Apple expects nine different carmakers to begin including a "Siri button" on their steering wheels within the next 12 months, the company announced this week.
Of course, the news came as a surprise to some of the carmakers, according to Business Insider.

After Apple announced plans to further integrate it's Siri voice recognition software to a button on the steering wheel, some carmakers said they were unaware of those plans.

Audi told Fast Company, which contacted all nine carmakers mentioned by Apple, that it was not sure if the project could be completed in a year. A Chrysler spokesman said the company did not have any plans to announce anything. Toyota was equally as vague: "(T)here are no particular applications planned at this time."

Building a Siri button certainly makes sense and, no doubt, will happen in the coming years. It's also smart business. Instead of an automaker spending money developing voice recognition software, let Apple do it and integrate that system into a vehicle. Already, carmakers have moved to integrate smartphones into cars, putting apps on phones onto center console screens and finding ways to piggyback services from a phone into the car. USB ports on a car are simply expected nowadays.

There might even be plans to create a "Siri button" that allows a driver to control his phone by voice without ever taking his hands off the steering wheel. But before that happens, someone at Apple might want to tell the automakers.

UPDATE: According to our sources, Apple did have deals in place with each automaker that the tech company mentioned in its keynote. The confusion arose from PR teams with certain automakers not being adequately prepped before the announcement was made.


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    • 1 Second Ago
  • 74 Comments
      avideditthis
      • 2 Years Ago
      This article doesn't make any sense. It is not a "siri button" they spoke of, it's just integration into the existing bluetooth system to access the siri function--which is already available in many cars. This article sucks.
        A_Guy
        • 2 Years Ago
        @avideditthis
        This makes me wonder if it's more on Apple's behalf to make this work. Siri works with my hands-free bluetooth system in the car but only if I access from the phone. Pressing the call button on the steering wheel only activates the in-car voice command system, which frankly sucks. You have to program everything in by saying names while Siri is able to just understand whatever you say.
      jcar302
      • 2 Years Ago
      Let's hope that automakers have the sense to make the "button" generic, not siri.
        Matt Wilson
        • 2 Years Ago
        @jcar302
        Unfortunately, it's probably going to be a straight Siri button. Apple is notorious for charging people extreme licensing fees to make a system that interfaces with Apple products.
      Hilg
      • 2 Years Ago
      Does no one do any research before posting stories any more? Apple doesn't want a Siri button in the cars. They are making it so the "Talk" button that most cars already have interfaces with Siri when connected. This is a complete non-issue from a story perspective, and a very minimal issue from an auto maker perspective.... ----- "Eyes Free Apple is working with car manufacturers to integrate Siri into select voice control systems. Through the voice command button on your steering wheel, you’ll be able to ask Siri questions without taking your eyes off the road. To minimize distractions even more, your iOS device’s screen won’t light up. With the Eyes Free feature, ask Siri to call people, select and play music, hear and compose text messages, use Maps and get directions, read your notifications, find calendar information, add reminders, and more. It’s just another way Siri helps you get things done, even when you’re behind the wheel." http://www.apple.com/ios/ios6/siri/
      RichEagle87
      • 2 Years Ago
      There is a better explanation. Most likely, the automakers are going to make an API for any cell phone OS to access the "talk" button on the steering wheel of the cars. This would allow Apple, Google, Microsoft, etc. to build the API into their OS.
      The Wasp
      • 2 Years Ago
      Why don't they just have optional Apple decals that the dealer can install on your new car? Or a Siri sticker you can put on top of the already existing Bluetooth call button.
      Seph
      • 2 Years Ago
      Maybe they were referring to Geely Automoblie company... I'm sure they could do it quickly.. I mean, for sure they can bypass quality testing..
      floppypawltd
      • 2 Years Ago
      Did it ever occur to Apple that thier are millions who do not want thier crap products in thier homes or cars? I for one would rip the damn thing out a shove up the ass of Steve Jobs corpse.
        billy bob
        • 2 Years Ago
        @floppypawltd
        Before you do that, run along home and tell your Mommy what you are planning. And while you're at it, tell your third grade teacher to retire because she never taught you how to spell.
      TrueDat
      • 2 Years Ago
      uhhh, i'm not surprised? seeing that most of these automakers are bound to secrecy about things like this. all automakers have timelines about when they will release new details about upcoming products. that's why we don't know everything about the Enzo successor, because they can't talk about it yet..
      gork
      • 2 Years Ago
      I'd rather have a self-driving car.
      MJC
      • 2 Years Ago
      I can't believe no one has said this yet. Apple has incredibly strict non-disclosure agreements. The automakers spokespeople are likely unable to talk about their involvement at this point, so don't assume they have not spoken with Apple just because they say so.
      Mark A Golden
      • 2 Years Ago
      its not smart business, because everyone doesn't have a iPhone. what would be smart is to make a button that universal and will work for all phones with voice command.......especially since android is the smartphone os leader....but the button is a good idea but a good idea done wrong is a bad idea.
      rlog100
      • 2 Years Ago
      What a button looks like and where it goes is serious business in the auto industry. Siriously.
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