Cadillac designed the compact ATS to compete with the BMW 3 Series, but GM says the new Caddy is also cutting into CTS sales. Edmunds.com backs that up with data showing potential buyers are cross-shopping the ATS with the CTS as well as the BMW.

Automotive News spoke to the head of Cadillac sales, Chase Hawkins, who admits The General expected the ATS to cannibalize sales of the CTS. But Hawkins says a plan is in place to deal with the drop in CTS sales: make fewer of them.

"We've planned for ATS to take some CTS customers out of the market who we otherwise would have seen," Hawkins tells AN. "We definitely are going to be producing fewer CTSes next year to create some of that space for ATS."

The next-generation CTS is expected to be larger and costlier, which should better separate the two stablemates in the marketplace. As the two models find their own niches, AN speculates a few more import buyers to come back to the iconic American brand.


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  • 102 Comments
      Brodz
      • 2 Years Ago
      American consumers don't want a RWD sedan do they Ford? *exasperation*
      Bavarian818
      • 2 Years Ago
      The ATS 3.6 out performed both the 335 and C350 on the road test...... Good Job GM!!!
      007 Vodka Martini
      • 2 Years Ago
      RWD and a manual transmission...way to go Cadillac. Lincoln?? I hope a proper vehicle is being planned from the 15MY S550 platform.
      Mazdaspeed6
      • 2 Years Ago
      Maybe because they look the same and aren't priced that far apart and the ATS has gotten all the hype. The CTS may be 5 series size, but has always been more of a 3 series competitor from a price standpoint.
      XJ Yamaha
      • 2 Years Ago
      The CTS isn't much larger than the ATS. If I were in the market for a CTS and saw the ATS, it'd change my mind.
        Snark
        • 2 Years Ago
        @XJ Yamaha
        The trunk of the ATS is fine. The 3-series' trunk is only 17 cu ft because they include awful runflat tires instead of a spare. With a spare, the 3-series' trunk is the same size as the ATS'. Also, if you really need a big trunk, you shouldn't be buying a compact sedan in the first place. The A4, C-class, IS, and TSX all have trunks of comparable size to the ATS.
        • 2 Years Ago
        @XJ Yamaha
        [blocked]
      Rotation
      • 2 Years Ago
      That's weird, because I haven't seen a single ATS around here. I'm really hoping to see one. Obviously this is a problem that is best solved by refreshing the CTS, and Cadillac has that planned. So things should be okay.
      Patrick
      • 2 Years Ago
      A 6k starting price difference. I wonder if that difference will be the same if they make a ATS V to the CTS V?
      • 2 Years Ago
      [blocked]
        Cadillacftw
        • 2 Years Ago
        You have just classified yourself as an idiot. I drive a CTS and I am not short( over 6') , not bald , and not single. See why you sound like an idiot now?
          • 2 Years Ago
          @Cadillacftw
          [blocked]
        Rick C.
        • 2 Years Ago
        I was to chose any vehicle with the slightest bit of sporting capability,it would always be the smaller and lighter vehicle. It looks like the super sizing trend of the last 18 years is finally reversing itself.
        BG
        • 2 Years Ago
        No, I think the real douchebags migrated over to the Escalade department GM brilliantly cultivated that market 15+ years ago. These small Cadillacs really aren't too bad.
      • 2 Years Ago
      [blocked]
        Hakim Givens
        • 2 Years Ago
        Do you notice how nobody cross shopped the DTS and STS with each other? They are aimed towards two totally different people. Not to mention, the XTS is FWD while the CTS will stay RWD. I don't even know why I'm responding to this. You have a history of hard-headedness. Probably should've just down voted you and moved on...
      • 2 Years Ago
      [blocked]
        Street King
        • 2 Years Ago
        You wanna hear excuses? Tell us why you can't afford anything but the junk 300,000 mile acura you drive....LOL Loser.
        • 2 Years Ago
        [blocked]
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
        merlot066
        • 2 Years Ago
        I think it's safe to say we're all tired of you signing-off with your initials like a tool as well...
        Cadillacftw
        • 2 Years Ago
        Man, I am getting tired of waiting for that black dynamite to finally explode, so it can take you with it. That way, we don't have to hear all of your nonsense constantly.
        • 2 Years Ago
        [blocked]
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