• May 27, 2011
Ever heard someone say their car eats up the road? Volkswagen is taking that phrase to a whole new level in a new print ad for the 2012 Golf R. Placed between the pages of South Africa's Auto Trader magazine, the road on the page is edible... as in, you can literally eat this road.

We're not sure how many calories this will add to your daily intake (perhaps you could figure it out... VW says the page is made from glutinous rice flour, water, salt, propylene glycol FD&C color and glycerine). Also, we'd wager that this page needs some Ranch dipping sauce or Red Hot (or both) to make it remotely tasty.

Regardless, it's a smart bit of advertising, and we expect that auto repair shops across South Africa are filled with Auto Trader mags bearing teeth marks.


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    • 1 Second Ago
  • 9 Comments
      Nick
      • 3 Years Ago
      What the hell? I printed it out and ate the whole thing, and it tasted terrible! Maybe it's because I used draft instead of high quality. False advertising.
      exboy99
      • 3 Years Ago
      I'm excited for this car, and I"m prepared to hear other people say it's overpriced and blah blah blah, VW's are fun to drive and I am dying to see what VW's hot Golf is gonna be like.
      • 3 Years Ago
      [blocked]
      creamwobbly
      • 3 Years Ago
      Needs more beansprouts.
      RJC
      • 3 Years Ago
      OK, someone make the (expanded version) comment about a German chick and edible underwear. Come on, I dare you. It's Friday, your boss isn't looking over your shoulder.
        • 3 Years Ago
        @RJC
        [blocked]
      Stinkyboy
      • 3 Years Ago
      After eating this, you'll probably get a road rash......
      Albert Nguyen
      • 3 Years Ago
      The ingredients look like what the rice paper in salad rolls are made of (With the addition of food colouring). Probably not too inedible.
      Ripituc
      • 3 Years Ago
      Isnt' this just a proposal from a marketing agency and not a real thing?