• Sep 24, 2010
Although many suspect that Daimler wants to buy Iveco from Fiat Industrial S.p.A., the German automaker denies it is angling to purchase the commercial division. According to The New York Times, there were supposedly talks during the summer about Daimler purchasing the "non-car business" – we're not sure if that means the agricultural and the truck side – but apparently the two sides couldn't agree on a price.

Daimler is the largest of players in the heavy truck industry – its various brands being among the market leaders on at least three continents. Outside opinion is that the German firm wants Iveco in order to help it penetrate Asia, where its current offerings are priced out of the mass-market competition. If nothing else, it's being suggested that Daimler might try to work out some sort of partnership agreement with Iveco. Doing so could help keep integration costs way down and avert the scrutiny of anti-trust authorities. Fiat hasn't commented on the matter, but this kind of tie-up is perhaps exactly what Fiat CEO Sergio Marchionne had in mind when he split the company in two.

[Source: The New York Times]


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  • 20 Comments
      • 4 Years Ago
      I really wish we had the awesome trucks here like they do in Europe.

      Much nicer to look at.
      • 4 Years Ago
      Sweet Mother and Mary, that is one ugly vehicle. At least they put it in a subtle color...
        • 4 Years Ago
        WHAAATT? That's a way cool looking truck, that actually looks like it was designed in teh 21st century, unlike the stuck-in-the 70's chrome laden eyesores on US roads.
        • 4 Years Ago
        IIRC many European countries have regulations on trucks that specify maximum overall length, lighting positions, and the like. So that's really why they tend to look the way they do, almost all cab-over-engine with headlights mounted low.
        • 4 Years Ago
        On the contrary. It's very modern looking. I commend the design department in not taking the status quo and catering to the 'but it's always been done this way' crowd.
      • 4 Years Ago
      Anyone who considers doing business with Daimler ought to have their heads examined.
      • 4 Years Ago
      According to Stuttgart Zeitung and I quote

      "The planned division of the Fiat group, has triggered speculation about the introduction of Daimler in the industrial sector of the Italian giants. Fiat wants to separate the car business from the industrial area, which includes the commercial vehicle manufacturer Iveco. The Italian newspaper La Repubblica reported that the Stuttgart had offered in the summer of nine billion euros for the industrial sector, Fiat requires, € 10.5 billion. Therefore, the talks had been shelved. The "Manager Magazin" writes also that was Daimler-Truck-board Andreas Renschler in Italy to negotiate Iveco. In addition to Daimler and the Indian Tata Group is interested to Iveco. Previously, Daimler had ruled out further acquisitions in Europe for antitrust reasons, always, because the largest commercial vehicle manufacturer already has a strong position here."

      Apparently Tata has thrown its hat in the ring to aquire Iveco.
      • 4 Years Ago
      I want one.
      drunksaru
      • 4 Years Ago
      paint it white and it looks like the stig almost
      • 4 Years Ago
      That looks pretty badass. What's with the mini lights though?
        • 4 Years Ago
        Projector beam fog lights
      • 4 Years Ago
      Is that a race version? When traveling Europe i loved seeing these trucks. They look so much more modern then the trucks we drive here.
      • 4 Years Ago
      IVECO sales in Europe and Brazil (2007-2010): http://www.carsitaly.net
      • 4 Years Ago
      Don't let those strip and flip bast***'s anywhere near Iveco. The only reason they want them is to funnel the cash into the loser Mercedes-Benz division, then they starve Iveco for product and eventually sell or close it down. It competes too successfully against their own (overpriced) product. Daimler is becoming the vulture of automakers.
        • 4 Years Ago
        If there is any segment where Merc needs absolutely NO help, it's the truck business. They are selling them in loads over here.
        • 4 Years Ago
        What a BS statement.
      • 4 Years Ago
      love that exhaust port
      • 4 Years Ago
      Would be interesting to see what happened to Iveco's bus division if Daimler (already a major force in bus production) got hold of it.
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