• CES
  • Jan 10, 2012
Audi has tripled the size of its booth here at CES, and contained within is a mockup of the next A3's interior. Well, half of it. But the functional display was designed to showcase the latest generation of Audi Connect, the automaker's reworked infotainment system that's set to debut on the 2013 Audi A3.

As we exclusively revealed to you last year, Audi is incorporating its touchpad technology (originally fitted to the A7 and A8) directly into its Multi Media Interface (MMI) control knob, negating the need to move one's hand to write individual letters for navigation, point-of-interest and web searches. As expected, the knob has grown in size, but the additional girth isn't a bad thing. Audi has also nixed the traditional buttons flanking the knob and instead replaced them with toggle switches to swap between navigation, telephone, radio and media. From a muscle-memory point-of-view, this should be a good thing.

The other major upgrade is under the dash, with the installation of Audi's first Multi-Media Extension (MMX) board. This new modular board incorporates an NVIDIA Tegra graphics processor that not only displays fantastic images and 3D animations on the ultra-thin seven-inch display, it can be swapped out as chipset technology evolves. Audi has also expanded its Google Earth integration to include Google Street View and a new iPhone cradle in the armrest boosts the phone's signal to keep the data flowing. We were also told that inductive charging could be included in the cradle, but that might be one system that's left on the cutting room floor. Get a sample of it all in our hands-on video after the jump.



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    • 1 Second Ago
  • 31 Comments
      c3vzn
      • 2 Years Ago
      Why is noone pointing out the fact that they basically just leaked the production A3 by the 3d graphic in MMI?
        Alex740
        • 2 Years Ago
        @c3vzn
        I think you are right, that's the new A3, given Audi's history of redesigns, the basic shape will be exactly the same with an updated front and rear end to match the rest of the lineup, basically exactly what they show in that image.
        Lachmund
        • 2 Years Ago
        @c3vzn
        exactly my thoughts :)
        Rick
        • 2 Years Ago
        @c3vzn
        Don't think the US is getting the 3 door hatch, we are getting the sedan, but good point. The hatch does look good as does the interior which should be the same on the sedan. I can't wait to see the sedan when it's released.
      KAG
      • 2 Years Ago
      The A3 looks good, hope we finally get a S model.
      bleexeo
      • 2 Years Ago
      The long neglected A3 finally gets updated. Who woulda thunk it.
      BRKF06
      • 2 Years Ago
      Yikes... that audi doesn't have any interior dials or buttons. Given the atrocious quality of our late model audi i can only imagine the expensive headaches sure to follow this car after its limited warranty coverage expires (12 months or 12k miles according to the audi dealer who claims anything broken after that point is normal wear and tear).
        Rick
        • 2 Years Ago
        @BRKF06
        6 year old CPO A4 here and it will stay in the family for a long time.
      Alex740
      • 2 Years Ago
      Pop up screens suck, why is Audi going back to this? They look like afterthoughts because they originally were added to models when automakers wanted to add Nav without completely redesigning their dashes. Even Volvo did away with these, just one more thing to break and they just looked tacked on. On the plus side though, I like the air vents :)
        ferps
        • 2 Years Ago
        @Alex740
        I think Audi is just trying to put the screen as high as possible on the dash so the driver doesn't have take his or her eyes off the road to see the map. Meanwhile, the MMI controls down by the gear lever so the driver doesn't have to reach too far to change any settings.
        Rick V
        • 2 Years Ago
        @Alex740
        I agree with you 100%. When I think pop-up screens I think early 90's when having a Nav screen on your dash made you a target for thieves. Now a days they should be integrated into the dash.
        RS4AWLEY
        • 2 Years Ago
        @Alex740
        It's manually operated (reliable) and very, very clean in design. If you don't want a screen in your face, tuck it away!
      Lachmund
      • 2 Years Ago
      again audi succeeds in being the benchmark in it's class. the new 1 series interior can't compete with that. i really like the reduced but classy styling. good job...can't wait for the whole car.
        Ak74
        • 2 Years Ago
        @Lachmund
        Fail. It's been done before http://www.navibiz.com.cn/e/Product&Tech/pt-74-01.html
          RS4AWLEY
          • 2 Years Ago
          @Ak74
          Yeah, Audi was the first to introduce the technology in the 2011 Audi A8! This is the revised version...
      vedi123
      • 2 Years Ago
      dayum, that´s a gorgeous interior!
      bmw_sucks
      • 2 Years Ago
      finally, a reason to consider this otherwise drab car.
        Fred Talmadge
        • 2 Years Ago
        @bmw_sucks
        Really you think a stupid infotainment is a reason to buy a car you don't like? Maybe if you thought about the performance more then like me you would think the A3 is a fine car.
      Dan
      • 2 Years Ago
      Now if only Audi could make their MMI knob turn right for down and left for up like the REST OF THE WORLD.
        RS4AWLEY
        • 2 Years Ago
        @Dan
        For me it makes sense the way Audi does it. If you own one, you'll get used it. Perhaps it has something to do with I have to invert my controls for gaming, too? Up is down and down is up makes more sense for me...? Look at the Audi MMI when moving the controller. they've got it right.
        Dayv
        • 2 Years Ago
        @Dan
        Mini does this too. It's very confusing.
      Joseph Augustine
      • 2 Years Ago
      I just want to see the RS3 with all these goodies in the United States.
        Lachmund
        • 2 Years Ago
        @Joseph Augustine
        this isn't the rs3's cockpit. this is the upcoming model...will be years until a new rs3 with all these goodies
      Jimmery
      • 2 Years Ago
      Very slick. I wonder when the new A3 will be out, on the new generation platform.
      Ak74
      • 2 Years Ago
      BMW had this concept like 3 years ago. http://www.navibiz.com.cn/e/Product&Tech/pt-74-01.html
        RS4AWLEY
        • 2 Years Ago
        @Ak74
        Audi was the first to create it and is already available in the A8 as of 2011 - this is simply a revision.
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