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Kia wants you to appreciate how much work they did to make the 2012 Picanto not just another small car, but a maximized small car. So their advertising team did something that involved a month of work and 1,200 bottles of nail polish to paint animations on 900 press-on nails. The Picanto in the image above didn't happen with CG keystrokes, but with a tiny brush strokes, and there are 899 others to keep it company.

While we still aren't earmarked to get get the tiny hatchback in the U.S., we can certainly appreciate the creativity that has gone into this spot. Follow the jump for the video, and as Roy Campanella used to ask, "What will they think of next?"

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    • 1 Second Ago
      • 3 Years Ago
      So if she chips a nail does she have to call Allstate?
      • 3 Years Ago
      Oh man, small is awesome.
      • 3 Years Ago
      • 3 Years Ago
      Out of the blue with the "Roy Campanella" reference! Missed points for not using Tiu Leek though.
      • 3 Years Ago
      thats some good advertising right there
      • 3 Years Ago
      I took a test drive in one, the eco-petrol version which gets zero road tax here in the UK. The engine was really very good, quiet, smooth an d gutsy , but it had almost too much kit. Electrically heated seats, no thanks. However: the radio was poor and the electronic steering was abysmal. Heavy at speed and totally without feel or self centering, making the drive a totally miserable experience; no fun at all . Really awful, which was a great shame as apart from that I might just have bought one. Oh, the colours are nasty too.
      • 3 Years Ago
      Reminds me a lot of the new Yaris, both exterior and interior. Not saying it's copied, just similar. The "mouth" in the front sticks out a bit too much though.