PickupTrucks.com isn't naming names, but according to "sources familiar with the matter," Ford is planning to ask a court for an injunction against Ferrari over the use of the F150 name for its latest F1 car. And the Blue Oval's legal team could be submitting the appropriate paperwork as early as this week. UPDATE: Ford has released a statement confirming the report. Make the jump for the blast. [Source: Pickuptrucks.com] Statement from Ford:
F-150® is an established and important Ford trademark and the name of the best-seller in Ford's F-Series, America's best-selling trucks for 34 years and best-selling vehicles for 29 years. Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari's adoption of "F150."
When Ferrari announced the name of its race car as "F150," Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.
F-150® is an established and important Ford trademark and the name of the best-seller in Ford's F-Series, America's best-selling trucks for 34 years and best-selling vehicles for 29 years. Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari's adoption of "F150."
When Ferrari announced the name of its race car as "F150," Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.
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