• Oct 3, 2010
Now that Volvo is no longer a part of Ford Motor Company, change is inevitable. The Swedish automaker can no longer rely on Ford to supply low-cost global platforms or new powertrains in the future, so that future may include fewer platforms and better model distinction. AutoWeek reports that Volvo will soon go from three platforms to two by adding some new models and taking away some others. On the chopping block are the S40 sedan and V50 wagon. Both have sold reasonably well, but they are reportedly too close in size to the new S60 to be retained. The V70 station wagon will cease to exist after the 2011 model year.
Doug Speck, CEO of Volvo Cars of North America, tells AW that a new vehicle is being considered that will be smaller than the S40. It would do battle against heavy hitters like the BMW 1 Series. The small sedan's all-new platform could also spawn a compact crossover to take on the likes of the BMW X1. Speck cites the feverish growth of the small luxury crossover segment as the main motivating factor to adding a smaller stablemate to the XC60 and XC90. In the short term, the larger S80 and XC90 will also be redone, better positioning Volvo to win sales in China, where large luxury rides are in high demand.

Speck also set expectations for S60 sales in the U.S. Volvo hopes to sell 15,000 to 25,000 copies of the attractive new sedan annually. Volvo sold only 5,895 copies of the outgoing S60 in 2009, though the last-gen model, which first sold way back in 2001, was very long in the tooth.

[Source: AutoWeek]


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  • 15 Comments
      • 4 Years Ago
      Just stretch the C30 and make it a 5-door. The restyle on the C30 should keep it around longer than the S40 and with the 2011 V60 on the horizon there's no need for an aged V50 anymore.
      • 4 Years Ago
      'Both have sold reasonably well, but they are reportedly too close in size to the new S60 to be retained.'

      Well, there is the slight price difference as well.
      • 4 Years Ago
      Volvo = wagon

      Sorry, there is no other way around it. This will be a huge mistake. No wagons? Next thing we know, they will be making up pointless safety features that solve imaginary problems and don't actually work in the real world... Oh, wait.

      Save for the C30, the only Volvos I have ever liked have been wagons. The sedans always look like they were an afterthought. Maybe that's just me, though. And the XC70 was one of the original luxury crossovers, so, by all means, abandon that all together.

      • 4 Years Ago
      Jake, EUCD is derived from C1, but it's a separate platfom for a different size segment. I agree with you though that the Autoweek article suggests that Volvo will be increasing rather than reducing the number of platforms.

      Volvo used no more than two platforms at any given time for new (or redesigned) models under Ford's ownership. All new models were initially on the P2 platform until C1 was added. Then EUCD replaced P2 There were (and still are) more than two platforms in use across the model range because existing models weren't all redesigned at once to use the target development platforms - a normal transition issue.

      AutoWeek says the next S80 and XC90 will move to a separate platform, which suggests there maybe three platforms for new models - one for the smallest models, a second for midsize models, and the new S80/XC90 platform for the largest models.

      I doubt that Volvo will use the Fiesta/Maxda 2 platform because, unlike C1, Volvo's requirements weren't considered in its development. Volvo rejected the Ford/Mazda midsize platfoms and developed EUCD instead for that very reason.
      • 4 Years Ago
      Volvo uses three platforms currently:

      C1 - C30/C70/S40/V50
      EUCD - S60/V60/S80/V70/XC60/XC70
      P2 - XC90.

      P2 was also used for the previous-generation S60/S80/V70/XC70 and was expected to be retired with the all-new XC90 moving to the EUCD platform, whether or not Ford sold Volvo.
      • 4 Years Ago
      "The V70 station wagon will cease to exist after the 2011 model year."

      So, apparently the definition of 'existence' is to be available in North America.
        • 4 Years Ago
        As a 2010 V70 driver... I got the last year of the model in the US... and the US will also likely not get the V60 due to less than stellar sales figures of the V70 (hence why it left this continent).

        Anyhow, a sub S40... unfortunately GEE-LVO will probably not price it right and won't sell much if any of those models, that's been the main reason that the C30 hasn't sold well compared to the GTI, Civic Si, etc... and those that can afford a 135, don't look at Volvo's C30s. I love Volvos and I love the C30, Volvo just has trouble pricing their cars correctly... all of them are in the $30K-$50K range with very different models, but not much price difference.

        I would suggest re-pricing the C30 to make it more attractive to less affluent buyers, so younger and not-as-well-off buyers can afford it, love it, and get hooked on Volvo products to buy another one or a more expensive model down the road.

        Skip the S20/S30 etc.
        • 4 Years Ago
        it is a blog owned by America online
      • 4 Years Ago
      It'd help if they were a credible competitor to BMW to begin with.
      • 4 Years Ago
      LOL @ "The V70 station wagon will cease to exist after the 2011 model year.". That's like BMW not bothering to redesign the 3 Series.

      Retaining the S40 nomenclature makes sense within Volvo range even if the car shrinks. Otherwise it would be an S30? Would it be the same size as the C30?

      An XC30 has been rumored for some time as has the axing of the S40/V50. The C30 competes with the Mini and isn't a true competitor to the A, 1, A3 and new CT. A new S/C40 in this niche would be superb for Volvo.

        • 4 Years Ago
        "A new S/C40 in this niche would be superb for Volvo."

        ...if they can price it right, which has hurt Volvo recently.
      • 4 Years Ago
      Let's face it, S40 is a very close relative of Mazda3 and Focus. One size down and you end up with Mazda 2 and Fiesta. Their sedan versions are weird looking creatures and I seriously don't want to see Volvo S20 sedan.
        • 4 Years Ago
        C30 is still Mazda3/Focus sibling.
      • 4 Years Ago
      The S20 and S10 wagon ;-)
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