General Motors has announced pricing for the upcoming 2012 Buick Verano, and the compact luxury sedan looks set to bang heads with the segment's best. Starting at $23,470 (which includes the $885 destination charge), the base model 2012 Verano is priced to undercut similar offerings from Japan. The Acura TSX, for example, starts out at $30,495, while the Lexus IS 250 will cost you $34,170.

Three trims will be offered on the 2012 Verano, with the top tier set to start at $26,850. All three versions will be powered by a 2.4-liter four-cylinder engine, which is rated at 180 horsepower and 171 pound-feet of torque. The standard features list is filled with items such as 18-inch forged alloy wheels, a seven-inch LED touchscreen in the center stack, the Buick IntelliLink system and a host of other products designed to make your commute an enjoyable experience.

Click past the jump for the full dish on the newest little Buick.
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2012 Buick Verano Starts at $23,470
New addition to portfolio expected to attract new customers to luxury brand


2011-09-06 - DETROIT – The all-new 2012 Buick Verano luxury sedan, which goes on sale later this year, will have a starting price of $23,470 including $885 in destination charges.

The Verano offers more passenger and cargo volume than the Acura TSX sedan or Lexus IS 250.

"Verano is a great new addition to Buick because it expands the brand's reach," said Tony DiSalle, U.S. vice president of Buick Marketing. "With Verano, we're inviting new customers into the Buick family, giving us the opportunity and privilege of building longtime Buick loyalty."

Verano is Buick's third all-new model in the past three years and the first in the compact segment, delivering the premium features and luxury characteristics that have helped make Buick one of the fastest-growing automotive brands in North America.

The car will be offered in three models, with the top model carrying a suggested retail price of $26,850, including destination charge. All models are powered by a fuel-efficient 2.4L four-cylinder engine mated to a six-speed automatic transmission that delivers 180 hp at 6,700 rpm with 171 lb.-ft. of torque at 4,900 rpm.

The Verano's exterior is distinguished by sleek lines, blue translucent projector beam headlamps and standard fog lamps and 18-inch multi-spoke, forged alloy, silver-finish wheels, with a premium 18-inch split spoke wheel design available on certain models.

The Verano interior is designed for exceptional seat comfort and support, and contains Buick's signature acoustic refinement and premium soft-touch materials inspired by the award-winning Buick LaCrosse. A dozen noise-reducing and noise-cancelling technologies are used in more than 50 areas of Verano's body structure for increased cabin isolation and quietness.

"Rich leather appointments, warm wood tones, metallic accents, soft ambient lighting and intelligent technologies make the cabin an inviting environment," said David Lyon, executive director of Verano's design.

Verano standard features include leatherette seating, high-resolution 7-inch diagonal LED backlit color-touch radio display with IntelliLink technology and 10 standard air bags. Automatic climate control, remote start, power windows and steering wheel radio controls are also standard.

The up-level model features the same leather materials used in the LaCrosse. The Verano's seat heaters automatically activate in temperatures below 45 F (7 C) when using the remote start function, along with rear defogger on all models and heated outside mirrors. Verano also features an available heated steering wheel – an option not found vehicles like the Lexus IS250 or Infiniti G25. Push-button engine start is available on lower-level models, and is standard on the up-level model.

The standard all-new Buick IntelliLink system uses Bluetooth or USB to connect a driver's smartphone to the touch-screen display radio. IntelliLink expands on Buick's current Bluetooth and USB capabilities to allow smartphone control via voice activation and steering wheel-mounted controls. It also enables streaming stereo audio from the phone through services like PANDORA® Internet radio and Stitcher SmartRadio®. Full functionality requires a compatible Smartphone and data plan rates apply.

In addition to Buick IntelliLink, a nine-speaker Bose sound system specifically engineered for the Verano's interior is available on all trim levels.

OnStar is standard for six months on all Verano models. It uses GPS and cellular phone technology to call for help in the event of a collision. OnStar subscribers also can use the service to send help to other motorists and to call for help in other non-collision emergencies.


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    • 1 Second Ago
  • 230 Comments
      Bruce Lee
      • 3 Years Ago
      How is the RWD/AWD IS250 similar to the Verano? You might as well throw the BMW 3 series in there too if you're gonna start lumping totally different cars together. This is more like a mini ES350, not an IS.
      Christopher Glowacki
      • 3 Years Ago
      still not sure why this is being compared to, or who exactly would compare this car to cars that are both a size class larger and 7-12k more expensive or more. this is kinda a semi-premium compact, which there is little in the way of direct market competition. If Acura had a new Integra/RSX that would be a direct competitor. Even without the turbo, the base engine 2.4 is already "too much engine" for it to be a real direct competitor for a top trim Cruze as some are suggesting. a Focus in Titanium trim would be closer in power and right there in content. the Mk5 Jetta would have been a more direct competitor, as that vehicle is more premium compact while the new current model has gone cheaper to aim for the masses. otherwise perhaps Volvo C30/S40 and the Lexus CT and HS hybrids would be real close in size and are all in that small and vague semi premium/premium compact class. best i can come up with. it's certainly not a competitor to any Lexus IS or ES, BMW 1 series, or even the Acura TSX for that matter. Buick, i here you're gonna be seeing the 3 door hatch version of the Astra in your showrooms. bring it on with both of the turbo 4s as GTI/Speed3 competitors, i like both of those and would like that too
        ICantDrive88
        • 3 Years Ago
        @Christopher Glowacki
        My thoughts exactly! Even if Buick think this is the TSX/IS competitor, what is the Regal then? A TL/A6 competitor? Haha!!!
      • 3 Years Ago
      [blocked]
      Hartwig
      • 3 Years Ago
      At first all i thought was Cadillac Catera all over again. This car really caught me off guard, i don't see it's need, the regal should be the entry level buick.
        Radwon
        • 3 Years Ago
        @Hartwig
        I agree, as a IS250 owner, for the money I would step up to the Regal but never step down to this. There is no comparison. Sorry I'm being honest and objective here. I can just imagine the drive. And for those that don't see what the big deal about Lexus is about, go out for a drive this weekend. No obligation to buy, just try it out.
        VMAX
        • 2 Years Ago
        @Hartwig
        Some people can't afford a Regal. That's why the Verano is a great option. I'm comparing this to a Corolla, Cruz, Fusion and Optima for my mother. Right now the Verano looks like a great choice. Small, affordable and classy looking.
      Smooth
      • 3 Years Ago
      So this and the Regal go up against the TSX? Am I reading something wrong? Looks nice though......
        SYJ
        • 3 Years Ago
        @Smooth
        As noted by others, this car doesnt have a lot of direct competitors. It most certainly competes with uplevel Cruze, Focus and Jetta models though.
      Master Austin
      • 3 Years Ago
      Looks like a tough sell. Yes the Cruze is a capable and competitive vehicle, but more needs to be done to seperate this, and the Cruze. The TSX/IS250 club will require at least 200HP to get in, and this doesn't have it.
      gtv4rudy
      • 3 Years Ago
      A Chevy Cruze in a tuxedo.
      RudyH
      • 3 Years Ago
      I'm sure the Chinese will love it, but what about the North Americans? Would have liked to see something 'more' by way of powertrain wise that makes your heart pump. It reminds me more of the Acura CSX vs TSX...Canadians might remember this is a 'luxury' Civic. Much like this is a 'luxury' Cruze
        SYJ
        • 3 Years Ago
        @RudyH
        An updated turbo with more than 220hp is in the works and should be out next year for Verano and Regal- should make 250hp. This engine was mentioned in a Buick brochure at the auto show. Apparently they saw no need to roll out the 220hp engine in the first model year.
        • 3 Years Ago
        @RudyH
        [blocked]
        Synthono
        • 3 Years Ago
        @RudyH
        The CSX is still on the market here, and it's priced about the same as this Verano. It might be able to do reasonably well, since the CSX has done well enough to still exist for several years (and the EL before it was also reasonably successful) but I'm not sure how much of a market exists.
      NightFlight
      • 3 Years Ago
      I was under the impression that this was a C segment sized vehicle, therefore it wouldn't directly compete with the TSX, Lexus IS, etc. If this is based off of the Cruze, then this IS a C segment vehicle. Autoblog, is that a typo??? It also makes me wonder about the level of equipment for $23,000. Will it have leather, heated seats, sunroof, etc? Regardless, this is a good move by Buick, a VERY good move.
        NightFlight
        • 3 Years Ago
        @NightFlight
        I just want to add that it looks nice enough, but those chrome strips over the rear taillamps absolutely KILL the rear end for me. I think it looks positively garrish with them.... Opinions are like ...... though, everyone has one. Looks are subjective and I realize that.
        • 3 Years Ago
        @NightFlight
        [blocked]
        SYJ
        • 3 Years Ago
        @NightFlight
        It has about the same level of equipment as a Cruze LTZ- sans the leather. 10 airbags, 18" wheels, USB, BT, auto climate control and remote start are standard. Leather, moonroof, nav, BOSE and push button start are optional.
      AM2
      • 3 Years Ago
      This is basically a luxury trimmed Opel Astra with a trunk, is it really a competitor to the larger TSX? In Europe its the larger Opel Insignia (Buick Regal) that competes with the european Honda Accord (Acura TSX)
      cba11
      • 3 Years Ago
      Why the terrible chrome over the taillights??? American designers need to design a nice form, then leave it alone! See G35. Looks fine without scoops, ports, and chrome bits!
      ebonyblazer
      • 3 Years Ago
      Stop it. The Verano looks more like a scaled down Lacrosse, and not at all like a rebadged Cruze. In fact, there's actually some Chrysler 200 in it from the sides and certain angles. You 'Cruze complainers' are just trying to be snarky, and failing misrably.
        Christopher Glowacki
        • 3 Years Ago
        @ebonyblazer
        but, but, but... the Cruze and Verano sit atop the same Delta II front drive chassis, so the Verano must by default be a badge engineered Cruze!!!! anyway, i see this for exactly what it is, an MkVI Opel Astra with a Buick grille and a trunk instead of a hatch. it even has the Astra interior, just done in Buick 2 tone... not the Cruze interior. Would much rather see the hatch myself, but autoblog tells us we are to get the 3 door Astra hatch here stateside as a Buick. not crazy about the Verano name, but a 3 door hatch, or heck even a 5 door hatch version, with the 2 liter turbo engine would be a vehicle i would seriously consider
        Making11s
        • 3 Years Ago
        @ebonyblazer
        Failing miserably is saying that looking like a Chrysler 200 would be better than looking like a Cruze.
        AM2
        • 3 Years Ago
        @ebonyblazer
        Its actually a "premium" sedan version of the Euro Opel Astra hatchback. http://photo.netcarshow.com/Opel-Astra_2010_photo_1a.jpg http://photo.netcarshow.com/Opel-Astra_2010_photo_57.jpg
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