American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials – sort of like a Time Life infomercial for an entire brand – and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.

We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.






























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  • 22 Comments
      Jive
      • 2 Years Ago
      Goodbye Suzuki, you'll be missed. Say hello to Isuzu for us.
      Sixdeuces
      • 2 Years Ago
      I like how Reagan calls in the RAF. LOL
        GR
        • 2 Years Ago
        @Sixdeuces
        I noticed that too. Those jets were not American.
      Steve
      • 2 Years Ago
      I had a new 1996 Suzuki Swift when I worked in Barbados for a couple years back in the 90s. One day I was blinded by the sun on the way to work, and my left rear (passenger) wheel went over the edge of the road. Like many "Bajan" roads, this one essentially just dropped straight off -- no curb, just a 12 inch or so drop from the road surface to the ground. Anyhow I got hung up, with the wheel spinning freely and the axle on the road. As I'm weighing my options, along comes a friendly giant (a Bajan dude who must've been 6'5", 260 lb with zero body fat) and after a brief (by Caribbean standards) chat, he kindly reached down and grabbed the rear bumper, lifting the whole back end of the car in the air and placing it back on the road -- he never stopped smiling the whole time. Great country. Perfect for tiny cars!
        Basil Exposition
        • 2 Years Ago
        @Steve
        I too was given a Suzuki when working in Barbados. It was 2003 and mine was an Aerio, right hand drive. It was amazing the corners they cut because the regs down there are so lax. Never appreciated the anti-glare coating on american market windshields until I tried driving those windy Bajan roads at night in that Aerio. It was funny cause the little car was a major POS but by island standards it was one of the better rides.
      • 2 Years Ago
      [blocked]
      AE86
      • 2 Years Ago
      The video with the sled dogs.. Tht car actually looks not too bad for a good price that would be a great buy. The video were corny but cool to watch none the less.. I love watching dated videos.
      Avinash Machado
      • 2 Years Ago
      Goodbye Suzuki.Hope you will return someday.
      Jason Krumvieda
      • 2 Years Ago
      What I think is great is Autoblog running a political non-car-related story and then stacking 12 stories on top of it to get it off of the home page.
      usa1
      • 2 Years Ago
      95% of the people won't notice they are gone. Same could be said of Mitsubishi.
      Jesus!
      • 2 Years Ago
      Huh never knew Suzuki used Christian music in any of their videos. Nice. The Kizashi commercial was funny too. Unfortunately for Suzuki the Kizashi is a horrible name and I imagine the name hindered some sales. And the car only looks good because it borrows from other good looking cars. Anyways sad to hear someone fail and jobs lost but thats about the norm these days. Prayers for all affected. Goodbye Suzuki...cars anyway.
      Mercer
      • 2 Years Ago
      It's a remarkable journey that leaves virtually no good memories behind. Saab has its turbo, Pontiac has Firebird and G8, and even Oldsmobile has Cutlass and 88.
        Jesus!
        • 2 Years Ago
        @Mercer
        If GM would have built a Firebird clone to the Camaro, Pontiac would still be around today. The G8? No one is going to remember it. It was a bland car. No curves and style like a Firebird. I really feel GM may bring back Pontiac one day. There is still a market for a range of sporty vehicles. They just need to be built well this time around. Its crazy to think that a company that used to sell what, 200k-300k Grand Ams alone a year is gone!
        mikecalabrese
        • 2 Years Ago
        @Mercer
        I disagree. The Suzuki Swift/Geo Metro was the last pure gasoline engine based car to get 50 MPG. That is note worthy and a very good memory.
      GR
      • 2 Years Ago
      What the hell was that last video? Giant Suzuki? That's an oxymoron. What's actually best are not the videos posted in the article, but all the Suzuki related video suggestions that show up after the old ads. Watching some of those homemade videos really shows how capable these cars were and how underrated they were. I had a 1998 Suzuki Sidekick that I offroaded a lot. It never left me stranded despite all I threw at it. Great car, fun memories.
      v6sonoma
      • 2 Years Ago
      A lot of terrible ads. The later ones were good. The later product was better too, but I think the bad press over rollovers damaged the brand to much and they never could recover.
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