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Two of Hyundai's Super Bowl ads are now online, and they both use jokes to sell the 2017 Elantra's high-tech features.

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Ever need to settle a bet on how to say Hyundai correctly? In this video, we work through a few of the tougher-to-pronounce automaker and car names.

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Four imports – 2016 Honda Civic, Hyundai Sonata, Lexus RX, and Nissan Altima – scored Top Safety Pick+ honors in the latest round of IIHS crash tests.

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We Discuss The Launch Of The Genesis Luxury Brand

From the Genesis booth at the 2016 Detroit Auto Show, Jonathon Buckley interviews Hyundai VP of Product Planning Mike O'Brien. They discuss what the launch of a standalone Genesis luxury brand means for Hyundai.

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Watch Hyundai Launch The Genesis Luxury Brand and Unveil The G90

Watch Autoblog's coverage of the Hyundai press conference at the 2016 North American International Auto Show in Detroit. The automaker launched its Genesis luxury brand and unveiled its G90 range-topping sedan, and our hosts and editors bring you their uncut reaction.

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The 2016 Hyundai Tucson Fuel Cell now holds a land speed record as the fastest production hydrogen-powered SUV. The model made hardly any noise as it earned the title.

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Hyundai introduces its Virtual Guide, and augmented reality app that puts the most common owner's manual searches on your phone or tablet.

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Hyundai has a heartwarming commercial from Korea that shows some of the more beneficial uses of future driver assistance systems. It stars a little boy who just wants to drive.

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Hyundai's N Brand performance division looks closer to creating a Nurburgring-developed hot hatch, and a new video shows some of the team's hard work.

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For an episode of Jay Leno's Garage that's nearly an hour long, Jay takes a tour of the Pebble Beach Concours d'Elegance. He interviews some top automotive designers in the industry on the Concept Car Lawn.

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Hyundai is kicking off its new sponsorship with the NFL with an Arizona Cardinals-themed ad called D-Gate. The spot is about a guy and his buddies doing whatever it takes to get on the Jumbotron.

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Hyundai Germany and Endemol Beyond produce another long-form, movie-themed ad, this time for the Hyundai Tucson. It's weird, and it's really cool.

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218 Hyundai owners gather in Las Vegas to raise $4,000 to fight drunk driving as part of National Impaired Driving Prevention Month, setting a Guinness-certified world record in the process.

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Hyundai helped a young girl send a message to her astronaut father who was orbiting Earth in the International Space Station. The stunt was completed thanks to 11 Genesis sedans driving in formation on a dry lakebed.

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Hyundai is taking inspiration from the Intrado Concept for the shape of the next-gen Tucson. The Korean brand is teasing the upcoming CUV's debut at the 2015 Geneva Motor Show, and the vehicle features more muscular proportions, narrow headlights and squared-off wheel wells.

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Hyundai is the latest automaker to release its Super Bowl ad online ahead of the game. However, many people might miss it because the spot is only playing is Canada during the game. The mix of propulsive music and stylistic shots of the Genesis is one of the more visceral commercials for the event, so far.

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The Second Annual One Show Automobile Advertising of the Year Awards celebrated the best commercials and print spots of the year during the 2015 Detroit Auto Show. The winners came from all over the world and a variety of brands, and we collected them all right here. Check out the best of 2014 and see if you agree.

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