Because the Super Bowl isn't enough of a spectacle already, there will be 20 Chevrolet vehicles and a heap of other prizes up for grabs during the big game. General Motors has revealed the Chevy Game Time app, which, once downloaded, presents trivia questions and polls about what's happening during the broadcast. Get the right answer or the most common answer, and you're put in a drawing for one of those numerous gifts.

There are also instant-win opportunities so you don't have to wait until next month to be a winner. As to those 20 cars, each user that downloads the app gets a unique "license plate" and if your plate matches a plate on one of the Chevys shown during the game, you'll win a car.

Follow the jump for the video and press release, and get to downloading on Sunday, January 22 if you like swag with your Super Bowl.




Show full PR text
Play to Win with Interactive Chevy App for Super Bowl XLVI
20 Chevrolets, thousands of other prizes available through Chevy Game Time app


DETROIT (2012-01-19) – Chevrolet today announced a first-of-its-kind app which will allow viewers of Super Bowl XLVI to play trivia, interact with each other via Twitter, participate in polls and possibly win one of 20 Chevrolets or thousands of other prizes.

The Chevy Game Time app will be available in the Android Market, the App Store and at chevy.com/gametime by kick off of the NFL's NFC Championship game Sunday, Jan. 22.

As participants watch the Super Bowl, they can play along to win prizes from Chevrolet, Bridgestone, Motorola, the NFL and NFLShop.com, Papa John's Pizza and Sirius XM Radio.

"This is the first time any company has attempted such a large-scale app, which will enhance the game watching experience and help them engage in the online conversation about the Super Bowl," said Joel Ewanick, global chief marketing officer, General Motors.

"The way people watch TV has changed with smart phones and tablets helping viewers interact while in front of the screen," Ewanick said. "This app takes that interactivity to a whole new level on one of the biggest days for television viewing."

Chances to win begin as soon as the player downloads the Chevy Game Time app with instant win opportunities. In addition, players will also receive a unique license plate number. If their plate appears during a Chevrolet advertisement during the game or online, they win a vehicle.

While watching the Super Bowl, players can answer trivia questions or polls relating to the football game, teams, commercials and other related events. By selecting the correct or most common answer, they will be entered into drawings to win one of thousands of prizes.

The Chevy Game Time app is one activity among Super Bowl-related initiatives at Chevrolet. These include advertiser exclusivity for the NBCSports.com game day live stream coverage for desktop and tablet computers; partnering with Twitter and the NFL on Twitter's 'Road to the #SuperBowl' and NFL Huddle site and a range of engagement tactics and fan activations on Chevrolet's own social channels.

"With these initiatives, the traditional ads on the Super Bowl broadcast and additional initiatives we will announce soon, we expect more than 1.5 billion impressions of our message on game day and beyond," said Ewanick.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 12 Comments
      Randy
      • 3 Years Ago
      I'm a big Ford fan and I've got to admit this is a very cool idea. I'm downloading it! Hell, a free car is a free car! I don't care what make and model it is..... Well, not true, I wouldn't take an Aztek or a Windstar. LOL
      WillieD
      • 3 Years Ago
      Of course they don't have it on Windows Phone...oh well...maybe next time. Sounds like a cool idea.
      stclair5211
      • 3 Years Ago
      I'm so tired of big corporations and their giveaways. You will not win crap. Don't bother. I once bought 3 pepsis a day for a month. On the bottle. 1 in 3 is a winner. I won nothing!!! Of subway and their stupid free cookie. Or McDonalds and their saving stupid game pieces. FO. And yes I understand statistics. Point is you will waste your time and not win anything! But thanks for playing.
        WillieD
        • 3 Years Ago
        @stclair5211
        Yeah, but you don't have to pay for this...so who cares? You have nothing to lose.
      theharpyeagle
      • 3 Years Ago
      Is this open to residents outside of the US too?
      kcobraviper78
      • 3 Years Ago
      Mark Viper78 Chevy rocks What an awsome idea. Drive me all night long. Go patriots.
      Wayne
      • 3 Years Ago
      Gotta love those Pats. They need new superbowl rings.
      • 3 Years Ago
      [blocked]