It will take $24,950, which includes $750 destination, to put a 2013 Buick Encore in your driveway. The CUV with the polarizing looks and tiny footprint will come with some of the best fuel economy in its segment and plenty of standard features even on its base trim, including features like a full-color, seven-inch screen, a rearview camera, active noise cancellation and 18-inch wheels.

Above that, the Encore trims are denoted by packages, each higher tier including the features from the package below. The Convenience Group takes you up to $25,760 for features like remote start and dual-zone climate control, the Leather Group makes a larger step to $27,460 for more power options, heated front seats and steering wheel and leather-trimmed upholstery, and the top-level Premium Group is $28,940, which includes items like park assist, Forward Collision Alert with Lane Departure Warning and a Bose premium audio system. There are a few standalone options ranging from the $595 Bose stereo to the $995 18-inch chrome wheels, and any trim level can be had with all-wheel drive for an extra $1,500.

Buick has previously compared the Encore to what you'd get in the BMW X1 and Audi Q3. Buick's price beats the X1, which starts at $31,545, and you can't get the Q3 here, at least not yet. Of course, we'd also counter that a model like the X1 is a fair bit larger and based on a performance-minded rear-wheel drive chassis, not a FWD architecture derived from the Chevrolet Sonic (good as it might be). There's also the small matter of the BMW having a 240-horsepower turbocharged 2.0-liter four, while the Buick comes with a 1.4-liter turbo with one hundred fewer horses in its corral. But we digress.

Of course, we'll know more about detailed pricing when the configurator goes up, and we'll know more about those comparisons when we can get behind the wheel. In the meantime, there's a press release below.
Show full PR text
2013 Buick Encore Priced at $24,950
New luxury small crossover blends safety, versatility and efficiency

uxury crossover will arrive at dealers in the first quarter of 2013 with a suggested retail price of $24,950, including a $750 destination charge. Standard features include QuietTuning with Bose Active Noise Cancellation, 18-inch wheels, a rearview camera and a seven-inch, high-resolution, full-color display radio with IntelliLink connectivity.

Four trim levels will be available, including a base model with all of the features listed above. An Encore with the Convenience Group adds dual-zone climate control, a 120-volt outlet, an auto-dimming rearview mirror, remote start and fog lights for $25,760.

An Encore with the Leather Group costs $27,460 and includes all of the above features plus leather-trimmed upholstery, heated front seats, a heated steering wheel, a power passenger seat and driver's seat memory functions.

Encore's Premium Group includes all content from the Leather and Convenience Packages, along with front and rear park assist, Forward Collision Alert with Lane Departure Warning, a seven-speaker Bose premium audio system with a subwoofer, rain-sensing windshield wipers, a cargo net and area cargo mat. The top of the line model costs $28,940.

With Encore's optional Forward Collision Alert, the vehicle gives audible and visual warnings when a collision may be imminent at speeds above 25 mph. Lane Departure Warning alerts drivers when they may have crossed a detected lane marker without using a turn indicator when driving at speeds over 35 mph. This feature can be deactivated with the push of a button.

All-wheel drive is available on all Encore models for $1,500. Standalone options available for Convenience, Leather or Premium Encore models include navigation ($795), 18-inch chrome-clad wheels ($995), a sunroof ($800) and a Bose premium audio system ($595, but standard on Premium Package).

"Encore opens the Buick brand to new groups of customers with a compelling blend of luxury, utility and efficiency," said Tony DiSalle, vice president of Buick Marketing. "Its versatile shape, agile size and available all-wheel drive invite owners to live active lifestyles while enjoying Buick's signature style, comfort and refinement."

Encore will be the most fuel-efficient crossover produced by a domestic automaker, with an EPA-estimated 25 mpg city and 33 mpg highway for front-drive models.

Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn more about Buick cars and crossovers at, on Twitter @buick or at


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    • 1 Second Ago
      • 2 Years Ago
      So this is what you guys in the US got instead of the new Volvo XC40 ? ... Sorry bout dat
      • 2 Years Ago
      I feel like I need to mouse over one of the ends and pull it so it's longer...
      • 2 Years Ago
      I am wondering what it looks like when it is braking.
      • 2 Years Ago
      While I'm a bit of a GM fan, this thing has disappointed me on all fronts. I was hoping for a somewhat upscale, taller Sonic. Instead this thing is significantly overpriced and under-delivers on fuel economy. For the fuel economy and price, it ought to at least be packing over 200 hp. How is the Cruze based Verano priced in the low 20s while the Sonic based Encore is in the mid to high 20s?
      • 2 Years Ago
      Lets call it what it is, a stubby out of proportion hatchback. Oh wait, it's a "cuv", way better...
      • 2 Years Ago
      $25k for 140hp mini-CUV seems a bit pricey. It might be more interesting with a larger more powerful engine. With that said, this is obviously a niche market. Curious to know what the sales projections are.
        • 2 Years Ago
        I'm interested to see the demographic that it appeals to (the one that actually purchases it, not the one GM predicts will buy it) along with sales numbers and projections.
          • 2 Years Ago
          I predict middle-aged to older women will be the primary demographic.
      • 2 Years Ago
      sorry ill take a a3 if i want a small luxury car
      • 2 Years Ago
      Or at least came out with the GMC granite... That thing was awesome looking. a billion times better looking that a junky kia soul or scion xb
      • 2 Years Ago
      I know it's loaded (and every Buick should be) but once you make a CUV, you open yourself up to all sorts of comparisons. For the same price you can buy a Santa Fe - and have a lot more than 138hp.
      • 2 Years Ago
      Look at the rear wheel gap on that thing, it's like a 4X4, LOL!!!!
      • 2 Years Ago
      $28,940 ? Do people know that there is a 2nd hand car market ? Almost 30k you can get a wonderful 2nd hand car.
      Andre Neves
      • 2 Years Ago
      About as dumb of an idea as the Infiniti EX.
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