Automotive News is reporting that Chrysler has failed to stop a clothing manufacturer from selling "Imported from Detroit" apparel on the grounds of trademark infringement. U.S. District Judge Arthur Tarnow ruled in favor of Pure Detroit, saying that the automaker's request failed to show that the manufacturer would suffer any irreparable harm by the apparel company's actions. The judge also pointed out that Chrysler doesn't actually have a trademark on the "Imported from Detroit" slogan. After Chrysler aired its ad for the company's 200 during this year's Super Bowl, Pure Detroit began churning out T-shirts. The automaker sued Moda Group in March, and Pure Detroit counter sued in April.
The clothing maker's suit argued that Chrysler doesn't hold a trademark on the phrase in part because of the fact that the slogan is geographical and somewhat misleading, as Chrysler is actually based in Auburn Hills and the 200 is assembled in Sterling Heights. Apparently Judge Tarnow agrees with Pure Detroit's assessment.


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    • 1 Second Ago
  • 17 Comments
      BOB
      • 3 Years Ago
      At least it's not imported from China or Iran.
      SethG
      • 3 Years Ago
      SO DUMB! SO DUMB! Who at Chrysler is behind this? This is free advertising for them. All they need to do is keep running some ads so people associate the slogan with Chrysler. Then, everyplace it shows up after that amounts to an ad that they didn't have to pay for.
        whofan
        • 3 Years Ago
        @SethG
        I`m with you! It may be questionalbe who `s slogan it is . I way I see it if another company is getting the slogan out. Chrysler can latch on to that extra momentum.
        Pat
        • 3 Years Ago
        @SethG
        Assuming that what shows is of good tast and in line with Fiat's vision otherwise this could be a disaster for them.
        Justin Wilkinson
        • 3 Years Ago
        @SethG
        Well it could be an issue with merchandising and licensing with Chrysler. That's money out of their pocket if someone is producing products with slogans and whatnot of Chryslers without having to pay the proper fees... This I'm sure is what Chrysler isn't happy about. Of course it would help if they actually got the damn slogan trademarked. Their loss in potential licensing opportunities is Pure Detroit's gain! I feel no sympathy for a company, as large as Chrysler, that can't even go through the motions when they actually come up with a decent marketing piece. Tisk Tisk on them.
      foci
      • 3 Years Ago
      No trademark no infringement. The legal department should also speak to the guys in marketing. People are starting to connect the "Imported from Detroit" tagline with Chrysler. Free publicity is a good thing.
      Brand X
      • 3 Years Ago
      The Chrysler 200 is a piece of junk - absolutely among the cheapest made cars I ever saw, looked at and drove. It's over priced too and the 200 logo looks very gaudy, and once you actually loo inside the car, who can't help but think - this is false advertising! Cheap! The publicity might drive people to Chrysler lots, but the product will chase them away.
        onewayroll
        • 3 Years Ago
        @Brand X
        I would have agreed with you if you were talking about the Sebring. As boring as the 200 might be, it's a huge improvement over the Sebring and shows that Chrysler is on the up and up. I for one am glad to see it happen. Chrysler seems to have no problem seeling the 200, so your hole comment is dead in the water.
      • 3 Years Ago
      [blocked]
        Basil Exposition
        • 3 Years Ago
        Humm, pretty sure no part of any Chrysler is imported from Turin, so that doesn't make much sense.
      drewbiewhan
      • 3 Years Ago
      Nobody is going to buy them anyways.
      asshat90
      • 3 Years Ago
      How does one think they can claim trademark infringement when they have no trademark?
        Gordon Chen
        • 3 Years Ago
        @asshat90
        Exactly. I was surprised when I read the part they didn't trademark that phrase. That's one of the best sounding catchphrases in a while and would've been advantageous to have over other american built cars
          Pat
          • 3 Years Ago
          @Gordon Chen
          They probably underevaluated its impact.
        CarsInDepth.com
        • 3 Years Ago
        @asshat90
        They applied for trademark registration which has not yet been issued. Chrysler is not unhappy with this ruling, which was just for a preliminary injunction. It means that all the car blogs will have headlines that say "Chrysler" and "Imported From Detroit". Chrysler wants this case to drag out as long as possible because it puts their brand name and the tag line in the public eye.
      Andre Neves
      • 3 Years Ago
      The fact is, the T-shirts don't show anything associating them with Chrysler or anything automotive and Chrysler didn't trademark it. So Chrysler can shove it.
      • 3 Years Ago
      [blocked]
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