Remember the dowdy original Mercedes-Benz A-Class? It's hard to believe that this sporty new five-door hatch evolved from that frumpy thing. But it has, and the new A-Class is officially rolling off the Daimler assembly line in Rastatt, Germany, as of now.

The A-Class will join its platform-mate B-Class and a forthcoming crossover model at Rastatt. While we've heard plenty of rumors about this crossover, we hope that Daimler's announcement today that it will be the next product sharing the Rastatt line should lead to some more official information about the new model allegedly dubbed "GLA." Daimler sunk some €1.2 billion (nearly $1.5 billion) into the plant to produce the trio of compact vehicles.

Mercedes-Benz says its already had 40,000 orders for the new A-Class since it went on sale in mid-June, with some 70,000 B-Class people movers sold since that model hit showrooms late last year.

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Start of production at the Mercedes-Benz Rastatt plant - Offensive in the Compact Segment: First New A-Class Rolls Off the Production Line

Rastatt, Jul 16, 2012
  • Dr Dieter Zetsche: "This start of production marks a further milestone in our Mercedes-Benz 2020 growth strategy."
  • Dr Wolfgang Bernhard: "Thanks to the joint architecture we can flexibly produce all models of our new compacts on the same production line at the respective site."
  • Daimler invests total of €1.2 billion in Rastatt plant
  • Compact SUV to be next model from Rastatt
Rastatt, Germany – In the light of the motto "the pulse of a new generation", the first new Mercedes-Benz A-Class rolled off the production line today at the Mercedes-Benz Rastatt plant. The A-Class is the company's second new compact model, following the start of production of the new B-Class at Rastatt in September 2011 and at the new Mercedes-Benz plant in Kecskemét, Hungary at the end of March 2012.

"This start of production marks a further milestone in our Mercedes-Benz 2020 growth strategy. The A-Class represents our offensive in the compact segment", said Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. "And there is more to come: The compact SUV will be the third model we will build here in Rastatt."

Dr Wolfgang Bernhard, Member of the Board of Management of Daimler AG responsible for Manufacturing & Procurement Mercedes-Benz Cars & Mercedes-Benz Vans: "We are on a roll in manufacturing as well: Hard on the heels of the new B-Class, we are now producing the totally new A-Class for our customers. Thanks to the joint architecture, we can flexibly produce all models of our new compacts on the same production line at the respective site."

Daimler is investing a total of around €1.2 billion in the Rastatt plant for the production of the new compact models. In a first wave of expansion, €600 million were used e.g. for the construction of a new bodyshell building and for tools, and a further €600 million will follow this and next year for a second wave of expansion. These new investments are slated for modifications of the assembly and corresponding equipment installations in the bodyshell production.

Another €400 million will be invested in the powertrain plants this and next year for production of components solely used in the new compact models. A total of 900 new permanent jobs have been created at Rastatt since 2010, 500 of them in 2012 alone. The plant is thus responding to the ongoing high demand, and continues to grow with the new generation of compact cars.

Since the start of sales in mid-June more than 40.000 customers have already ordered the new A-Class. More than 70.000 vehicles of the new B-Class were delivered to customers since its market launch in November 2011, "Demand for our premium compact cars is so strong that we are going to to introduce a third assembly shift in October 2012", said Peter Wesp, Head of the Mercedes-Benz Rastatt plant. "Our team in Rastatt is doing a fantastic job, and we are very proud of their achievements." The number of trainee positions has been increased to 70 per year.

About the new A-Class

The new Mercedes-Benz A-Class sets new standards in the compact segment: exceptionally emotive in its visual design, dynamic with engine power ratings ranging from 80 kW (109 hp) to 155 kW (211 hp), highly efficient with emissions from 98 g CO2/km and a best-in-class drag coefficient value of 0.27. The new A-Class underlines at the same time that safety is not a matter of price at Mercedes-Benz – among others, the radar-supported COLLISION PREVENTION ASSIST system comes as standard equipment. Prices in Germany start from €23,978.50 (incl. 19% VAT) for the A 180 BlueEFFICIENCY.
About the Mercedes-Benz plant in Rastatt

The Mercedes-Benz Rastatt plant was inaugurated in 1992. The first production model was the E-Class, made until 1996. Series production of the A-Class, which established the premium compact car segment, began in 1997. Unit sales of the A-Class reached 1.1 million until 2004, when the second generation was introduced.

The team at Rastatt has now made more than a million units of the successor generation. 2005 saw the arrival of another model, the B-Class, over 700,000 of which were supplied to customers all around the world over the following six years. The Rastatt plant is the company's centre of competence for Mercedes-Benz compact cars.

In September 2011 the new B-Class went into production at Rastatt as the first of the new compact car models. The new generation of compact cars comprises the A-Class, the B-Class and a further three sporty and emotive vehicles, including a coupé and an SUV. These five new compact models are built in a production network of the Mercedes-Benz plants in Rastatt and Kecskemét, Hungary, which opened at the end of March 2012. The Rastatt plant will produce three of the five models: the new A-Class, the B-Class as well as the compact SUV.

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    • 1 Second Ago
      joe shmoe
      • 3 Years Ago
      that red one looks sharp
      Connor Murphy
      • 3 Years Ago
      Who wants a mustache ride?
      • 3 Years Ago
      You're bringing it here... right MB? If so, I'm already in line and I want European Delivery program so I can visit Stuttgart again!
      • 3 Years Ago
      The headlights look like Volvo's recent designs, as does the non-sport mustache bumper. It'll probably sell better than anything Volvo offers despite its lack of originality
      • 3 Years Ago
      I like this car. I would like the twin-turbo 2.0L engine even better . . . the one that puts out almost 400bhp. Bring it to the States and I'll sell my well loved GTI.
      • 3 Years Ago
      When are they launching in South Africa?
      David J. Bernstein
      • 3 Years Ago
      I'm moving to Europe if this keeps continuing. Why does our car market SUCK so much? Seriously there are so many cool cars the whole world gets and us enthusiasts in America can only dream about them. Maybe if we started opening our eyes and stopped being so narrow minded we'd realize that we don't need gas guzzling V6s and V8s in our SUVs but can make do with a nice torquey diesel engine in any car for example or that small premium cars are nice and cool. The brainwashed masses in our nation prevent foreign automakers from bringing over the good stuff - because it just won't sell. Sad. I really like this new A class and I am angered that we won't be getting it. Would have been a cool car to have here...
        • 3 Years Ago
        @David J. Bernstein
        AP, when it comes to cars, the USA is the largest closed shop on earth. Once you get out of the bubble you're living in and see the world for yourself, you'll soon realise the truth of the matter.
      • 3 Years Ago
      "Remember the dowdy original Mercedes-Benz A-Class?" - AB The original A-Class wasn't dowdy by any stretch of the imagination. It had a unique design - unlike this third-generation car which apes the outgoing Kia Rio - and it was extraordinarily innovative. The triangular engine designed to wedge between the two floors in a front-end collision, and the fact that it had more front legroom than an E-Class at the time.