2012 Chrysler 300C concept for ChinaChrysler has announced that in honor of the brand's return to the Chinese market, it's bringing two design concept to the Beijing Motor Show later this month. The first is a sharp-looking 300C with an all-black exterior, a set of very large wheels and a two-toned interior with light-colored leather seating surfaces. The seatbacks are embossed with some sort of symbol, what looks to be gusts of wind. Chrysler says this special 300C was "created specifically with Chinese elements in mind," but we'll have to wait a couple weeks to find out exactly what that means.

The 300C, however, is a wallflower compared to this Jeep Wrangler design concept that unabashedly wears its Chinese pride like a flag draped around its shoulders. Said to be inspired by the Year of the Dragon, the black Wrangler features dragon decals on its sheetmetal, some small and some very large, as well as a very ornate image of a dragon on the underside of the hood. The all-black exterior is set of with gold accents on the black wheels, as well as gold trim around the headlights and trademark seven-slat grille. Lastly, the lighting has been upgraded with a set of high-tech LEDs set within the Wrangler's traditional round headlamps. It may be strange to see all that Chinese iconography on something so American as a Jeep Wrangler, but it's no more stranger than an American flag-wearing edition of the Italian Fiat 500.
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Chrysler Group Set to Premiere Two Design Concepts at the 2012 Beijing International Automotive Exhibition

April 6, 2012 , Auburn Hills, Mich. - Chrysler brand announces its return to the China market at the 2012 Beijing International Automotive Exhibition on April 23, 2012. To commemorate this important occasion, Chrysler will unveil a Chrysler 300C design concept created specifically with Chinese elements in mind.

Also tailored for the China market, a Jeep® Wrangler design concept – inspired by the Year of the Dragon – will showcase the opportunity for special editions that might be available for Chinese customers in the near future.


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    • 1 Second Ago
  • 31 Comments
      Young Kim
      • 2 Years Ago
      i guess someone thinks that there are people in china who love dragon decals on their cars as much as americans love firebird decals.
      • 2 Years Ago
      [blocked]
      XJ Yamaha
      • 2 Years Ago
      They release more and more paint schemed models...
      Making11s
      • 2 Years Ago
      "How do we make this more appealing to the Chinese market?" "Well, this takeout menu has a dragon on it. Let's try that."
      Hazdaz
      • 2 Years Ago
      wow that's tacky. I bet the target demographic will love it.
      Jake
      • 2 Years Ago
      If they want it to be Chinese-influenced, they should make it look very similar to a Jeep, but not exactly and call it a "Jeap Wrengler"
      AP1_S2K
      • 2 Years Ago
      When they do the Mexican version, are they doing to put a burro on the hood wearing a sombrero.
      Al Terego
      • 2 Years Ago
      LOL, this more of a caricaturization of Chinese culture more than anything. I have a feeling the Chinese will view this and think, "This is what they think us? Dragons and stuff?? Please...". Well done, Jeep.
      jinsei888
      • 2 Years Ago
      Dragon stickers on a car does not an Asian influenced car make.
      Basil Exposition
      • 2 Years Ago
      Jeep puts out a lot of so-so special editions, but this Wrangler is totally badass.
      Snark
      • 2 Years Ago
      That's actually borderline offensive - both to Chinese and Americans.
      miketim1
      • 2 Years Ago
      I dig both of them
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