2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco headlight

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco logo

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco grille

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco fog light opening

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco wheel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco wheel detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front wheel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side marker

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side marker

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side mirror

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side mirror

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco taillight

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco badge

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco engine

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco engine detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco gauges

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel controls

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel controls

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco dash storage bin

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco instrument panel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco instrument panel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco climate controls

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco shifter

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco shifter

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco AUX/USB input

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco dash controls

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front seats

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco seat detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco seat detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco dash detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco door

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco door

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear seats

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

Summarizing the results of research carried out by Edmunds, Reuters reports that consumers' are less inclined to purchase cars from Hyundai and Kia due to the company's recent snafu over inflated mileage claims. The Edmunds metric of "purchase intent" declined by 1.9 percent for the Kia Soul (pictured), meaning that the largest drop in consideration coincided with the model that suffered the biggest drop in mileage ratings. Consideration dropped .4 percent for the Hyundai Elantra, and purchasing intent also fell for the Hyundai Accent and Veloster, as well as the Kia Rio.

An Edmunds analyst thinks the brouhaha could affect "future business as this development may have a direct impact on Hyundai's credibility with some U.S. buyers," and Moody's Investment Service figures compensating buyers might cost "$100 million a year until the cars are scrapped" – and that cost doesn't include potential damages from lawsuits. But in the "we all have opinions" column, other analysts don't believe there won't be any serious long-term fallout from the mileage mistatements. Remember, it was only two years ago that Toyota was being frogmarched across the nation to be pilloried in Washington, D.C. for what is arguably a much more grievous offense, and woe was all the rage when describing Toyota's plight. And now? It's ranked among the best global brands in 2012 and appears poised to retake the title of world's largest automaker.


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