel in the wrong vehicle, then use poor sales to justify why they don't offer more diesels. VW is the only company that gets it, and they are enjoying a near-monopoly on a fast-growing segment of the automotive market as a results.
          graphikzking
          • 1 Year Ago
          @Matt
          Don't forget that BMW only offers RWD in their 3 series bmw. The Diesel 3 series would do well to have an AWD option. Maybe they have since changed this? But I remember for a solid 3-4 years you could only get rwd. So I elected to buy a Prius AND a 350z at the time (for about the same money as the BMW was btw).
      Fazzster
      • 1 Year Ago
      I am sure Mazda was put under a lot of pressure from the "do gooders" in their government to offer a hybrid. Logic and reason is under fire all around the world and Mazda should be applauded for holding off this long without a lame hybrid in the portfolio. I hope they did not have to spend too much of their R&D talent and money on a hybrid project.
        Jamie Elmhirst
        • 1 Year Ago
        @Fazzster
        They are devoting exactly none of their R&D talent. They have a licensing agreement with Toyota to use their hybrid system.
        jtav2002
        • 1 Year Ago
        @Fazzster
        Why is it lame? Don't like them, don't buy them. Pretty simple concept, really.
        WheelMcCoy
        • 1 Year Ago
        @Fazzster
        >> I hope they did not have to spend too much of their R&D talent and money on a hybrid project. Google "Mazda rotary hybrid." It's actually a good fit, and uses their experience with the smaller lighter rotary engine. Regardless whether it comes to pass or not, Mazda has just been amazing, participating and sponsoring motorsport, and using knowledge gained at the track to produce fun yet practical cars.
      Jake
      • 1 Year Ago
      A diesel would make the hybrid irrelevant. Bring it.
      Cameron Huntsucker
      • 1 Year Ago
      Dear Mazda - I may not be a bean-counter or statistician, but I am a current Mazda3 owner and a huge Diesel fan. TRUST ME, the take rate for diesel would be MUCH higher in the 3 than it will be in the 6. Sedan buyers are square, change-adverse folks. They like their sedans low-cost, that's why the segment is so competitive and the silly boring Camry rules the roost. They're much less likely to spend an extra $1,000 on a diesel. Small wagon owners, however, are much much more into functionality and efficiency. Around Seattle, the Golf TDI and Jetta SportWagen TDI's by far outnumber their gas-models. The Jetta's, however, are far more 2.5 models than TDI or Turbo models. Long story short - don't give the excellent SkyActiv diesel engine a performance test with a noose already around it's neck.
      johnbravo6
      • 1 Year Ago
      Diesel buyers do like station wagons.
        • 1 Year Ago
        @johnbravo6
        [blocked]
      libertedelacroix
      • 1 Year Ago
      Im way more interested in news about the Speed3 to be honest.
        • 1 Year Ago
        @libertedelacroix
        [blocked]
      chi-town-andy
      • 1 Year Ago
      Yes Mazda, a diesel option would be very welcomed. Please offer it with a 6-speed manual however, or don't bother.
      getoffmylawn
      • 1 Year Ago
      finally a brand that gets it
    • Load More Comments