• Aug 8th 2011 at 4:31PM
  • 34
BMW is apparently the Ultimate Selling Machine. The German automaker has retained the title of top luxury brand after its most successful July in history, moving 108,721 units for the month. Overall sales are up 17.9 percent for the entire BMW Group through the first seven months of the year.

One of the BMW products moving off lots quickly is the redesigned X3. Sales of the compact crossover rose 193.2 percent, which equates to 9,763 units finding a new home in July. The X5 also helped total volume numbers by improving 51.7 percent in July, with 24,196 examples sold.

With 106,000 total sales in July, Audi isn't very far behind, and it hopes to stand in the top spot ahead of BMW by 2015. BMW is aiming for 1.6 million in sales this year, while Audi is shooting for 1.2 million. Mercedes-Benz came in at number three with 100,391 units sold in July.


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    • 1 Second Ago
  • 34 Comments
      Keven Fitzpatrick
      • 4 Years Ago
      Bye lexus!
      Tuga
      • 4 Years Ago
      The X5 didn't sell 24K+ units, the 5 series did. It's right there on the article AB.
      CarCrazy24
      • 4 Years Ago
      i used to be a huge fan of BMW, but somehow they have just become a volume seller and traded away the special values that made the company truly special. i want to see cars like the E46 M3 and the E39 M5 again, race cars with a hint of luxury. but go figure, they're selling more by softening their cars...ah well
      soundbargaming
      • 4 Years Ago
      X3...X5...Z4sdrive35is.....I stopped caring after BMW after BMW stopped caring to give their vehicles actual names. And Audi's lineup is more beautiful anyway.
        Tuga
        • 4 Years Ago
        @soundbargaming
        When did BMWs have actual names?
          soundbargaming
          • 4 Years Ago
          @Tuga
          Never. That's part of why I could care less about BMW. Customer service sucks too. Not to mention replacing anything on the vehicle is astronomically priced. They don't care all around.
        Krishan Mistry
        • 4 Years Ago
        @soundbargaming
        Audis don't have actual names either... and many of their models are overpriced Volkswagens. Just sayin'
          soundbargaming
          • 4 Years Ago
          @Krishan Mistry
          Yeah I know. But i'm only saying they're styling is more attractive than BMW.
        Ak74
        • 4 Years Ago
        @soundbargaming
        Nobody says i'm Driving sdrive. They just say i drive Z4. If somebody who knows something bmw they will ask which one and you is. don't even need to mention 35
      Timothy Tibbetts
      • 4 Years Ago
      As an Audi owner who shopped BMW, I don't get it. It's an inferior car (in my case SUV in the X3=X5 area) at a premium price. I assume there are some who want the BMW badge as some sort of status? We went Audi Q5 and never looked back. BMW just went out the window on price and quality. The Acura MDX or RDX was the second choice and not Mercedes because while we didnt dislike them, we just personally didn't like the styling. Love my Grand Cherokee but they are different vehicles.
      BRKF06
      • 4 Years Ago
      Considering the poor dealer network, inferior warranty, poor warranty coverage and overall product line it's beyond confusing how Audi can move any product. And yes, we own a recent Audi and have had several BMWs. There's no comparison. BMW stands by their products; Audi doesn't. Audi's warranty is poor in comparison, dealers are not friendly, service isn't available on Saturdays and Audi refuses claims on things BMW fixes without a blink. Add in the FWD-bias or heavy quattro systems and I can't see the appeal of Audi. Wife loves her Audi and thus we keep it. But man what a crappy brand.
        Basil Exposition
        • 4 Years Ago
        @BRKF06
        The answer: they are currently trendy. Remember what complete crapboxes VW was turning out in the early 00's? They sold millions because they were trendy. That trend ended and so will the Audi trend. But for right now, it's what's "in".
          Agilis
          • 4 Years Ago
          @Basil Exposition
          Audi could be "trending" because perhaps they are better in every way - style, performance, weight, quality.
          Lachmund
          • 4 Years Ago
          @Basil Exposition
          the truth hurts sometimes
        Georg
        • 4 Years Ago
        @BRKF06
        1. that are global sales 2. globaly Audi has a much better model line up than BMW BMW has nothing in the R8, A1, A7 range 3. BMW wants to be premium but sells cheap hard palstic in their entry level range 4. there is no warrenty different between Audi and BMW in the USA -both offer 4years or 50,000miles warrenty -both offer 12 years warrenty against rust 5. the heavy quattro AudiĀ“s are currently lighter than the BMW RWD counterparts... just compare the latest A6 3.0T quattro against the new BMW 535i and 535xi A6 3.0T quattro (7speed tiptronic) curbe weight 4045lbs 535i (automatic) unladen weight 4096lbs 535i xdrive (automatic) unladen weight 4233lbs The A6 is larger lighter has AWD and better aerodynamic cd 0.26 vs cd 0.29( cd0.3 535i xdrive) the consuption of the AWD A6 is nearly identical to the less powerfull RWD 535i... for good reason BMW does not claim the consuption of the more heavy AWD 535i xdrive..
          Lachmund
          • 4 Years Ago
          @Georg
          finally someone who knows what he's talking about
      xspeedy
      • 4 Years Ago
      BMW seems to have the latent halo effect of Honda. The cars have gone downhill relative to the competition (look at the reviews for the 5er) but sales are up. Other than some of the M cars, none are terribly appealing and prices have gotten out of hand. A 528 with a couple of options stickers near $55K.
        TerryP
        • 4 Years Ago
        @xspeedy
        I have a 2010 328i. I liked the new 2011 528i because it moved well, it was very understated (a synonym for those that look for more ostentatious). But yeah, $45k without HIDs, and it's essentially a bigger 328i with an 8-speed trans, and iDrive is standard. The only thing cool about iDrive is that it can stream any audio over bluetooth (I've paired it with a 2011 528i and streamed Pandora, SlingBox, iTunes library, no more need to spending hundreds on an iPhone to BMW). But the I don't think it's worth $45k before options.
        xspeedy
        • 4 Years Ago
        @xspeedy
        Not to mention that service has become anything but premium. It was always required to prove a noise or other issue - even if it was something extremely common to the model. Service advisor would often pretend as if he never heard of the issue when described - "we have never seen a failed HPFP before...not sure why it is in limp mode". BMW corporate has to approve every repair and often several temporary fixes have to be performed before a real repair is made - adjust turbo waste gate actuators instead of replace a defective design.
      Dvanos
      • 4 Years Ago
      Boom!! Take that Audi.
        ESLKid75
        • 4 Years Ago
        @Dvanos
        What do you mean "take that Audi"? They're catching up and you're bragging? Audi used to be far behind BMW and Mercedes... If anything, you should say "Take that Mercedes"! :-)
      Sebring11
      • 4 Years Ago
      I really do think the badge factor does play a role. Audi seems to do 5-better MPG across all BMWs, and it does seem they genuinely put a lot more effort in their cars in all areas.( Aside from the paradox in driving dynamics) I think in the long run Audi will catch up, they operate on lower margins than BMW, but can push some costs down into the 10 billion VAG brands. It is becoming more evident that BMW keeps growing their margins by cutting into their quality. I don't see how long it can keep expanding their line up before they find themselves a competitor for Toyota.
      harbour
      • 4 Years Ago
      How much does AOL/AB get paid each month to put this blather up?
      Jim
      • 4 Years Ago
      Not surprised that it is their SUV/Crossovers that are boosting their sales. Sedans are so boring looking. Used to love them, now would not look at one. They have really lost their way when it comes to style. Nothing distinctive anymore. Imagine what will happen to sales when the X1 hits the US market?
      echlon
      • 4 Years Ago
      Wow didn't know the X5 outsold the X3 by that much but the X5 is started to get dated.
        BG
        • 4 Years Ago
        @echlon
        It's amazing to me how many of these SUVs of all brands have sold. Look at the ponderous Volvo XC90. What appeal could that possibly have, but you see them all over McMansionland.
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