This year marks the 100th anniversary of the GMC brand – something that first appeared at the 1912 New York Auto Show with models like a five-ton dumptruck. It will be the smaller passenger vehicles that do the celebrating, though, with Heritage editions of the Yukon, Yukon XL and Sierra 1500 Crew Cab being unveiled next week.

The special edition tweaks are purely cosmetic, with exterior hues on offer such as Heritage Blue (pictured), White Diamond and Onyx Black paired with interiors in Ebony or Light Tan. Embroidered floor mats and headrests will let everyone know your truck or SUV is extra special, along with items like chrome door handles, larger wheels, a power liftgate and original GMC logo script depending on which model you choose.

Adding the Heritage packages adds anywhere from $1,820 to $2,645 to the price, and that's before you've paid for the premium paints. Scroll down for more info on the models, and we'll have more on them live from the New York show floor.
Show full PR text
2012 GMC Yukon and Sierra Heritage Editions Debut
Special models commemorate 100 years of the GMC name


2012-03-30, NEW YORK – It is no coincidence that the 2012 GMC Yukon, Yukon XL and Sierra Heritage Editions will debut at the New York Auto Show. A century ago, the GMC name first appeared on the front of a truck at this very same event.

Commemorative exterior badges on the doors of these special models feature the original GMC logo design that debuted on the 1912 range of models, which included gas- and electric-powered trucks designed for the most demanding among early drivers. The script is surrounded by the words "Heritage Edition."

2012 Heritage Editions will be offered on Sierra 1500 Crew Cab, Yukon and Yukon XL models in SLT trim. Three colors will be available – a new, exclusive Heritage Blue ($195), White Diamond ($995) or Onyx Black (no additional cost). Interior colors for the Yukon are Ebony and Light Tan.

Each Heritage Edition model offers its own differentiating content. The Sierra Heritage Edition full-size pickup includes:
- Unique "Heritage Edition" exterior badges
- Embroidered front floor mats
- Embroidered front headrests
- Chrome door handles, mirror caps and door moldings
- 20-inch chrome-clad aluminum wheels
- Convenience package with rear park assist, adjustable pedals, Universal Home Remote, EZ-Lift locking tailgate and rear wheelhouse liners
- Rear-vision camera

The Yukon and Yukon XL full-size SUVs are equipped with:
- Unique "Heritage Edition" exterior badges
- Embroidered front floor mats
- Embroidered front headrests
- SLT-2 Equipment Package with 10-way leather memory seats, headed second-row seats with power release, power-operated liftgate and heated side mirrors
- Additional content – including 20-inch wheels – is optional

For Sierra, the Heritage Edition package adds $2,645. The Yukon and Yukon XL package adds $1,970 to the suggested retail price, or $1,820 for the Yukon XL ¾-ton model. The charges for premium paint colors listed above are in addition to the package prices.

"The GMC brand always looks forward, but this day provides an opportunity to celebrate 100 years of the proud GMC name," said Tony DiSalle, U.S. vice president of GMC Marketing. "Sierra and Yukon are two of our longest-running and most-respected nameplates, so it makes sense to use them to represent our heritage."

GMC was formed in 1912 when the Rapid Motor Vehicle Company merged with two others – Reliance and Randolph – to become the brand known today for trucks, crossovers and SUVs. GMC is the second largest of the four General Motors brands. If it were a stand-alone manufacturer, it would be the 10th-largest automaker in the United States in terms of total vehicle sales in 2011.

GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC is the only manufacturer to offer three full-size hybrid trucks with the Yukon, Yukon Denali SUVs and the Sierra pickup. The new Sierra Heavy Duty pickups are the most capable and powerful trucks in the market. Details on all GMC models are available at www.gmc.com, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 22 Comments
      Avinash Machado
      • 3 Years Ago
      The all new Full size trucks and SUV's from GM are just round the corner.
      Charles Milsaps
      • 3 Years Ago
      Relax, the new models will be here and soon. Nothing wrong with rolling out a limited edition model to celebrate their 100th anniversary.
      Jesus!
      • 3 Years Ago
      All this means is the new one is right around the corner.
      SooooRight
      • 3 Years Ago
      Typical GM, take a tired, old worn out piece of garbage and put some glittery stuff on it and all the rednecks buy it up.
        WillieD
        • 3 Years Ago
        @SooooRight
        These are expensive vehicles and I don't see many rednecks driving them.
        • 3 Years Ago
        @SooooRight
        [blocked]
      Bill
      • 3 Years Ago
      Gm still makes this heap?
      Paul P.
      • 3 Years Ago
      .....and no one really cared. How about releasing the updated model instead?
      Benny90
      • 3 Years Ago
      I've always been a sucker for blue and I must say that is one BEAUTIFUL color!
      Dwight Bynum Jr.
      • 3 Years Ago
      I'm surprised Ford isn't jumping to sue GM since they had an F-150 Heritage Edition back in 2004. And I'm sure you're thinking "You're crazy! Thet have nothing in common!" I ask that you keep in mind this is the same company that sued Ferrari for using the name, F150... of their FORMULA ONE RACE CAR! It's actually a good thing though. When special editions start coming out the woodwork, it usually signifies the end of a vehicle's life cycle. They should just call them the "Help us empty the parts bin" editions and call it a day. :)
        WillieD
        • 3 Years Ago
        @Dwight Bynum Jr.
        The F-150 deal is an issue of copyright laws...Ford really didn't have a choice other than to go after Ferrari unless they just want everyone to use their names.
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
      car-a-holic
      • 3 Years Ago
      These are getting long on the tooth- minus mid cycle refreshes too
      Jake
      • 3 Years Ago
      Well I, for one, can't wait to see one of these swerving all over the road while being 'driven' by a horribly inattentive mom updating her facebook status on her phone.
    • Load More Comments