A report in Japan's Nikkei newspaper cited by Automotive News claims that the father of the Prius, Takeshi Uchiyamada, will take the role of chairman at Toyota. Currently Toyota's vice chairman, Uchiyamada joined the automaker in 1969, and in 1994 became the chief engineer of the Vehicle Development Center that birthed The Hybrid to Rule Them All. He said of it, "When we started, the purpose wasn't to do a specific car project. It was to make a vehicle suitable for the 21st century." A specialist in vehicle noise, vibration and harshness, Uchiyamada's leadership on the Prius helped continue his quiet run to the top of the company; he remains a huge fan of hybrids, but has been reticent about the place of electric vehicles in the current marketplace.
If the move is confirmed it might happen as soon as this year, according to Reuters Uchiyamada would replace Fujio Cho, Toyota's chairman for the past six years, who would move to an advisory role. Cho spent seven years overseeing Toyota's manufacturing operations in Kentucky as well as spearheading manufacturing efforts in Texas, France and China. Company president Akio Toyoda would maintain day-to-day charge of Toyota.


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  • 34 Comments
      Fed Up
      • 1 Year Ago
      Holy moley is this big news! Seriously though dude. You probably earn more in one year than I'll make in ten. Fix the moles.
      Kelly Hatcher
      • 1 Year Ago
      The end of fun cars as we know it, if this is an honor for Hybrid technology. No real man wants one, just saying.
      alistair.dillingham
      • 1 Year Ago
      While the mole works great on Cindy Crawford, somehow it misses the mark on this dude's face.
      Bill
      • 1 Year Ago
      Though I am impressed with the Tesla Model S and the Cadillac ELR (from what is known so far), because of the cost of the cars, limitation in distance and lack of infrastructure, I agree with him that the short term (15-20 years) solution is the hybrid, if they can get the cost close to that of a regular vehicle.
      desinerd1
      • 1 Year Ago
      Say what you want about Prius, it is a very impressive car in terms of innovation. Toyota sells more Prius (or Prii) than all other brand's all hybrid models combined. Remember when BMW tried, and failed to build hybrids? They can't even implement the Start/Stop technology properly. They had a put an override button.
        mbukukanyau
        • 1 Year Ago
        @desinerd1
        They stole the IP for the car. This man got a promotion for stealing US IP. http://jalopnik.com/5592533/this-man-fought-toyota-for-stealing-his-hybrid-tech-and-won I hate that this man is getting credit for stealing another persons innovation.
          Marcopolo
          • 1 Year Ago
          @mbukukanyau
          @ Pandabear Your analysis is correct. Alex SeverinskyAlex Severinsky signed a statement confirming: "The parties agree that, although certain Toyota vehicles have been found to be equivalent to a Paice patent, Toyota invented, designed and developed the Prius and Toyota's hybrid technology independent of any inventions of Dr. Severinsky and Paice as part of Toyota's long history of innovation." The main problem has not been Alex Severinsky, but Paice (Power Assisted Internal Combustion Engines) Corporation. When Alex Severinsky, left Paice, he was replaced by former Ford Motors executive Robert Oswald. Robert Oswald was eager to sell Ford Motors competitive hybrid technology cheaper than Ford's deal with Toyota. The result is that, for the next few years, every Toyota hybrid customer in the US will pay $100 to Paice Corporation for no valid purpose. May be Alex Severinsky, was sincerely just trying to gain recognition, but for Robert Oswald it's just a money grab !
      • 1 Year Ago
      [blocked]
      banzairx7
      • 1 Year Ago
      Just when I thought Toyota was on track to start making exciting cars again(FR-S) the father of the one of one of the worst cars made is taking the reigns? Yes I would love all my cars to have zero tactile feedback and ridiculously over complicated vehicle systems. Sounds like a win to me..... (sarcasm)
        flammablewater
        • 1 Year Ago
        @banzairx7
        Let's not get confused here. Toyoda is still the CEO; he's the one who pushed the LFA and 86 through development and they are still working on more sports cars. This guy was in charge of the Prius development and, despite your views on Hybrids, it IS a good car.
        Burabus
        • 1 Year Ago
        @banzairx7
        The Prius was one of the most groundbreaking cars released in the last decade. One of the worst cars made, what are you five years old?
          • 1 Year Ago
          @Burabus
          [blocked]
          banzairx7
          • 1 Year Ago
          @Burabus
          Have you ever driven one? We had a 2nd gen as a company car. It drove terribly, so disconnected and wallowy. Acceleration is borderline dangerous it's so slow. It's hybrid systems are way over the top complicated to accomplish fuel mileage that with some decent engineering can be done with a normal gas car and diesels laugh at. I hold a bias since it once made a very good effort to kill me. The traction control kicked in while trying to make it across a 60mph two lane road in the rain. Traction control consists of the car shutting off for a short while then kicking back to full throttle and repeating. Pretty awesome when you are 8 feet out into a lane with highway speed traffic bearing down on you.
      R S
      • 1 Year Ago
      I read these comments on the Prius and I just laugh of how some people think they know what other people like in a vehicle!!! Like they are some car \"god\" ! I think every one that makes a comment on here should have to prove what they drive!! So we can laugh at them complaining about a boring car when they have a boring car themselves !! Hop in your \"Malibu\" and tell yourself you look \"hot\" and buy top line performance. PS I drive a Corolla, but it does have a spoiler! lol
        • 1 Year Ago
        @R S
        [blocked]
          alistair.dillingham
          • 1 Year Ago
          oh very MATURE. HEY TRUE BLUE MORON: My girlfriend (I assume the word is alien to you toothless hillbilly) drives a 2005 Euro-spec Corolla hatch, and so does the daughter of my best friend, AND both are, UNLIKE YOU MORON, PhDs in Physics and distinguished scientists!
          • 1 Year Ago
          [blocked]
      Anderlan
      • 1 Year Ago
      He's also in favor of fool cells, hmm.
      MJC
      • 1 Year Ago
      I'm 35 years old and this guy has been with the company for my entire life plus 9 years. I bet he knows a few things about it...
      alistair.dillingham
      • 1 Year Ago
      The PRIUS is the most AWESOME green vehicle, HEADS AND SHOULDERS over anything else on the market. No matter what the illiterate haters say, the Prius is NUMBER ONE in what it does, the SAME WAY other cars are tops in top speed or 0-60 or handling. And BECAUSE it is so much better than the DOZENS of othewr hybrids, ITS SALES NUMBERS are IMMENSE for a hybrid. WHY, in CA, it is the best selling vehicle OF ANY KIND!!! SO If this engineer was CRUCIAL in Prius development, his appointment should be very good news for TOYOTA and TERRIBLE news for TOyota's competitors. And I am not even a Toyota owner, although I recommend toyota vehicles to people I know if they are suitable for them.
      Mr E
      • 1 Year Ago
      http://www.youtube.com/watch?v=QEExYuRelbg http://www.youtube.com/watch?v=Mvxe04wGmTw sorry, i had to
        GasMan
        • 1 Year Ago
        @Mr E
        Wow, a company that can promote someone for talent rather than his height and wavy silver hair. No wonder they make good products.
        IBx27
        • 1 Year Ago
        @Mr E
        Beat me to it!!! MOLE
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