Toyota Prius Plus Performance Package – Click above for high-res image gallery

Sure, you want to save the environment (or a few bucks on gas), so you go out and buy a Toyota Prius. Starting that day, you'll been missing a bit of sport in your life. Toyota wants to help you out. The automaker has announced the release of the Prius Plus Performance Package, and TRD had a hand in the creation of the components.

This is a limited-edition Prius, which is being offered with a choice between four exterior colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter Gray Metallic. That paint work is also applied to the seven-piece aero kit. The Prius Plus Performance Package bodywork is comprised of front and rear lower spoilers, side skirts and a rear diffuser. It adds a touch of aggressiveness but also helps lower the car's coefficient of drag.

This sportier (don't laugh) Prius sits lower than the standard car, with a drop of 1.1 inches up front and 1.3 inches in the back. That lowered stance helps set off the 17-inch forged alloys that are snugly wrapped by a set of low-rolling-resistance 215/45R17 tires. A rear sway bar helps reduce body lean, and unique badges (surprisingly, not good for any horsepower gains) alert the neighbors that your Prius is a tick meaner than theirs.

This package will be offered for any existing Prius model. New Prius shoppers can add it on from the get-go by paying an extra $3,699 over the sticker on the Prius Two, Three and Four, or an extra $2,999 for the Prius Five. Interested? You can place your order starting this July. Click past the jump for the full press release.
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2011 Toyota Prius Offers All New PLUS Performance Package

TORRANCE, Calif., June 30, 2011 - - The Toyota Prius, the best-selling hybrid in America, offers an exciting new accessory package for 2011. First debuted at the 2010 Specialty Equipment Market Association (SEMA) Show -- the Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).

Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling. It features several Toyota accessories that complement the Prius' core values of Eco and Advanced Technology. PLUS is an evolution of hybrid design, where fuel-efficiency co-exists with aggressive styling and performance handling.

Available only in limited quantity, the new Prius PLUS Performance Package allows the customer to choose from four of the popular Prius colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter Gray Metallic. The added features of the PLUS make this the most fun-to-drive, performance-enhanced Prius, while maintaining its industry-leading fuel efficiency.

The Prius PLUS Performance Package starts with a seven-piece aerodynamic ground effects kit that delivers an aggressive and lower-profile stance. It includes front and rear bumper spoilers, sleek side skirts and a uniquely styled rear diffuser. The custom body kit was aerodynamically designed and engineered to reduce the vehicle's coefficient of drag, maintaining its already great fuel efficiency.

Complementing the body kit are race-inspired 17-inch forged alloy wheels. The higher strength-to-weight ratio reduces the upsprung weight, assists in keeping the corner weight down and performance up, while maintaining the Prius' overall light vehicle weight and high fuel efficiency. The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintaining Prius' low rolling resistance. The attractive split five-spoke pattern with a liquid metal protective finish will keep the appearance looking great.

The performance side of the PLUS package delivers excellent traction and handling that will surprise any automotive enthusiast without sacrificing fuel efficiency. The track-tuned lowering springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear. This enhances the vehicle's on-road performance through quicker turn-in, enhanced steering response and improved cornering ability. A tuned rear sway bar is added to help reduce body lean for flatter cornering and maneuverability. This helps provide the driver control and confidence while touring, mountain driving or just plain having fun. The sway bar is constructed of high carbon spring steel, powder coated to prevent corrosion and road damage.

Finishing off this exciting package is custom badging for an exclusive look combined with limited-edition PLUS logo carpet floor mats for that extra custom touch.

The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota. Available as an add-on option on all Prius models, the PLUS Performance Package adds accessories in a unique combination at a special value price of $3,699 for Prius Two, Three, and Four models and $2,999 for the Prius Five. Ordering for the limited production 2011 Prius PLUS Performance Package will begin in July.


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    • 1 Second Ago
  • 65 Comments
      Jose Miguel Lara
      • 3 Years Ago
      you know what? f it, I'm gonna say it, and probably loose some credibility as far as a car fanatic...but (here it goes) the look its kinda growing on me..... dare i say it looks good now? *if someone is close please slap some sense into me!*
      VDubs
      • 3 Years Ago
      Nothing about mpg loss or gain?
      howam00
      • 3 Years Ago
      I actually own a 2010 Prius and enjoy it for what it is (a decent commuter car with unbeatable mileage). I don't think I'd ever pick up this package for more than $3k but those wheels actually look really upscale and even though there are wider tires the enhanced aerodynamics should keep mileage the same. Maybe if I could add the swaybar seperate it might make for a slightly more entertaining ride
        bscmth
        • 3 Years Ago
        @howam00
        Careful.... it sounds like the swaybar could add a little weight.
      from401
      • 3 Years Ago
      i seriously feel so bad for the engineers who work at TRD.
      Don G
      • 3 Years Ago
      how exciting
      MachDelta
      • 3 Years Ago
      "This sportier (don't laugh)..." I'm sorry... but... bbaaaaaAAAAAAAAAHAHAHAHAAAAAAAHAHAAAAAHAHAHAAAA HAHAHAHAHAHAHAHAAAAHAAAHAHAHAA *COUGH* HAAAAHAAA!!! HAAA!! *SNORT* *WHEEZE* HAHAHAHAAAHAHAHAHA *GASP* HAAAAAAAAAAAAAHAHAHAHAHAHAHAHAHAAAAHAHAHAHAAAAAAAaaaaaaaa... aah... aahh... ahhhh... sport... sport pri-AAAAAAAAHAHAHAHAHAHAAAAHAHAHAHA OH GOD MY SIDES HURT HAHAHAHAHAHAAAHAAA HAHAAHAHAAAHAHAAAA HAHAHAHAHAHAAHAAA HAHAAHAHAHAHAAAA HAHAHAHAHAHAAHAHAAHAAA HAHAAHAHAAAHAHAAAAHAAA HAAAaaa aahhh... haauhuhhehehehehehe.. oh man... that's a good one. Sporty prius. Best joke i've heard all week!
        Mohammad
        • 3 Years Ago
        @MachDelta
        I started giggling when I read the title and couldn't stop.
      CarCrazy24
      • 3 Years Ago
      What an utter waste of time...can this car even do 0-60 in under 10 seconds? TuRD is more like it...if you're looking for to pay nearly $30K or more for this garbage, you clearly know nothing about performance. The best way to go for performance and economy is still the VW diesel Jetta or Golf.
        averyvh225
        • 3 Years Ago
        @CarCrazy24
        THAT IS EXACTLY WHAT I SAID! THE JETTA AND GOLF TDI GET 42-52 MPG. GTFO TOYOTA WITH YOUR GARBAGE!
      krische
      • 3 Years Ago
      Wait, so there really isn't any power upgrades? Just some suspension and body work changes? How is that a "performance" package?
        m
        • 3 Years Ago
        @krische
        How would suspension improvements and a lower center of mass NOT be a performance package?
      • 3 Years Ago
      [blocked]
      Brad Klodowski
      • 3 Years Ago
      The only suspension upgrade is a rear sway bar? Waste of money.
      Justin Campanale
      • 3 Years Ago
      Lipstick, meet Pig.
        tantareanujellob
        • 3 Years Ago
        @Justin Campanale
        Yet it still looks better and burns less fuel than you Jetta wagon. And you won't see it burning on the side of the road like a jetta.
          K Gav
          • 3 Years Ago
          @tantareanujellob
          Wait now, I saw a Camry in flames on I-70 the other day. VW does not have the car-on-fire exclusivity.
          tantareanujellob
          • 3 Years Ago
          @tantareanujellob
          Sorry Justin. Not everyone is into Fisher Price interiors, drum brakes and the 2.slow like you are.
          Justin Campanale
          • 3 Years Ago
          @tantareanujellob
          I can understand what you said of the Jetta sedan, but the wagon has none of those things you mentioned.
          brian
          • 3 Years Ago
          @tantareanujellob
          Not when the Jetta Sportwagon is a TDI...
        sc0rch3d
        • 3 Years Ago
        @Justin Campanale
        i can't believe you got down ranked for that comment. couldn't have said it better myself. +1
      • 3 Years Ago
      [blocked]
        graphikzking
        • 3 Years Ago
        I have a 2010 Prius. I also have a 2001 mr2 with a few mods done to it. The mr2 is an amazing car for spirited driving. Under 2100lbs and mine has about 160hp (I'm hoping to improve upon this in the near future). I've also owned many cars in the last 11 years. 1. 1994 Plymouth Sundance 2. 2003 V6 Tiburon 3. 1998 Nissan Maxima 4. 2005 350z 5. 2005 Nissan Sentra I can honestly say the Prius is not quick by any means. It's also not sluggish like Hyundai accent I rented or even the older generation Elantra. The 1st second you hit the gas pedal it does feel quick. That's about it. If you put it in power mode then the the first FEW (2-3seconds) feel quick. It is a great car for store stops/utility and work transportation. It's also a great car for stop/go driving or long commutes. It's not a great car for spirited driving. I have a front sway bar on mine (figured why not - Ugly girls put on make-up every single day.. they are still ugly ... so I can put a sway bar on my Prius). I do like the body kit on this and the rims are very nice. I think the price is a total rip off though. I wouldn't pay more than $2000 for a body kit/rims like this.
        Jason J McCabe
        • 3 Years Ago
        Is there a slower car made (and sold in the United States) than the Prius? I'm quite sure the Prius is the slowest car available by a considerable margin.
        Dissident
        • 3 Years Ago
        Because the Prius is slow. Anything that takes double digit seconds (~10, I know some were just under but same ballpark) to get to 60 is SLOW, sorry. And for $3K, it had better do alot more than handle a little better. I could understand a package for about half that, but this is just laughable.
        bscmth
        • 3 Years Ago
        I have driven a Prius before.... lets just say that I don't get the same feeling. I very much enjoy driving, but not the Prius. It's transportation, but I am glad that you have a choice of vehicles to purchase and drive, without a Prius or some other hybrid/electric vehicle being forced on you.
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