- Feb 14, 2011
Report: Ford paying dealers to teach MyFord Touch to buyers
MyFord Touch – Click above for high-res image gallery
The Blue Oval's MyFord Touch infotainment system is a powerful bit of kit, so it's perhaps understandable that there's proving to be a fairly substantial learning curve attached to it.
Thus, it's no surprise that Ford salespeople are spending more time than normal with car buyers to explain how it all works. But as the old sales chestnut says, time is money, so Ford will reportedly compensate its sales force by providing $75 for every vehicle sold with the MyFord Touch system. This also applies to Lincoln models sold with the MyLincoln Touch system. In addition to the $75 MyFord Touch bounty, Ford is also providing $50 for any vehicle sold with Sync. The move by Dearborn is to assure that sales people take the necessary time to teach buyers how to master the system, and thus avoid disgruntled owners.
Despite the lack of a 'Recomended' rating from Consumer Reports, Ford is forging full steam ahead with its MyFord Touch system. By 2015, the automaker plans to make it available on 80 percent of its lineup.
[Source: Detroit Free Press]
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