This isn't good. Not at all. Automotive News reports that Porsche CEO Matthias Mueller has cooled on the idea of a sub-Boxster Porsche model. Mueller reportedly told German publication Wirtschaftswoche that a vehicle priced under the Boxster could dilute the brand's image, adding that Porsche may need to "wait until the next generation of customers before the idea of a small roadster will work."
We've been hearing about a roadster that slots under the Boxster for years, and in February, Mueller told AN that such a vehicle could arrive as soon as 2014.
We'd be lying if we said we weren't disappointed by this development, as any new mid-engine Porsche sounds like a great idea to us. Porsche is, after all, still looking to launch the sub-Cayenne Cajun SUV next year. The Cajun should cost less than the base Boxster (the Cayenne is currently the lowest-priced Porsche), making it the lowest-priced vehicle in the lineup. We're just not sure why an entry-level mid-engine roadster would be a worse idea than a second Porsche SUV.