Honda hasn't been profitable in Europe since 2007, and would like to break the two-percent market-share barrier in the EU and Russia. To do that, it is looking at a rival to Nissan's Qashqai. Nissan's compact CUV alone outsold the entire Honda lineup in Europe in the first nine months of this year, and by no small margin: 153,079 to 105,918.

Those kinds of numbers have Honda justifiably envious of Nissan's little crossover, as apparently offering the CR-V in Europe hasn't generated the same sort of consumer response. Even so Honda's CEO, Takanobu Ito, will say nothing more than that "we are thinking about doing something like that" – a decision could still be a ways off, to say nothing of an actual production vehicle.

Nissan also has city cars like the Pixo and Micra spreading the gospel in the A-segment, and it's likely turning some of those drivers into Qashqai graduates. Likely with that in mind, the company head said they are also considering expanding the Jazz/Fit line, but a true A-segment fighter looks a long way off, with Ito saying, "maybe there will come a time when we will consider A-segment cars for Europe."


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  • 40 Comments
      creamwobbly
      • 3 Years Ago
      No mention of the discontinued HR-V? For shame. It was a Volvo-ish shaped compact high-riding Civic with cut-down 4WD/2WD and passive 4WS. Developed a cult following, with some mad Eastern Europeans taking them off road, too. They could have used the same platform and moved the 3-door to a hatchback rather than a short wagon; and either kept the 5-door as a wagon or move it to a hatchback, or drop it altogether. One of Honda's problems in the UK at least was keeping the "halo" top-of-line models barely distinguishable from the anemic mainstream. It's cool to be Q when you're BMW or Mercedes; but Honda needs to flaunt its performance line and be less conservative.
      wafflesnfalafel
      • 3 Years Ago
      Ditto - I'll bet whomever decided to spend a bunch of money to design a whole different vehicle for the US market (the Rogue) is kicking themselves now. That new, post 2010 refresh sure a good looking machine. It is certainly better looking than either the Rav4, Subie Forrester and the 'new' CRV. They need to do a little motor work to compete with Hyundai/Kia and Mazda's Skyactive but it sure seems the Qashqai would do better than the Rogue.
      nunomrlopes
      • 3 Years Ago
      I had a HR-V (1999-2010). A car before the time, the father of all the mini SUV. Nobody tells that.... Honda need to bring back that concept.
      Alex
      • 3 Years Ago
      Nissan's one model outsells Honda's entire lineup?? Dry.
      MAX
      • 3 Years Ago
      Sergio Marchionne loves the Qashqai. He has decided not to launch a new conventional hatchback like the present Bravo to compete with Volkswagen Golf, Europe's best-selling car. Instead, Fiat CEO Sergio Marchionne wants the Italian automaker to replace its failed Bravo compact hatchback with an all-new high-roof crossover inspired by the hot-selling Nissan Qashqai. Personally i like the looks of the KIA Sportage better.
      RobbieAG
      • 3 Years Ago
      I'm surprised that Honda only has a 2% market share in Europe and that they're losing money. Apparently it's very difficult to actually make money in Europe (GM and Ford lose money there too). I suppose Nissan's tie up with Renault gives them an edge there.
        x0
        • 3 Years Ago
        @RobbieAG
        Cause people perefers to buy bmw or vw the same or less price. They cant even compete with peugeot or alfas in France/Italy etc.
        pippo
        • 3 Years Ago
        @RobbieAG
        "Apparently it's very difficult to actually make money in Europe (GM and Ford lose money there too)" Yes, especially if your selling crap products.
      lne937s
      • 3 Years Ago
      I hope they bring the Qashqai to the US. It is on the same platform as the Rogue, Megane, and Sentra. However, it shares no body panels with any of them. The packaging is more efficient than what we get here in the US, with a larger interior and a smaller exterior. The Qashqai dominates the crossover segment in Europe, beating every competitor by a large margin. The Juke and Qashqai make up about half of Nissan's European sales and are a major reason Nissan became the largest Asian brand in Europe. The UK factory is already at max capacity, so you would have to add production capacity here. However, I think consolidation of models and bringing the very successful Qashqai to the US would make a lot of sense. http://www.newsroom.nissan-europe.com/EU/en-gb/Media/Media.aspx?mediaid=84442
        Georg
        • 3 Years Ago
        @lne937s
        The crossover segment is completely dominated by the VW Tiguan in Europe. Nissan is not the largest asian brand in Europe!!! Toyota and Hyundai/KIA are larger than Nissan officle numbers by the ACEA (Europen Automobile Manufactors Association) 01-10 2011 Nissan 390,894 Toyota 461,299 Hyundai/Kia 577,479
          lne937s
          • 3 Years Ago
          @Georg
          Read the press release. Volkswagen Tiguan claims to be the best selling SUV, which is how VW classifies it. The Qashqai outsells the Tiguan, but they claim different classes.
          Lachmund
          • 3 Years Ago
          @Georg
          the tiguan is an compact suv with actual off-road abilities. the qashqai is only a compact with a higher ride and styling. that's why it's called a crossover. there is about no competition in this field, that's why they are so successful.
      • 3 Years Ago
      [blocked]
      ajam
      • 3 Years Ago
      I had this car as a rental for 2 weeks in spain and france, I can honestly say it blew my CRV at home away. It fit 7-6 comfortably (5 adults 2 kids) in the Qashqai plus 2. It was fast, fun, good off road, quiet, cool full glass roof and so cheap on diesel I almost cried getting back to my car in the states. If Nissan offered this here instead of the crappy rogue they would make a killing. It was honestly the most utilitarian and versatile car I've seen since I bought my CRV. If I were Nissan I'd bring it here and kill the CRV and Kias.
      Harvey Levin
      • 3 Years Ago
      Maybe if Nissan would bring that to the US, I might look at their nameplate. What they offer here is junk.
        Chris Bangle
        • 3 Years Ago
        @Harvey Levin
        It's already on sale here. It's the Rogue, just with different sheetmetal.
        axiomatik
        • 3 Years Ago
        @Harvey Levin
        The Rogue looks kind of cheap on the outside, but I've driven it, and it's pretty good.
      jonnybimmer
      • 3 Years Ago
      Can they restyle the Juke after this? Please?
        lne937s
        • 3 Years Ago
        @jonnybimmer
        Juke and Qashqai were both designed in Nissan's UK design studio.
      Dr. Pepper
      • 3 Years Ago
      3 letters: HR-V. Ten years ago Honda was ahead of its time... then they lost it.
        • 3 Years Ago
        @Dr. Pepper
        [blocked]
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