2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
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  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco headlight

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco logo

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  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco wheel detail

  • 2012 Kia Soul Base 1.6L Eco
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  • 2012 Kia Soul Base 1.6L Eco
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  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco badge

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco engine

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco engine detail

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  • 2012 Kia Soul Base 1.6L Eco interior

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco gauges

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel detail

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  • 2012 Kia Soul Base 1.6L Eco steering wheel controls

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel controls

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  • 2012 Kia Soul Base 1.6L Eco dash storage bin

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  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco instrument panel

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  • 2012 Kia Soul Base 1.6L Eco climate controls

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  • 2012 Kia Soul Base 1.6L Eco shifter

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  • 2012 Kia Soul Base 1.6L Eco AUX/USB input

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco dash controls

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front seats

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco seat detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco seat detail

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  • 2012 Kia Soul Base 1.6L Eco dash detail

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  • 2012 Kia Soul Base 1.6L Eco door

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco door

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  • 2012 Kia Soul Base 1.6L Eco rear seats

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  • 2012 Kia Soul Base 1.6L Eco rear cargo area

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

Summarizing the results of research carried out by Edmunds, Reuters reports that consumers' are less inclined to purchase cars from Hyundai and Kia due to the company's recent snafu over inflated mileage claims. The Edmunds metric of "purchase intent" declined by 1.9 percent for the Kia Soul (pictured), meaning that the largest drop in consideration coincided with the model that suffered the biggest drop in mileage ratings. Consideration dropped .4 percent for the Hyundai Elantra, and purchasing intent also fell for the Hyundai Accent and Veloster, as well as the Kia Rio.

An Edmunds analyst thinks the brouhaha could affect "future business as this development may have a direct impact on Hyundai's credibility with some U.S. buyers," and Moody's Investment Service figures compensating buyers might cost "$100 million a year until the cars are scrapped" – and that cost doesn't include potential damages from lawsuits. But in the "we all have opinions" column, other analysts don't believe there won't be any serious long-term fallout from the mileage mistatements. Remember, it was only two years ago that Toyota was being frogmarched across the nation to be pilloried in Washington, D.C. for what is arguably a much more grievous offense, and woe was all the rage when describing Toyota's plight. And now? It's ranked among the best global brands in 2012 and appears poised to retake the title of world's largest automaker.


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    • 1 Second Ago
  • 148 Comments
      Shad0wguy
      • 2 Years Ago
      Had this come about before I bought my 2012 Accent I certainly would have reconsidered. Sure it's a great car, but for the company to lie about milage would have me concerned.
      lpcrsotp
      • 2 Years Ago
      This isn't the first time with Hyundai. Shortly after I bought a 2002 Hyundai Sonata, Hyundai announced that they had inflated the horsepower on Hyundai. This is another indication that Hyundai has no intention of abiding by any rules or ethical code. After these two lies, people who buy Hyundais deserve what they get.
      signstogo5
      • 2 Years Ago
      We bouth a Hyundai Sonata, with sticker mileage of 24 city. After 1000 miles and 3 tankfuls, the car was getting 20.6 mpg. Brought to Hyundai and they tested it on non-city driving and said it was fine. I consider this fraud in advertising.
        commonsense
        • 2 Years Ago
        @signstogo5
        You have drive conservatively to 35 get mpg on the freeway that is driving no faster than 55 mpg. You also have to watch the tachometer. In my 2006 V6 sonata i'm lucky to get 13-15 mpg in the city and 25-28 mpg on the Highway. EPA estimates are accurate if you drive the speed limit.
        SpikeFiend
        • 2 Years Ago
        @signstogo5
        Estimate =/= Guarantee
      ksokol3171
      • 2 Years Ago
      I had a1996 elantra that went true three transmissions under warranty. I asked the service advisor why? He replied as he lowered his head "Hyundai makes a week transmission." I chose to junk the car after that because it wasn't worth the expense just to go maybe another year even though the rest of the car was good. My wifes friend had two Sanata's V6, they both were gas hogs about 15 city' and stupid little things always went wrong with them. You get what you pay for. A wanabe Honda! I will never buy another Hyundai nor anyone else I know that tried one. I own four Dodges and one Volvo and am very satisfied with them. I think it was a big mistake for all American companies to outsource many componants. Verry little is truely American anymoore.Very sad way to do buisiness!
      joe shmoe
      • 2 Years Ago
      WHOOPSIES
      sacalin
      • 2 Years Ago
      Kia sorento is built in GEORGIA
      • 2 Years Ago
      [blocked]
        GR
        • 2 Years Ago
        I am no fan of Hyundai, but these mileage figures indicate a maintenance issue. Hard to believe it's just the car. Maybe a faulty 02 sensor or something. As someone else already indicated, your figures are like V6 SUV figures.
          Xedicon
          • 2 Years Ago
          @GR
          I agree with you... that's brutally bad. My Mom's previous gen 5.7 Hemi Grand Cherokee gets 16...
        Bruce Lee
        • 2 Years Ago
        You're getting worse mileage than larger cars from a decade ago that didn't have direct injection or 6 speed transmissions so either there's something seriously wrong with your car or your driving style involves slamming the gas and slamming the brakes every 30 seconds.
        mapoftazifosho
        • 2 Years Ago
        13-15 in the city? ..wow. IS that V6 or 4 banger? I got that in a GMC ENVOY.
          • 2 Years Ago
          @mapoftazifosho
          [blocked]
        calikev05
        • 2 Years Ago
        A boxy Scion xB with more interior volume averages over 20MPG city. You just got Hyundai'd.
      Peet
      • 2 Years Ago
      Bigger problem still is the 60% depreciation hit you will take on trade in on a Kia or Hyundai. There is still 2 Japanese brands that blow them out of the water. Good reason to , take a Corolla with 250 000km and a Kia with the same mileage, look at the book values, problems over a 10 year period and see how long they will stay on the lot. One earns top honours the other is second worst countrywide. They have gotten a lot better but dont be fooled, financially theyre simply not even in the same class. Just have a look what they sell for after just 2 years for yourself.
        S h a w n
        • 2 Years Ago
        @Peet
        Go try this. Go to your bank, and tell them you want to finance 100% on a Hyundai or KIA. You will not get the loan.
      David
      • 2 Years Ago
      For goodness sakes! Personally, I'm seeking out Hyundai/Kia. They have very compelling cars, with superior build-quality, attractive designs, better gear and best of all, offer 6-speed manuals in their top-trim cars. 1-3 mpg will not sway me one bit. In North America, there are precious few options for hatches. Nothing by GM, Subaru, Honda, or Toyota is remotely interesting, and only Ford piques my interest. VW and MINI are too overpriced to consider anymore.
      djrroar1
      • 2 Years Ago
      I am writing this as a person who has done business with a number of Korean companies, they take great pride in deceiving the people they do business with and then when they are catch apoligizing profusely. I pray I never have to have another transaction with any Korean companies.
        whatamooseiam
        • 2 Years Ago
        @djrroar1
        LOL...love these trolls with the fake multiple accounts and upvoting themselves. Over +10 votes in less than an hour. Yeah right...Hilarious!
      • 2 Years Ago
      [blocked]
        4RR4Y
        • 2 Years Ago
        As a current employee of Kia, I urge you to drive a *new* Kia before making assumptions. The difference between newer Kia's is far greater than can simply be expressed with words.
          • 2 Years Ago
          @4RR4Y
          [blocked]
          askroon
          • 2 Years Ago
          @4RR4Y
          In before the thumbs down simply for being a Kia employee
          calikev05
          • 2 Years Ago
          @4RR4Y
          Yeah, nice careful wording. The new KIAs are indeed a lot better than the previous KIAs, but not against the competition. I never wanted a KIA before and this blatant act to deceive customers is why I will continue not thinking about KIA nor Hyundai.
        • 2 Years Ago
        [blocked]
          • 2 Years Ago
          [blocked]
          Pj Taintz
          • 2 Years Ago
          My parents just got a kia Sorento with the 4 turbo in it a few months ago and its the first non american car we have bought, we have always been a jeep family (my father was a dealer) we have seen that the mileage is actually right within 5% of the claimed numbers on it so far with about 5K miles. I personally would rather have a new grand cherokee, but I dont think its a bad car at all, It is actually quite fun to drive.
      • 2 Years Ago
      [blocked]
        S.
        • 2 Years Ago
        You might want to take a moment to wipe the spittle from your monitor.
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