Honda ups 2012 forecast by more than 25% on bullish CR-V, Civic sales
This bullish estimate can directly be attributed to strong sales of the new CR-V and Civic, two models which account for almost half of all Honda's 732,165 units through July. In fact, the CR-V is on pace to "demolish" its 2007 sales record of 219,000 units. Compared to last year, CR-V sales are up 33.9 percent, and with five months left, Honda is well on its way of not only breaking this record but also beating out the CR-Vs closest rival – and last year's top-selling crossover – the Ford Escape. As for the Civic, despite its cold critical reception, it remains Honda's best-selling model as well as the best-selling car in its class. Things should get even better for Honda with the Accord coming out this year and an emergency-refresh Civic due out next year.
On the opposite end of the spectrum, the Honda Fit subcompact is down 26.4 percent for the year while the company's CR-Z and Insight hybrids have combined to sell just 7,194 units all year.
Overall, Honda's sales are up 18.5 through the first seven months of 2012.
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