• Apr 21, 2011
2012 Chrysler 300 SRT8 – Click above for high-res image gallery

When asked about Chrysler's Street Racing Technology (SRT) division rolling out another big-bore, high-horsepower engine at the 2011 New York Auto Show, Dan Reid, the company's head of media relations, said "there's a market for it – cars that go fast and sound good."

Joseph Grace, the vehicle line manager for the SRT division, agreed that "big, naturally-aspirated V8s" can still find enough buyers to support halo cars. The tuning arm is open, however, to less potent options. "There's a precedent for four-cylinders [with the Dodge Neon SRT4], and a 6 [on the Crossfire SRT6], and when we get the right platform we'll look at it again." Added Reid, "The five areas for SRT are powertrain, braking, handling, interior and exterior," and any potential SRT vehicle has to live up to that first qualification. Grace then told us that the 6.4-liter engine in the 2012 Jeep Grand Cherokee SRT8, with its cylinder deactivation and active exhaust system, was "the most efficient way to deliver the kind of performance the customer expects."

"We had great success with the SRT4 and there's a trend toward smaller displacement turbo engines, there's actually a demographic that that appeals to," Grace said. But when asked whether there could be something like an Dodge Journey SRT, Grace suggested not and said, "That's why we have the Man Van."

As for where else Chrysler is looking for special models, Reid said, "Want to expand the 300 model line to a car for every personality, tailor models to different customers. Right now we have a 'bare-bones' model, the 300, 300 S, 300C Executive, and SRT8. We're looking at the non-traditional customer and seeing what they'd like."


Live photos copyright ©2011 Drew Phillips / AOL


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    • 1 Second Ago
  • 39 Comments
      tritonstrategies
      • 3 Years Ago
      MO POWA please!!!
      artandcolour2010
      • 3 Years Ago
      I think an SRT4 and SRT6 are great ideas. They just don't have proper platforms yet. I wonder if FIat will help them with decent small car platforms?
      kevsflanagan
      • 3 Years Ago
      I know this SRT renaissance won't happen till the new (re:not new nose and tail) models come out but I hope they pay attention to the 4's and 6's in their line up. A new 200 SRT4/6 would do a lot to garner attention to the car (especially if it looks like the concept that was out a few years ago).
      wiggy
      • 3 Years Ago
      Bring the damned Neon back already and throw the Caliber SRT-4 drivetrain in. Bam, insta-winner!
      Gator
      • 3 Years Ago
      Hey sp33dklz, in SF the gas has been 4.50 a gallon and no one cares. We still have the cheapest gas in the world. People are paying 10 dollars a gallon in Europe. If you have the money for the car, you obviously have the money for gas.
      TruthHertz
      • 3 Years Ago
      Most SRT owners are compensating for smaller displacements in certain origins on their own bodies. I don't see the big blocks going anywhere anytime soon.
        EnzoHonda
        • 3 Years Ago
        @TruthHertz
        I once had a girl say it was sexy seeing me drive an old Civic hatchback. She said a car like that meant I was confident and didn't have to compensate for anything. Joke was on her: I'm just poor! Anyway, TruthHertz, if you don't like fast cars I'm sure you can find a different website to feed your obsession for big dongs.
        viper3ez
        • 3 Years Ago
        @TruthHertz
        wow! those smart and prius drivers must be really hung according to your logic. i am sorry i appreciate a 2ton station wagon built in 2006 that is faster than most cars under 40k in 2011. some people actuaally like fun cars so go kick rocks
        LUSTSTANG S-197
        • 3 Years Ago
        @TruthHertz
        For all we know, you are the one that's compensating by pretending you don't need to compensate. ...Or you could just be jealous.
      cdr1174
      • 3 Years Ago
      What joke, can anyone explain why Chryslers engine development program appears to be stuck back in the 1960's. 6.4 liters give me a break. I had a 2005 Grand Cherokee with a 4.7 liter V8 which produced less HP than my college days 1992 Porsche 968 which was just a 3 liter 4 banger and a 6 speed transmission. I am sorry in this day and age big engines are a joke. Christ even there V6 is a joke compared to other 2.7 liter V6s.
        LUSTSTANG S-197
        • 3 Years Ago
        @cdr1174
        So the fact that your Porsche 968 produced more hp than your Jeep GC is the basis for your argument that "big engines are a joke"? You should look up the specs on the 7.0 liter in the Z06 that produces 505 hp and achieves close to 30 mpg and tell me "big engines are a joke".
        yesaninsider
        • 3 Years Ago
        @cdr1174
        The only joke here is your post, albeit a terribly lame and pointless one...if big engines scare you then perhaps you should stick with import econoboxes...but if you want to have fun, get instantaneous torque and acceleration, then nothing beats a big 90 deg V8 engine (sorry to scare ya there lil guy). If you actually knew half as much as a truly educated automotive enthusiast does you would know this and realize how pathetic your comment is...on so many levels. But what else should we expect from a guy that compares a 4.7L truck engine to a porsche motor designed for literally the complete opposite application...the real 'joke' is that your ignorance cheapens all of us cdr1174.
      EnzoHonda
      • 3 Years Ago
      "There's a trend toward smaller displacement turbo engines, there's actually a demographic that that appeals to." Uhh... he's just figuring out now that there's money in turbo 4s? What's his next revelation? "There's a demographic that likes getting more than 30mpg."
      • 3 Years Ago
      [blocked]
        LUSTSTANG S-197
        • 3 Years Ago
        Peak stupidity, look it up sheep. Something tells me you are almost there. No one cares!! Back to the medicine cabinet there!!
      morirec
      • 3 Years Ago
      "We're looking at the non-traditional customer" most of the Chinese customers are so traditional that they show little interest in this brand--Chrysler, so ,the percentage of cars from chrysler can not even compare to these home-made cars.
      morirec
      • 3 Years Ago
      when the oil price is30 USD/gallon, would you still have the interest in these oil tiger?
      sp33dklz
      • 3 Years Ago
      Give it another 6-12 months and their V8 market will take a hug dump. I still chuckle at people driving V8's for A - to - B transportation. Good luck when gas crests the $4.50 a gallon mark.
        LUSTSTANG S-197
        • 3 Years Ago
        @sp33dklz
        Yeah because $4.50 is soooooo much more than it already is... I still chuckle at people who make ignorant comments like yours. You clearly know nothing about cars.
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