BMW reports record profit margin, but Audi's is better
Both figures were calculated using the earnings before interest and tax method (EBIT).
Audi and BMW have had a blossoming rivalry since Audi began directly targeting BMW, both in the development of its products and in its advertising. The two ultra-competitive German luxury brands most famously clashed in a series of billboard ads in Southern California.
Analysts had forecast an 11.9-percent profit margin for BMW, according to AN. Despite this "mild disappointment," as one analyst called it, BMW still led Audi and Mercedes-Benz as the top-selling luxury brand in 2011.
The company expects to set another annual sales record this year, besting the 1.67 million units it moved in 2011, thanks largely to it's new-for-2012 F30 3-Series.
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