Just about every car in the industry has a short list of natural rivals. The way we see it, the cars going head-to-head with the 2013 Ford Focus ST are the Mazdaspeed3, Subaru WRX and Volkswagen GTI. Consider: each of these models has a turbocharged four-cylinder engine and is offered in a five-door hatchback shape.

One car we wouldn't naturally think of as a competitor to the Focus ST, though, is the BMW M3. Ford, on the other hand, seems to think the two models can be stacked up against one another... well, enough at least to include BMW's V8-powered screamer in its latest web video for the ST.

Here are some stats: The Focus ST boasts 252 horsepower, 270 pound-feed of torque and costs $24,495. The BMW M3 pumps out 414 horses, 295 lb-ft and gouges the wallet to the tune of $62,295... not to mention the fact that it has two doors and a trunk instead of hatch. Not much in common, then.

Curious to see how Ford pitches the Focus ST against the BMW M3? Check out the video below.


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    • 1 Second Ago
  • 187 Comments
      AnalogJesse
      • 2 Years Ago
      Ford knows this is a bunk comparison. But they also know it will rile up the car blogs (see here). A Ford Focus ST is affordable, spacious, and economical. A BMW M3 is none of those things, even if it is a legendary car from one of the world's best brands. Nice ad, Ford.
      Sox05
      • 2 Years Ago
      The Focus ST boasts 252 horsepower, 270 pound-feed of torque. Pound-feed? EPIC FAIL Autoblog.
      capnsmeld
      • 2 Years Ago
      Why was the M3 in there? Why not a Lambo? Going to need a real track test instead of a commercial.
      usa1
      • 2 Years Ago
      Cool video.
      carguy1701
      • 2 Years Ago
      Sense. This comparison makes none.
        razorpit
        • 2 Years Ago
        @carguy1701
        Fool. You are. If you actually watch the video is makes all the sense in the world...
      carfan
      • 2 Years Ago
      you americans are dumber than my cat...this commercial NEVER intended to show the Ford competing with the BMW, NEVER! Dumb a$$ uneducated morons
        • 2 Years Ago
        @carfan
        [blocked]
        • 2 Years Ago
        @carfan
        [blocked]
        banstaman
        • 2 Years Ago
        @carfan
        Uneducated, huh? Yet your use of dollar symbols and poor grammar seem to point such accusations right back at yourself.
        supreme.pizza
        • 2 Years Ago
        @carfan
        You're blind, it clearly says VS BMW M3. Go get those eyes checked old man.
          fabian h
          • 2 Years Ago
          @supreme.pizza
          did you not see the video , how can, you with a screen name like supreme pizza you prob a fat ASS who couldn't even get close enough to your screen. to notice the true intent of the might M3 vs the ford ST.
          The Law
          • 2 Years Ago
          @supreme.pizza
          @fabian h Yes I've seen the video and sister today as well.
        XJ Yamaha
        • 2 Years Ago
        @carfan
        And your comment doesn't scream "Dumb a$$ uneducated moron"?
      breakfastburrito
      • 2 Years Ago
      Every single numptee with braces who gets one of these crapwagons from mommy, will be trying to race M3's now. idiots.
        k_m94
        • 2 Years Ago
        @breakfastburrito
        Why? The video clearly shows it losing to the BMW. Even though it starts in the wrong direction and is playing around. This video's for fun, ok?
        jonnybimmer
        • 2 Years Ago
        @breakfastburrito
        Right? Good thing other car commercials never show their cars doing dangerous and stupid things like drifting in the streets or doing burnouts, kids out there will just copy what they see on tv. There should be less wreckless racing and more sensible commercials, like the one with Kia's hamsters. At least then all they're copying is dance moves and a bad taste in clothes. /S
        Indubitably
        • 2 Years Ago
        @breakfastburrito
        The point of the video is that you can have fun for LESS you nincompoop!
      scott3
      • 2 Years Ago
      So Ford finally has an engine that has almost caught up to my 2008 260 HP Ecotec 2.0 Turbo? [290 HP 315 FT LBS and 5 year warranty with my $300 GM performance turbo upgrade] Wow!
        Andrew Jump
        • 2 Years Ago
        @scott3
        Except, if you have that engine, that means you're probably driving a Cobalt SS or an HHR SS. I don't think I need to take much time to point out the problem with that. Or, you could have a Solstice GXP or Sky Redline, in which case we're not even talking a similar class of car. Don't get me wrong, the 2.0T Ecotec was a hell of an engine, especially with the GMPP reflash tp push the number you're talking about. The problem is with the cars that currently surround that engine. I'd love to see it in a hotted up Cruze, only pushing a steady 300hp, to really push the sport compact market to up their game.
          Andrew Jump
          • 2 Years Ago
          @Andrew Jump
          I don't think it's an impossibility. Plenty of tuners go well past the 300HP mark. Heck, the Mazdaspeed3 is 263 stock with something like 287 torque. I think if manufactures really want to put the R&D into it then it's certainly possible. I don't disagree though, I'd rather see money spent on handling, and (most of all) weight reduction.
          Matt
          • 2 Years Ago
          @Andrew Jump
          My car pushes 310 (or 355 with 100 octante) to the front wheels and torque steer isn't a problem, it's the understeer that is bad. Granted, I don't drive in straight lines, I'm more of a autox/track day guy. Drag racing you'd probably see more torque steer trying to launching
          Legione13
          • 2 Years Ago
          @Andrew Jump
          You're talking about 300 hp in a FWD car, which is a beyond any torque-steer/wheelspin/wheel-hop wizardry, I think. The ST is pretty much at the upper limit, horsepower-wise, for what a small, FWD car should have. If I bought one of these, I wouldn't touch the engine. Instead, I'd throw money at making the contact patch as ample and grippy as possible. (But I might be biased here; I've had two WRXs and an STI.)
      Jonathan Ippolito
      • 2 Years Ago
      This is a great Comedy video . This is so hilarious . Great joke Ford thanks for the laugh .
      Jim Smith
      • 2 Years Ago
      Torque Steer blah is all I needed to hear. Not interested.
      empowah
      • 2 Years Ago
      We car nerds are taking this much too seriously. The video is meant to be fun and lighthearted. While we're at it, here's a review of a Focus RS being compared to a GT-R on a twisty mountain road: http://www.youtube.com/watch?v=ZZL8uPemi3k The point is that you don't need a lot of money to have fun out in the real world. The ST, if it's anything like its previous generations, will be a hoot to drive.
        Ron
        • 2 Years Ago
        @empowah
        Nothing wrong wheel drive is a hoot to drive... Dollar for dollar, there are a lot better options on the market.
          graphikzking
          • 2 Years Ago
          @Ron
          FWD "sports cars" are very easy to drive a 9/10ths - 10/10ths. Focus ST is $24,495 RWD takes much more practice, patience, experience and also the outlying variables can adversely affect it much more but it adds to the excitement and are faster with an experienced driver. I own both rwd and fwd cars. My "sporty" cars are all rwd. I enjoy rwd but on the road especially if you are pushing the limits it's very very easy to lose it. Hit gravel at 8/10ths and your most likely into a pole. On a fwd car you can usually just let off the gas and your fine. Dollar for dollar there are a lot of cars in the mid 20-24k budget and each one had difference advantages. RWD: Scion FRS - $24,925. 200hp / 2700lbs. Genesis Coupe - $25,125 (there are already incentives on it to bring it down below 24k) 274hp and 3362lbs. AWD: WRX - $26,345 (but considering it has awd might be a better balance) 265hp fwd: GTI - $24,790 Veloster Turbo- $22,725 Simply stating fwd = no fun is just not right and is quite ignorant to be honest. Are they as balanced/stable as rwd - NO but are they much more practical especially in the rain, snow etc if you only own 1 car. Lets be honest - most people that buy a 2nd car for "fun" aren't going to be buying a Focus. This is a great all around car that balances room, function(hatch), handling, performance, price. If you are buying a 2nd car for fun most likely your 1st car is a 5series or A6 or Infiniti and then your "fun" car is a Cayman, 911, GTR, Vette, Camaro, Mustang GT500 etc.
          John Cocktoastin
          • 2 Years Ago
          @Ron
          name one that's better for $24,000... dollar for dollar as you say.
          Ron
          • 2 Years Ago
          @Ron
          Exactly, fwd cars are for teenagers that don't know how, or adults that are incapable of learning to drive.
        sstowes
        • 2 Years Ago
        @empowah
        The ST IS a hoot to drive. We just took place in the Ride and Drive in Landover, MD a few weeks ago. We had a blast with the car. Much more planted than you'd think it'd be and the interior itself was really well put together. The clutch take up was a little light for my taste and the pedals weren't perfect for heel-toeing, but the car is a really great proposition.
      Chris Li
      • 2 Years Ago
      WRX vs ST maybe a good dog fight.. but WRX with a guy and ford ST with a chick, no ******* way.. WRX is 4wd for god's sake
        jonathan.tate
        • 2 Years Ago
        @Chris Li
        What's wrong with girl vs guy? Take your sexist **** somewhere else.
        Leather Bear
        • 2 Years Ago
        @Chris Li
        Kinda the attitude going around at Pikes Peak in 1985; then Michelle Mouton showed up: http://www.youtube.com/watch?v=EKKfzR7dX-c
        David Donovan
        • 2 Years Ago
        @Chris Li
        Ahhhhh......gotta love good old fashioned sexism! [/end_sarcasm]
        Chris
        • 2 Years Ago
        @Chris Li
        Some chicks can actually drive. I'm just sayin'... Danika Patrick comes to mind.
        AnalogJesse
        • 2 Years Ago
        @Chris Li
        It always makes me laugh when people are so insecure, that they come into unrelated car threads wagging their tiny dick around like it's something to brag about.
        SloopJohnB
        • 2 Years Ago
        @Chris Li
        The car with the chick in it has a 60 lb weight advantage...LOL.
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