2013 Opel Adam - front three-quarter view, maroonAccording to Automotive News, General Motors CEO Dan Akerson has his eye on a couple of overseas models for Buick. The General's funky Opel Adam subcompact and Cascada four-place convertible are apparently on the executive's wish list, as he openly expressed regret that they weren't developed for the US during an investor conference earlier this month.

The distribution plans for both models were decided ahead of GM's 2009 bankruptcy (prior to Akerson's tenure), and they were apparently not designed with North America in mind. Whether Akerson and Co. are still looking to pursue versions for our market with the TriShield brand isn't clear, in part because it isn't known what modifications would need to be executed to make them suitable for sale. Automotive News cites GM Vice Chairman Steve Girsky as having previously stated that the "expensive" Cascada "would have to be amalgamated for the US, which adds cost and complexity," but it also quotes GM North America boss Mark Reuss as saying that Buick "is ready for 'something special,' citing a convertible, a coupe or a flagship sedan as possibilities."

By our reckoning, the rakish Cascada droptop would seem to be the most natural fit for the Buick brand, as the idea of a comfortable four-place convertible doesn't seem as boundary-stretching as a Fiat 500-sized supermini. Then again, the new Encore crossover is tiny and seems to be receiving a warm welcome from buyers in its first months on sale, and GM is looking to redefine Buick and court younger buyers. Stylistically, though, the Cascada would probably be the easier conversion to Buick branding, and the biggest factor in its favor would seem to be that it rides atop GM's Delta II architecture, as does the Verano sedan, a North American model. At present, GM only has one four-seat convertible in its entire US lineup, the Chevrolet Camaro, and today's Buick/GMC sales channel does not offer any droptops at all.



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  • 112 Comments
      m_2012
      • 1 Year Ago
      The poll can be activated by hitting the "POLL" button. Its next to the "EDIT COMMENT" button.
      Joe
      • 1 Year Ago
      I have always thought the Cascada should be a Buick.. The Adam? Hmm... I think I would have to see how it's executed before I pass judgement.
        stumpy
        • 1 Year Ago
        @Joe
        i think the adam could be sold like the EV1 was as a GM model without a brand. They could do the same with the Adam... it could be the GM Adam.
      express2day
      • 1 Year Ago
      "...quotes GM North America boss Mark Reuss as saying that Buick "is ready for 'something special,' citing a convertible, a coupe or a flagship sedan as possibilities." How about a convertible (like the Cascada) AND a coupe AND a flagship sedan! It's time to start beefing up Buick's lineup in the U.S.
      ChaosphereIX
      • 1 Year Ago
      it will be a product for a very select buyer, but one that I think is there - as long as it fits shopping AND golf bags it will do ok...
      carnut0913
      • 1 Year Ago
      I like the Cascada as a Buick, its a natural fit and so much better than the Solara or Sebring ever was from the competition. As for the Adam, its natural competition is the Fiat and the Mini and I dont know that Buick is the right showroom for that, but I WANT it because Im not a fan of either
      Paulevalence
      • 1 Year Ago
      [w/poll] you say..?
      Frederick
      • 1 Year Ago
      Forget both these cars, we need the Astra GTC!
      Tuga
      • 1 Year Ago
      If they do rebadge the Adam ( they won't ), will they rename it the David? And it's really strange that suddenly it turns out the Cascada wasn't made with the US market in mind, considering a) It had always been assumed that it would; and b) The US is a gigantic market, and a great market for convertibles. I really wonder sometimes what these people are thinking when they make these decisions.
      SpikedLemon
      • 1 Year Ago
      If they bring the Adam: leave the Opel badge on it. It could be a unique opportunity to build upon it.
      Avinash Machado
      • 1 Year Ago
      The Cascada should be named the Buick Riveria.
      devbomb99
      • 1 Year Ago
      Buick would benefit from the Cascada in their line-up seeing there isn\'t a convertible offered. The Adam would make a Mini and Fiat 500 rival. I don\'t see it being hugely popular more like a niche vehicle. Buick should rebadge the newest Astra and put the turbo engine from the Regal under the hood. That would be a interesting VW GTI fighter. I know someone is going to say that GM sold the Astra here under Saturn. That Astra felt underpowered and overpriced compared to the Golf.
        SethG
        • 1 Year Ago
        @devbomb99
        Mini and Fiat sell as much on image as on merit. Buick could not replicate the Euro image of those brands. But Opel could. Why doesn't GM start bringing some Opel as Opels and introduce them to the American market as a new import from Germany?
          Jerry
          • 1 Year Ago
          @SethG
          Dude, Opels were sold here before. They were piles of crap (still are) and were pulled from the market and left with a tarnished name with anyone over the age of 35 (rightfully so). Most of the rebadged Opels in Buick's lineup were reworked considerably before coming to the USA. Notice that none of Opel's Insignia or Astra engines made it into the Regal and the Verano? There are some very good reasons for this! I worked on the launch of the Regal over here. So much had to be fixed to make the car passable for the USA market... It is still cramped, overweight, and overpriced due to Opel's half assed engineering that led to unneeded complexity and redundancy in the Global Epsilon platform. There is a reason Opel has bled $1.3 billion a year for the past 13 or 14 years straight. It is still inexcusable that GM did not sell their dysfunctional butts off during the bankruptcy. In other news, GM just had to float them another $5 billion or so to stay solvent.
          Lab Rat
          • 1 Year Ago
          @SethG
          Because that didn't work when they tried it with Saab/Sweden.
      EJD1984
      • 1 Year Ago
      Though this is great news, and I really hope it comes to fruition. I still want more news/information/hints for a new Rivera and Grand National.
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