This isn't good. Not at all. Automotive News reports that Porsche CEO Matthias Mueller has cooled on the idea of a sub-Boxster Porsche model. Mueller reportedly told German publication Wirtschaftswoche that a vehicle priced under the Boxster could dilute the brand's image, adding that Porsche may need to "wait until the next generation of customers before the idea of a small roadster will work."

We've been hearing about a roadster that slots under the Boxster for years, and in February, Mueller told AN that such a vehicle could arrive as soon as 2014.

We'd be lying if we said we weren't disappointed by this development, as any new mid-engine Porsche sounds like a great idea to us. Porsche is, after all, still looking to launch the sub-Cayenne Cajun SUV next year. The Cajun should cost less than the base Boxster (the Cayenne is currently the lowest-priced Porsche), making it the lowest-priced vehicle in the lineup. We're just not sure why an entry-level mid-engine roadster would be a worse idea than a second Porsche SUV.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 58 Comments
      xspeedy
      • 3 Years Ago
      So let me get this straight. A *** small sports car *** will dilute the brand of a sports car company that started out making small sports cars? Not an SUV or a huge luxury sedan, but a sports car is what is going to dilute the brand? Porsche should start work on a pickup truck then.
        teamplayers99
        • 3 Years Ago
        @xspeedy
        LOL Best comment award
        Justin Campanale
        • 3 Years Ago
        @xspeedy
        Unfortunateky, the poseur non enthusiast buyers would desert the brand if they go back to their roots. Sad. I know. It's a fact of life. Appliance buyers>>>>>>> enthusiasts.
      teamplayers99
      • 3 Years Ago
      "We're just not sure why an entry-level mid-engine roadster would be a worse idea than a second Porsche SUV." I'll second that statement!
      methos1999
      • 3 Years Ago
      Maybe he's just trying to throw everyone off the scent...
      Soul Shinobi
      • 3 Years Ago
      Because an SUV doesn't dilute the brand image of a sports car maker? Bring back the 944!
      Mark Quinzi
      • 3 Years Ago
      QUOTE "We're just not sure why an entry-level mid-engine roadster would be a worse idea than a Cajun?" ANSWER- Porsche has been about sports cars for the last 60 years... and keeping a certain level of exclusivity is important for the mystique that surrounds a car that is priced beyond the normal limits of logic (call it the Law of Ferrari pricing). Porsche has been able to bend the laws of exotic pricing without effecting its core sports car business... by offering low priced support and tow vehicles (trucks) to get your race car to the track (yeah that's how we can explain it LOL).... without bursting the bubble that is a Porsche sports car.
      ferps
      • 3 Years Ago
      Originally, the whole point of the Boxster was to be an affordable Porsche, but it got too expensive. IMHO, they should just introduce a $40k entry level Boxster and Cayman with a 4 cylinder engine.
      Frisky_Dingo
      • 3 Years Ago
      A small, sporty, fun, lightweight roadster would dilute the brands image, but two SUVs and a huge luxury sedan don't??? What a joke. I'm losing more and more respect for this brand. And that's coming from a diehard Porsche nut.
      artandcolour2010
      • 3 Years Ago
      The fact that Porsche made its fame and fortune on small sportscars seems to have escaped their CEO. For decades, Porsches used what was basically a warmed over VW powerplant. The 356 used 4 cylinders exclusively. The 911 had a 4-cylinder 912 counterpart for years. The 924 was a bottom of the barrel entry level model using Audi-sourced parts. It was quite popular with buyers. I think this is the wrong move. It's just sad that Porsche's own CEO finds the Cayenne a more acceptable Porsche than a tiny perfectly balanced sportscar.
      TokyoRemix
      • 3 Years Ago
      I've got mixed feelings. I never liked the 924, but it did bring about the 944 and the 968. Still, something about this push for huge sales volume with a small sports car doesn't seem right. I'm a Porschephile purist. That said, I can accept the Cayenne and the Panamera because they aren't traditional Porsche territory. They're made because Porsche wants more sales. They're not FULLY Porsche. But a small sports car is PORSCHE. If they make it too cheap, I'd agree with Mueller -- that hurts the brand's image. Let's be clear, though -- I'd MUCH rather see a small roadster than a second SUV.
        • 3 Years Ago
        @TokyoRemix
        [blocked]
      Lachmund
      • 3 Years Ago
      as long as we still get the vw bluesport and audi r4/r5 i can live with that!
      Justin Campanale
      • 3 Years Ago
      Porsche really needs to fire the bean counters in charge. Their only purpose is to increase sales for the Porsche. They have no appreciation that the Porsche marque stands for. The fact that they even released the Cayenne and Panamera is living proof of this. The fact that Porsche is even considering itself an upscale brand shows how diluted they've become. Remember the old Porsches? They were about as feature laiden as a Tata. And they were much more affordable. Even hardcore Porsche models have become soft over time. The new 911 is a practically a touchscreen on wheels. The weight has ballooned over time. I traded in my '86 911 Carerra for a '95 964 Turbo in Nivember. Got the exciting chance to test a 911 4S in late December, and I was disappointed. The car felt a lot less connected to the road than either of my Porsches, and it didn't have the same "Porsche-ness as my car, ya know what I'm talking about. Porsche really needs to 1) drop the Cayenne and Panamera. Audi can take careof that market. 2) Bring the sub-Boxter as soon as possible. Small displacement flat six. 270 ish hp. Priced at $30k. 3) Bring down the prices for its cars. Boxster/Cayman should be $40 k. 911 should be $60k. 4) Cut out all the electronic nannies and bells and whistles. This should help to lose weight, as well as help out with number 3 5)BRING BACK AIR COOLING!!!!!!!!!
        ChrisTT
        • 3 Years Ago
        @Justin Campanale
        Post was cut off. Porsche still produces that kind of car though. They carry the GT and RS badges.
        Justin Campanale
        • 3 Years Ago
        @Justin Campanale
        I also wouldn't mind a Panamera / maybe A8 based 928 successor, with the V8 engines from both the Panamera and A8. Price starts where the current 911 starts, with the 4.2 V8 from the A8 with 370 hp, the same engine but boosted to 450 hp in the next trim, range topper can feature the Panamera Turbo's engine. 3800 pound curb weight.
        dmg
        • 3 Years Ago
        @Justin Campanale
        Just buy a BRZ or FR-s instead. Back to basics sports car on the cheap
      • 3 Years Ago
      [blocked]
        artandcolour2010
        • 3 Years Ago
        a small sub Boxster roadster would be a perfect electric vehicle. Instant torque, fewer heavy batteries needed, and with only 2 seats, the center spine can be used for that battery storage, the best for weight distribution and balance.
        mrpinto
        • 3 Years Ago
        obvious troll is obvious.
    • Load More Comments
    Advertisement

    From Our Partners

    2016 Porsche Cayenne
    MSRP: $58,300 - $95,500
    2015 Porsche Panamera
    MSRP: $78,100 - $200,500
    2015 Porsche Boxster
    MSRP: $51,400 - $73,500
    2015 Porsche Macan
    MSRP: $49,900 - $72,300
    2015 Porsche Cayman
    MSRP: $52,600 - $75,200