Oh Mazda... we had many hopes for the promised diesel four-cylinder in the Mazda6, but those have remained largely unfulfilled, as the oil-burning powerplant has failed to appear on dealer lots following its 2012 LA Auto Show announcement.
The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
Mazda North America CEO Jim O'Sullivan couldn't have had a great year, considering the overall state of the U.S. auto industry. Given all the challenges, though, the Zoom Zoom automaker has fared very well. Mazda is one of the few companies that hasn't decreased research, development or design spending. The Japanese automaker has also replaced its entire lineup over the last 18 months, including its top-selling models, the Mazda6 and Mazda3.