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We can't say we're surprised. After our first sampling of the latest Ford F-150, which received four brand-new engines for the 2011 model year, we signed out the two V6 offerings as the ones most worthy of buyer's consideration. And, lo and behold, Ford F-150s equipped with V6 engines are outselling their V8 counterparts for the third month in a row and the first time since 1985 that V8s weren't the dominant powerplant option in Ford's full-size pickup.

So far in 2011, Ford has sold 313,183 units – an eight-percent increase over last year and enough to keep the F-series the best-selling vehicle in America for the umpteenth year running. Of the two six-cylinder engine options, it's the EcoBoost V6 that's truly stealing the show, and with good reason. With 365 horsepower and 420 pound-feet of torque compare very favorably with its competitor's top V8s, and it handily outperforms them in EPA-rated fuel mileage (16 city, 22 highway).

Also worthy of consideration from buyers is the base 3.7-liter V6, which accounted for 16-percent of F-150 sales in July. With 302 horsepower, it offers more ponies that its most direct competitors' base V8s, and it scores 17 mpg city and 23 highway. These two Ford V6 options represent a rather astounding 80 percent of the full-size V6-powered pickup market in America, besting the likes of the Chevrolet Silverado, Ram 1500, GMC Sierra and Toyota Tundra by massive margins.

If you want all the sordid details, feel free to peruse the press release after the break.
Show full PR text
Two New V6 Engines Dominate Ford F-150 Sales

F-150 EcoBoost® V6 outsells all other competitive V6 pickups combined
F-150 3.7-liter V6 outsells all other competitive V6 full-sized trucks
F-150's two new V6 engines account for nearly eight out of every 10 V6-powered full-sized trucks sold

Next two Ford EcoBoost-powered vehicles, Edge and Explorer, on track for fall debut
DEARBORN, Mich., Aug. 9, 2011 – With its powerful and fuel-efficient 3.5-liter twin-turbocharged V6 engine, the 365-horsepower Ford F-150 EcoBoost® is outselling all other competitive six-cylinder trucks combined.

The new EcoBoost V6 is one of four new fuel-efficient engines Ford introduced in the F-150 for 2011. Another of those new engines – a 3.7-liter, 302-horsepower V6 – also outsells all other competitive V6 engines in full-sized trucks from Chevrolet, GMC, Dodge and Toyota.

According to sales data from J.D. Power and Associates, both new Ford truck V6 engines accounted for 79.5 percent market share of V6 full-sized trucks sold in July.

The Chevrolet Silverado takes second place with 12.1 percent market share, followed by the GMC Sierra with 4.0 percent, the Dodge Ram with 3.5 percent and the Toyota Tundra with 0.9 percent. Nissan does not offer a V6 in its Titan pickup.

In July, Ford sold 49,104 F-Series trucks. The EcoBoost V6 accounted for 40 percent of the mix, while the 3.7-liter took 16 percent of sales. This is the third consecutive month that V6s have outsold V8s in the F-Series. The last time the V6 outsold the V8 in America's most popular truck was 1985. Year to date, the F-Series has sold 313,183 units, 8 percent higher than a year ago.

"Both of our new V6 powerplants are changing the way customers think about truck engines," said Doug Scott, Ford's truck group marketing manager. "The 3.7-liter has more horsepower than two of the three V8 engines we offered in last year's F-150. The 3.5-liter EcoBoost V6 engine, at 365 horsepower and 420 lb.-ft. torque, is in a class of its own – no one has anything even remotely close to this engine, which can tow as much as 11,300 pounds and deliver 22 mpg."

Fuel efficiency, along with best-in-class performance, is another reason the two new Ford F-150 engines are rewriting the book on V6 truck sales. The 3.7-liter F-150 carries an EPA rating of 17 mpg city and 23 mpg highway, while the F-150 EcoBoost is EPA certified at 16 mpg city and 22 mg highway, making it the most fuel-efficient truck with more than 350 horsepower on the market.

The hot-selling F-150 EcoBoost is now the highest volume vehicle in Ford's growing global family of cars, trucks and SUVs available with the company's patented fuel-saving technology.

EcoBoost combines engine downsizing with turbocharging, direct injection and other technologies to deliver both performance and fuel efficiency gains as high as 20 percent over the larger engines they replace. Ford holds more than 125 patents on its EcoBoost technology and has launched a family of EcoBoost engines globally in sizes ranging from 1.6 liters to 3.5 liters.

The next two models scheduled to receive EcoBoost engines are two of the company's top-selling utility vehicles, the Edge crossover and the Explorer SUV. Both will offer a 2.0-liter EcoBoost four-cylinder engine and deliver class-leading fuel efficiency of 30 mpg and 28 mpg highway, respectively. Edge and Explorer EcoBoost go on sale this fall.

Overseas, Ford EcoBoost engines are also a hit, with the 1.6-liter EcoBoost four-cylinder optional in the European C-MAX multi-activity vehicle virtually sold out. Sales volume is nearly 50 percent higher than projections.


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    • 1 Second Ago
  • 63 Comments
      TJ Wenger
      • 3 Years Ago
      As a GM Fan. This still gets respect. Here is hoping the general follows suit with a decent competitor. One thing I would like to know is - How many of these sales were repeat brand customers, and How many were new customers? It would just be an interesting statistic.
        tkosoccer03
        • 3 Years Ago
        @TJ Wenger
        if 80% of all V6 pickups are F150's, I would suspect quite a few are new customers.. maybe 30%, 40% at least.
          Lemon
          • 3 Years Ago
          @tkosoccer03
          80% of statistics are made up
        • 3 Years Ago
        @TJ Wenger
        [blocked]
      Sum Ting Wong
      • 3 Years Ago
      Hey GM-SilvyZ71 or whatever your name is... "So far in 2011, Ford has sold 313,183 units – an eight-percent increase over last year and enough to keep the F-series the best-selling vehicle in America for the umpteenth year running." So how does this compare against your beloved Silverado? Looks like it doesn't have a chance!
        TruthHertz
        • 3 Years Ago
        @Sum Ting Wong
        That's great until you consider that GM is selling that many trucks under TWO DIFFERENT BRANDS. Even with two brands you can't beat little ole' Ford.
        • 3 Years Ago
        @Sum Ting Wong
        [blocked]
      patrick
      • 3 Years Ago
      I will stick to the V8, the little bit of gas it burns more and the smoothness, sound more than make up for the fuel mileage difference, which is still minamal over the v6, plus thier less embarassment than running a v6.
        • 3 Years Ago
        @patrick
        [blocked]
          Elmo
          • 3 Years Ago
          Read my comment up above. You'll find out that you wouldn't have to worry about anything failing.
          jtav2002
          • 3 Years Ago
          Equal power? Sure HP rating is right around the same, but that's irrelevant. More important is the considerably higher torque and towing rating which is whats important in a truck. While I like the 5.0L motor the Ecoboost outdoes it in every way. I can agree that the mpg difference is close and that wouldn't be the deciding factor in getting the Ecoboost for me. For me it would be chosen for its higer capabilities.
        • 3 Years Ago
        @patrick
        [blocked]
      Continue
      • 3 Years Ago
      Most just want the "look" of a big truck. Cosmetic Cowboys would like to get more than 8mpg in the city too.
        Hazdaz
        • 3 Years Ago
        @Continue
        Cosmetic Cowboys? That's a new one. I usually call these posers "Suburbanite Cowboys".
      mylz
      • 3 Years Ago
      ya know i cannot believe how fickel peole are or the lack of common sense. yes enignes have come along way but serioiusly a truck with a turbo is not going to last very long. there is a reason why Fords trucks are dirt cheap after they have been driven for a few years. heck i can afford a 2007 F150 in CASH! would i buy one hell NO. this engine will only lower their resale value ten fold. This truck is find for the orange county housewife and nothing else
        Elmo
        • 3 Years Ago
        @mylz
        It's not going to last very long? Really now? I'm guessing you didn't hear how much testing one engine went through... -Run on an engine dyno for 150,000 miles -Put in an F-150 crew cab, which towed to full weight NASCAR-spec race cars at WOT for 24 hours -It was then put into a Raptor Baja trophy truck where they finished without one problem. The Baja 1000 has been said to put 20,000 miles worth of wear and tear on an engine -Then it was put back into the previous F-150 and towed around 6' thick trees up north The engine was torn down and inspected. Guess what? Not one problem was found, nor was any evidence of wear and tear found. So explain to me how this engine isn't going to last again...
          • 3 Years Ago
          @Elmo
          [blocked]
          • 3 Years Ago
          @Elmo
          [blocked]
        • 3 Years Ago
        @mylz
        [blocked]
          • 3 Years Ago
          [blocked]
          Elmo
          • 3 Years Ago
          Dude, you're nitpicking. You keep talking about my post like I only included the 2,000+lb payload. That isn't the only factor I posted. The Raptor is a 4x4 and is a RWD based chassis. Same goes for the Tacoma, Frontier, Ranger, and Colorado. READ What part of the word READ don't you understand? Because it seems you don't know how to.
          Elmo
          • 3 Years Ago
          So you're saying the Raptor is FWD? By the way, the Raptor has the same 2,000+lb payload that the regular F-150 has.
          • 3 Years Ago
          [blocked]
          Elmo
          • 3 Years Ago
          I've read them and you're nitpicking. You've successfully pointed out that I said in order for a truck to be a real truck is to have 2,000lb payload. But you've successfully pointed out that you fail at reading comprehension because you didn't see the rest of the factors I posted along with the 2,000lb payload.
          • 3 Years Ago
          [blocked]
          • 3 Years Ago
          [blocked]
      kkacperowski
      • 3 Years Ago
      wow 313,000+ units and its only august....I really didnt know how much of a juggernaut the f150 really was. Its good to see people really accepting the ecoboost v6. Maybe americans are starting to make a compromise and leave the "bigger is better mantra" behind? Makes me wonder how an eco boost mustang would be taken?
      S C
      • 3 Years Ago
      Generous Motors could heat it up by dropping the 300+ HP V6 from Camaro into the Silverado...they could also go back to their old naming scheme and return the name "Silverado" as a trim level. C10, C20, and C30 for 4X2, and K15, K25, and K35 for their 4X4 brethren.
      • 3 Years Ago
      [blocked]
      CEC
      • 3 Years Ago
      I find it funny that Ford keeps putting out these press releases, boasting high demand for the EB. Yet in the real world, if the EB demand was as much as they were touting, market share would be increasing at a higher rate then it is. Fords market share is increasing at the same rate as GM's 5 year old design (a tenth of a percent), and much slower then Ram's 3 year old design (over a percent). It seems to me that the only people getting EBs, are people who already own a Ford.
      NoFatChicks
      • 3 Years Ago
      My 2011 FX2 Turbo is all I could ask for in a truck. It has excellent power, awesome interior, smooth tranny, great MPG, insane capacity, and looks slick. No other brand can compare (well maybe a Ram + hemi).
      Hazdaz
      • 3 Years Ago
      Good for Ford, but maybe this will be a wake-up call for them and realize that not only are folks looking for smaller/more fuel efficient engine options, but smaller/more fuel efficient truck! Stop making the F150 bigger and heavier with each passing generation - its already the size of a damn tank. Either shrink the next F150, or bring out an F100 or new Ranger because clearly folks want a smaller more efficient option but right now if they want to buy an American truck they pretty much HAVE TO get some huge behemoth seeing as how the Ranger is going away and the Colorado is utter crap.
      buckfeverjohnson
      • 3 Years Ago
      "very favorably with its competitor's top V8s, and it handily outperforms them in EPA-rated fuel mileage (16 city, 22 highway)." The Silverado/Sierra XFE with a 5.3 L is rated at 15 city, 22 highway (non XFE is 15, 21), so I don't see it handily beating efficiency. Yes, the F150 ecoboost wins handily in power by 50 HP and 85 pound-feet over the 5.3, and I think it is a great power train. But give credit where credit is due, especially with V8 efficiency.
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