• Nov 29, 2011
If you ask us, this 25 Hottest Products for 2011 list in Advertising Age isn't exactly packed with automotive excitement. But with Dove soap, Malt-O-Meal, and Goldfish crackers also claiming spots, perhaps we shouldn't be surprised that it's a Chevrolet Cruze, rather than a Camaro headlining the "America's Hottest Brands" issue.

Besides the Cruze, the venerable sister pub to Automotive News points out the Kia Soul and Jeep Wrangler, seemingly more for their marketing campaigns than anything else. Kia's hamster ads are legendary, while Jeep's marketing deal with the Call of Duty video game franchise has proven successful.

The Cruze, on the other hand, is an actual hit for General Motors – topping 200,000 sales through October, and ranking as the company's top-selling car. While that certainly makes the Cruze worthy of recognition, sales have begun to cool now that its newness is wearing off. While GM's marketers can give themselves a brief pat on the back for making the list, clearly they still have work to do if they want to land on the 2012 version of the Ad Age list.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 26 Comments
      DrEvil
      • 3 Years Ago
      My back-yard neighbor (house is directly behind mine) just bought his wife a dark blue Cruze, which is now parked next to his silver '09 Malibu. Now he's trying to get rid of the dead Camry that's been sitting in his driveway for 2+ years.
      Tommy
      • 3 Years Ago
      The Wrangler is popular because it was modernized, not Call of Duty lmao
      1spam4you
      • 3 Years Ago
      still waiting for a 3 door SS with 2.0 turbo (270 hp)
      Ed
      • 3 Years Ago
      I wish they made a Cruze hatch... oh how I wish they made a Cruze hatch.
        DaveM
        • 3 Years Ago
        @Ed
        Cruze hatch is already selling in Australia.. http://www.holden.com.au/vehicles/series-ii-cruze/exterior
        bman78
        • 3 Years Ago
        @Ed
        that is in development or so my chevy rep says
      RaymondC
      • 3 Years Ago
      Now, if we can just get GM to update the engines to direct injection, which will improve power and fuel efficiency. The 1.4-liter turbocharge I-4 with direct injection could mean over 150 bhp and possibly as much as 4-5% better fuel economy, both of which would be welcomed on the Cruze.
      • 3 Years Ago
      [blocked]
      Dan
      • 3 Years Ago
      Focus>>>>Cruze
        • 3 Years Ago
        @Dan
        [blocked]
          • 3 Years Ago
          [blocked]
      WillieD
      • 3 Years Ago
      "Kia's hamster ads are legendary" Legendarily bad. They have got to be some of the worst commercials I've ever seen, right after McDonald's.
      - v o c t u s -
      • 3 Years Ago
      Another countdown "news story" force fed from a primarily self promoting company press release, with the possibility of pure subjectivity or even payola being the prime inspiration for "findings". Nothing to see here. Move along.
      Jonathan Gilfry
      • 3 Years Ago
      Amareica's 25 Hottest Products for 2011 curious... where exactly is Amareica?
      Teleny411
      • 3 Years Ago
      I hate the ecotec family seems coarse to me. But the Cruze is a step in the right direction, not giggly like the 4 door Cobalt. I think this list shows that Americans like stylish vehicles!
        • 3 Years Ago
        @Teleny411
        [blocked]
      That Kid
      • 3 Years Ago
      It's nice to see that sensible, efficient cars like the Cruze and Soul are so sought after- give it a few more oil price shocks and vehicles like these will be likely to replace crossovers and minivans as the average family vehicle. And considering how few people actually use minivans/crossovers/ SUVs to their full potential, I can't see this as being a bad thing.
    • Load More Comments