Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.

Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.

The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.




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  • 43 Comments
      joe shmoe
      • 1 Year Ago
      Grammar bugaboo pet peeve? Oh yeah, Mr. Editor? Here's a constant Autoblog grammatical error that annoys me: http://www.autoblog.com/2013/01/22/volvo-s60-polestar-concept-looking-smurfy-in-jay-lenos-garage/ "However, we can't help but note that the subjects" The grammatically correct way to write that is- "However, we can't help NOTING that the subjects" Here's another one from yesterday on the Autoblog Facebook page, comparing the GMC Denali- http://www.facebook.com/Autoblog "Having just spent some extended time with our long-term 2013 Nissan Pathfinder, a three-row crossover against which this 2013 GMC Acadia Denali directly competes, I can't help but compare the two." The correct way to say it is- I can't help COMPARING the two. There's your grammar lesson of the day, Editors.
        Shiftright
        • 1 Year Ago
        @joe shmoe
        Seems correct English is a dying language
        • 1 Year Ago
        @joe shmoe
        [blocked]
      Duran
      • 1 Year Ago
      "Stuck" was pretty funny. "Get excited" was lame, but informative. I had no idea that the genesis could beat ANY of the Panameras to 60. I doubt that anyone is cross shopping between the two.
        futuramautoblog
        • 1 Year Ago
        @Duran
        Only Panamera (V6) and Panamera S. Not even a chance with Turbo models.
          whatamooseiam
          • 1 Year Ago
          @futuramautoblog
          Well, the Panamera Turbo is a TWIN-TURBOCHARGED V8 after all...so yeah, the Genesis is ONLY quicker than the Panamera's V6 and V8...
      Arturo Rios Jr.
      • 1 Year Ago
      FIrst time I see someone of this guys size riding a bike, well pretty much everything was exaggerated, either way fun add. I wonder why the 5.0 engine in the spec R is not part of the Genesis Coupe.
        kcroc10077
        • 1 Year Ago
        @Arturo Rios Jr.
        "I wonder why the 5.0 engine in the spec R is not part of the Genesis Coupe." +1--Hyundai should give it a go.
        askroon
        • 1 Year Ago
        @Arturo Rios Jr.
        The current Genesis Coupe can't handle a V8, but the next generation will.
      luigi.tony
      • 1 Year Ago
      Where are the Hyundai and KIA commercials for lying about EPA estimates? Apologizing for zero resale values?
        m_2012
        • 1 Year Ago
        @luigi.tony
        ugh, there are idiots everywhere. They made a mistake and paid for it. Who says they are liable to put out commercials for it too? Do you want GM putting out commercials saying they are sorry for running the largest corporation in the world into the ground, selling off the profitable bits for bonuses, stealing money from taxpayers, and then going on with business as usual? No, no you wouldn't.
          foci
          • 1 Year Ago
          @m_2012
          Sorry, new thumbs. I agree with you 100%.
          Andy Dufresne
          • 1 Year Ago
          @m_2012
          Nice name. Makes me think of the amazingly reliable Italian cars in the history of automobiles.
        BB79826
        • 1 Year Ago
        @luigi.tony
        Uh, their resale values are better than the industry average. And Ford hasn't gotten in trouble yet for EPA estimates, so why should Hyundai?
        Kahz
        • 1 Year Ago
        @luigi.tony
        You don't see Toyota, Ford or Honda doing things like that, why expect it exclusively from Hyundai?
        High
        • 1 Year Ago
        @luigi.tony
        ALG, once known as Automotive Lease Guide, gave a big nod to Hyundai in its individual rankings. Elantra, Azera and Santa Fe were category leaders As for Hyundai, ALG says its place on the list marks a big comeback: "Hyundai's ascent as a brand is nothing short of impressive," said Larry Dominique of ALG. "Since 2007, when the brand ranked in the bottom (fourth) for residual value, Hyundai has delivered well-executed product, and has kept incentives and fleet – two elements that can quickly damage residual value – in check."
          luigi.tony
          • 1 Year Ago
          @High
          Luck Hyundai and KIA, those ratings came out before the Government slapped them for lying about their EPA figures. I'd like to see an update. Bet they are quickly returning to the bottom like they were in 2007.
      marv.shocker
      • 1 Year Ago
      It loses its resale value faster than any of those cars, too...
        Hoale
        • 1 Year Ago
        @marv.shocker
        Not really. The 550i starts around $62k which is 15k more than the R-spec and depreciates like a rock after the first two years...but I'd guess that a lot of BMW buyers don't really cross shop these two cars just because they are also paying for the premium brand name/image?
        whatamooseiam
        • 1 Year Ago
        @marv.shocker
        Well I don't know about the Genesis but the Elantra, Santa Fe, and Azera won the 2013 ALG Residual Value Award for their respective categories, so I doubt Genesis owners will be losing sleep over resale value.
        NightFlight
        • 1 Year Ago
        @marv.shocker
        No, it really doesn't. Why don't you visit www.alg.com and see for yourself.
      Brodz
      • 1 Year Ago
      The Sonata ad was great... the Genesis one was not.
        Christopher
        • 1 Year Ago
        @Brodz
        No, the sonata ad sucked, the Genesis was good. I luaghed, so there.
          Brodz
          • 1 Year Ago
          @Christopher
          Really. Because I don't want a noisy American in my ear like a mosquito, spewing rubbish. Just show me the car and the sound it makes.
        dohc73
        • 1 Year Ago
        @Brodz
        Agreed. All the cars they compare the Genesis to are a reminder that you didn't do well in life so take the Hyundai and shut up.
      • 1 Year Ago
      [blocked]
      marv.shocker
      • 1 Year Ago
      With all the grammatical, syntax and factual errors I see on AutoBlog on a regular basis, I'm surprised to learn that their editors could be peeved about something so small.
        carnut0913
        • 1 Year Ago
        @marv.shocker
        the funny thing is, its not grammatically wrong, so AB complaining about it just shows they are wrong. Again. Love the articles and coverage but no one attached to this site should have editor next to their name
      mazeroni
      • 1 Year Ago
      Stuck was entertaining and good for a laugh if only because I know the feeling. Excited annoyed me. I do like the Genesis but the guy yelling was on my nerves after the first 5 seconds.
      muspod
      • 1 Year Ago
      L A M E...... I hope the game is better....
      Mazdafreak
      • 1 Year Ago
      "Excited" really stunk. I mean, that was really lame.
      Rich
      • 1 Year Ago
      Nobody cares...
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