2012 Toyota Prius C
  • 2012 Toyota Prius C
  • 2012 Toyota Prius C front 3/4 view

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C rear 3/4 view

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C front 3/4 view

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C rear 3/4 view

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C side view

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C front view

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C rear view

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C front 3/4 view

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C rear 3/4 view

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C driving

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C driving

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C driving

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C driving

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C driving

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C front detail

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C headlight

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C headlight

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C front fascia

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C logo

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C fog light

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C wheel

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C wheel detail

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C wheel

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C badge

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C roof spoiler

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C taillight

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C logo

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C badge

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C badge

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C engine

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C engine

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C engine

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C engine detail

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C interior

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C interior

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C interior

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C front seats

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C front seats

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C steering wheel controls

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C steering wheel controls

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C digital display

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C trip display

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C eco score display

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C car comparison display

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C fuel mileage ranking display

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C instrument panel

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C climate controls

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C audio system display

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C trip information display

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C app display

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C dash storage bin

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C auxiliary input

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C shifter

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C shifter

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C ECO and EV mode buttons

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C rear seats

  • 2012 Toyota Prius C
  • 2012 Toyota Prius C rear cargo area

2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little hybrids like they used to.

A report in Bloomberg says Toyota set 250,000 units as the Prius family's sales target for this year, but hits like the double-digit drop in year-on-year performance in February have helped lower 2013 sales by 8.4 percent compared to 2012, making the objective "a challenge" to reach. The declines in Prius sales come even as hybrid sales overall were up in the first couple of months this year, including sales of other Toyota and Lexus hybrids. Jim Lentz, Toyota's North American chief, said the Prius target would be adjusted if necessary.

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