After spending a few days with the recalcitrant mechanism that masquerades as a transmission in the Smart Fortwo, we can admit we've pondered all sorts of ways to prematurely end the car's life. An impromptu hardcore off-road excursion has figured prominently in at least one such scenario. Evidently the marketers behind Smart have entertained similar thoughts, or at least spent some time contemplating the old chestnut that goes something like, "Who makes the best off-roader? Hertz." After all, how else can we explain this 49-second spot?

We kid Daimler's pint-sized microcar brand, but the truth is, this is a pretty brilliant little advertisement. It's honest and plays to the Fortwo's major trump card – its tidy dimensions – while having a good sense of humor. According to Ad Week, this commercial comes from BBDO Germany, and was just shown at Cannes, where it won a couple of Gold Lion awards and had the audience cheering. Check it out by scrolling below.



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    • 1 Second Ago
  • 75 Comments
      Pete
      • 1 Year Ago
      Makes me think of the things I used to try in my first car, great ad.
      Aaron White
      • 1 Year Ago
      A lifted Tracker/Sidekick or a Samurai could do all of the above.
        tump
        • 1 Year Ago
        @Aaron White
        Technically, a lifted smart could do all of the above, too. It just lacked ground clearance for all of those places.
      muchdrama
      • 1 Year Ago
      If only the Smart's automated manual wasn't akin to getting punched in the kidneys by Joe Frazier.
        tump
        • 1 Year Ago
        @muchdrama
        The "secret" is to just slightly let off the gas during the gear changes. Yes, it needs a third pedal, but yes you can drive it smoothly if you get used to it.
      Igor Sorokin
      • 1 Year Ago
      Smart Offroader in Soviet Russia http://www.youtube.com/watch?v=3UnRdZ6XCWY
      theweegeean
      • 1 Year Ago
      Easy solution: get a Fiat Panda Cross. City car dimensions with 4wd. And you get four seats.
        789dm
        • 1 Year Ago
        @theweegeean
        Or Honda Element. 4 seats 4WD shorter than Civic Coupe and CRV slightly longer than Fit.
      Cruising
      • 1 Year Ago
      It's ok the Smart car can't go off road and neither can some GM SUVs like the Escalade and Tahoe according to Top Gear UK. LOL
      JC
      • 1 Year Ago
      I drove the electric Smart already in Cabriolet form and can tell...the electric is what the Smart SHOULD have been all along. The EV version is quick (shocking), ultra smooth (no more of that pathetic transmission) and very quiet. It has an estimated 90 mile range too. Smart is going though out the U.S. promoting the EV version during their "Fun-To-Drive" event where you can test drive the electric Smart. I drove it in Miami. The gas Smart SHOULD be thrown off a cliff - its an awful car with that pathetic transmission and ultra- anemic engine
      James Vreeken
      • 1 Year Ago
      I LOOOOVE this!
      Avinash Machado
      • 1 Year Ago
      Fun ad.
      Spec
      • 1 Year Ago
      The MPG and transmission suck. But it is a zippy little car. I wouldn't mind the electric Cabriolet version.
      Marion Puff-lilsis L
      I own a smart fortwo and this had to be the funniest commercial ever (to date). LOL
        Superstevie
        • 1 Year Ago
        @Marion Puff-lilsis L
        Look on youtube for the banned advert Smart made about rear seats, its even better
      mgrella63
      • 1 Year Ago
      I love my 2013 Smart Cabrio!! The best gas mileage I got was 49.6. It avg's 42-44 mpg's on the hwy. Its a Great Car! Not sure why everyone has to rip on it. Drive one and experience the fun for yourself.
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