Ford has taken a shot at the freshly unveiled Chevrolet Silverado and GMC Sierra with the Atlas Concept. Unveiled at the 2013 Detroit Auto Show, the brutish pickup gives us a glimpse at what the next-generation F-150 may bring to the table. With active wheel shutters and a "smart" chin spoiler capable of altering the vehicle's aerodynamics on the fly, Ford says the concept offers substantially better fuel efficiency than the company's current pickup offerings. There are no drivetrain specifics available at the moment, but Ford says the Atlas relies on a "next-generation" Ecoboost mill for power, complete with a start-stop system.

Other handy tricks include a tail gate step that doubles as a cargo cradle, which can support longer materials strapped across the vehicle's roof. Dynamic Hitch Assist automatically lines up the pickup's tow hitch with a trailer, while a 360-degree camera provides a perfect view of the truck's surroundings. You can check out the full press release below for more information, as well as official shots from Ford and our live shots in the attached galleries.

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Ford Atlas Concept: The Future of Pickups

• Ford Atlas Concept is the future vision for pickup trucks

• Innovative design integrates capability and smart technologies to transform customer
expectations of what Built Ford Tough® will look like in the future

• Next-generation EcoBoost® – coupled with advanced engineering and design
innovations – creates leading fuel efficiency and increased capability

• Trailer towing and cargo hauling are made easier with innovative features designed
specifically for truck owners to improve utility and confidence

DETROIT, Jan. 15, 2013 – Ford today unveiled the Ford Atlas Concept to showcase the design,
capability, fuel efficiency and smart technologies that will define future pickup trucks.
"The Ford Atlas Concept previews the innovations that will transform what people expect from
their pickup," said Raj Nair, Ford group vice president, Global Product Development. "With 36
years as America's best-selling pickup, we are absolutely committed to setting the agenda in the truck market."

Design with purpose

The Ford Atlas Concept is inspired by decades of listening to customers at the places they work
and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and
chiseled grille – all to reinforce its functional Built Ford Tough® image.
"We wanted the concept to reflect how Ford trucks help customers in both their worlds –
professionally and personally," said J Mays, Ford group vice president and chief creative officer.

"Every surface and feature in the vehicle has been crafted for purpose and capability while
retaining an unmistakable Built Ford Tough look."

Designers enhanced truck functionality, while creating new advanced features (see infographic
here). For example, multiple tie-down points are integrated within the cargo box walls and load
floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.

The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers – along with integrated storage for smaller items. "Floating" instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.

Leading fuel efficiency

The Ford Atlas Concept features a next-generation EcoBoost® powertrain, which introduces
truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine
when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it
is towing.

EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains
of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with largerdisplacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.

The Ford Atlas Concept goes further to save fuel through a combination of active aerodynamic
elements that reduce wind resistance. They include:

• Active Grille Shutters: Automatic shutters behind the grille stay open when extra engine
cooling is needed, such as during low-speed stop-and-go driving or while working in hot
weather. The shutters automatically close to improve aerodynamics when cruising on
the highway at steady speeds

• Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style at
rest and low speeds, but automatically close at highway speeds to improve
aerodynamics. Self-charging batteries use energy from the wheels' motion to power the

• Drop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway speeds to
improve underbody airflow. The air dam is raised at low speeds to improve ground
clearance – helpful for off-roading

• Power Running Boards: Auto-deploying running boards help passengers enter the truck
at rest and tuck up against the truck when it is moving to improve aerodynamics and
ground clearance The combination of these fuel-saving features saves more than 2 mpg on the highway without diminishing towing or hauling capability.
Work and play smarter, not harder Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:

• Dual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate Step goes
a step further by adding the ability to also act as a cargo cradle – lifting and holding
extra-long cargo items above the truck and freeing valuable bed space

• Trailer Backup Assist: This segment-first innovation allows drivers to back a trailer with
the twist of a knob. Ford research shows that backing a trailer is often the most
intimidating task a truck customer can face

• Dynamic Hitch Assist: Hitching a trailer can be time consuming and difficult. Dynamic
Hitch Assist helps precisely line up the truck's hitch with the trailer coupling, eliminating
maneuvering guesswork by showing visual cues in the truck's center display screen

• 360-Degree Point-of-View Camera: A Ford truck first, the system gives a bird's-eye view
of the truck to help position the vehicle in tight places or when there are obstacles near
the truck – such as on a busy job site or grocery store parking lot

• LED Headlamps and Taillamps: Advanced LED lighting offers better road illumination
than conventional halogen or HID lights and lasts longer. LED lamps also offer nearinstant
response, giving valuable extra warning time for following traffic

• LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lighting
brightly lights the cargo box and job site after the sun goes down with minimal battery
drain compared to standard headlights or plug-in lights

• Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo box
can be quickly removed and set up to assist with loading wheeled items into the bed –

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    • 1 Second Ago
      • 2 Years Ago
      Build the next f150 like that and you have my money ford.
      • 2 Years Ago
      Ford probably needs an 8-speed tranny in the works as well. Not that more gears are always better in all cases, but in big trucks, you don't want to rev if you can help it. Semis have 18 gears. And the Ram 8-speed seems to be working rather well. I wonder what the 'next generation' is for Ecoboost. Overall I like the looks, but I buy a truck for its power train.
      Cool people
      • 2 Years Ago
      Nice style. Can you work on the retail price FoMo..getting out of line with true value.
      • 2 Years Ago
      Pretty bad ass looking truck, wish it was a big more differentiated from the current F-series but overall not bad.
        • 2 Years Ago
        Maybe that indicates how close it is to production look?
      c k
      • 2 Years Ago
      Build it and they will come
      • 2 Years Ago
      I like everything from the front fenders back. Ford can't get their blocky front end styling to look cohesive in my opinion, and every gen it looks more like they're running out of all the good Lego pieces! They softened up the slab sided look, which I like. And all the active aero sounds great, Rams are using it now also. Give it a diesel and I could drive one!
      • 2 Years Ago
      This is a great move forward for Ford F150 ,I hope they make bedliner standard on all 2015 models pickup as well as these cool options. I still like the size of my 2002 SVT F150 which gets great gas mileage on the highway
      • 2 Years Ago
      College Station Texas Truck of the Year right here! Yeehaaaw!!! I hope it comes in Maroon. I like that huge tailgate... more room for my A&M badges and sticker. Put me a diesel and some dual exhaust on there and I'm in AGGIE heaven. Aggie Football!
      • 2 Years Ago
      If the next F150 is actually available with retractable running boards and bed ramps, it will be a dream come true for the Pismo Beach crowd!
      That Guy
      • 2 Years Ago
      Shocking, another lame, ugly, mediocre vehicle from Ford at the NAIAS. Full of useless gimmicks and no real substance. It looks like a typical Ford too. Ugly as sin, and from the grille back, it looks like a Titan. Dodge and GM can cracked open the champagne bottles now, because, just like every reskin of the F150, Ford screwed up. What an incompetent, disgraceful company.
        • 2 Years Ago
        @That Guy
        "Dodge and GM can cracked open the champagne bottles now..." I bet you said the same thing in 1993, 1997, 2004, and 2009... seems Ford knows exactly what they're doing.
        • 2 Years Ago
        @That Guy
        Right...because your Silverado is the pinnacle of style and quality. Chevy WISHES they had the F-150.
        • 2 Years Ago
        @That Guy
        That Guy "The Realist", Go Back to your hole in the ground Looser... We do not need to stupid commentery
        • 2 Years Ago
        @That Guy
      • 2 Years Ago
      Really makes GM's twins look outdated, which is kind of sad considering they're brand new and will be sold right along side the production version of this.
      • 2 Years Ago
        • 2 Years Ago
        Like others have said, this was DONE WAY before the Silverado was released. Conversely, it was already in the works without even knowledge or care about what GM was doing.
        • 2 Years Ago
        I'm sure this has been in development wayyyyyyyy before they announced the new GM trucks........Something like this doesn't just come out of thin air in 2 months.
        • 2 Years Ago
        The thing is the new Silverado doesn't look all that different from the old one. It seems more like a refresh with nicer materials. This looks like a whole new truck compared to the old F-150, and hopefully the next F-150 takes a lot of this into consideration when the redesign comes out. Something like this would blow away the competition, and I'm sure people would spend the extra money to get the extras on this if it was available in this spec for top trim. I'm not a huge truck person but I love this design, it's just out there compared to the other trucks nowadays. Hopefully it's not toned down too much
          • 2 Years Ago
          GM: Evolutionary (their words, not mine) Ford: Revolutionary (their words, not mine)
        Sgt Beavis
        • 2 Years Ago
        The Silverado was unveiled only a few weeks ago. It would be kinda late in the game for Ford to make any changes due to that truck. However I do think new RAM made them flinch. That truck was a HUGE improvement. I nearly bought one myself but the discounts I got on my 2012 FX2 were just too much to pass up. After seeing this, I wish I could have waited..
        • 2 Years Ago
        you can say the same thing about the Mustang's 5.0 420hp V8... without the Camaro stepping it up, we'd still be stuck with that neo-acceptable 4.6 pumping out around 300 hp.
        Dean Hammond
        • 2 Years Ago
        incorrect, the F-150 redesign has been on the books for a while now.....Fords not reacting to GM or Dodge, its the other way around...
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