• Jul 26, 2010
2011 Hyundai Equus – Click either image for high-res image gallery

The 385-horsepower Hyundai Equus cometh, and Hyundai has let loose a torrent of information on the two kinds of horses you'll be able to buy: Equus Signature and Equus Ultimate. The Signature version comes with almost everything: leather and Alcantara interior, heated steering wheel, climate controlled seating with a massaging driver's seat, Smart Cruise Control, parking assistance, air suspension and a 17-speaker, 608-watt Lexicon stereo are at the beginning of a terrifically long list.

Pay a little more for the Equus Ultimate and you add the around-the-corner-view cameras to the parking assist, power trunk, and in back, reclining, cooled rear seats with their own massage function and leg support – like in Korean Air business class – and a rear seat refrigerator. Among many, many other things. And there's always that Apple iPad manual, because you can never get enough of something special. You can find the press release listing all the goodies after the jump.



[Source: Hyundai]
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HYUNDAI RELEASES ENGINEERING AND FEATURE INFORMATION FOR THE ALL-NEW 2011 HYUNDAI EQUUS

Hyundai Recasts Intelligent Luxury with Two Equus Configurations


FOUNTAIN VALLEY, Calif., July 26, 2010 – Hyundai revealed additional engineering and feature information for the all-new 2011 Equus today. The Equus will be offered in just two configurations, Equus Signature and Equus Ultimate, both lavishly contented.

Equus Signature features the award-winning 385-horsepower Tau® V8 engine, a 608-watt Lexicon® audio system with 17 speakers, electronically controlled air suspension with continuous damping control, Vehicle Stability Management with pre-collision warning, Smart Cruise Control, HID headlamps, front and rear parking assistance system with rearview camera, premium leather seating, Alcantara suede headliner, driver seat massage, heated and cooled front seats, heated wood and leather steering wheel, and numerous other premium technologies and features. The Equus Ultimate adds features typically found only in low-volume special-order luxury sedans with six-figure price tags, including a forward-view parking and cornering camera, power decklid, reclining rear seats with powered headrests, cooled rear seats, rear seat massage and leg support, rear seat refrigerator and a rear seat entertainment system.

"When you're spending this much for a new car, you don't want to feel like you've been shortchanged on engineering, technology or features," said John Krafcik, Hyundai Motor America president and CEO. "Equus Signature has the technology and content of fully-optioned flagship models from Lexus and BMW, while Equus Ultimate delivers a specification approached only by our competitors' low-volume, special-order models."

This straightforward lineup of just two extremely well-equipped configurations enables a simple and elegant purchase experience, a key aspect of Hyundai's innovative perspective on intelligent luxury, which also includes "Your Time, Your Place," the industry's first at-home vehicle demonstration program, the Valet Service program, which provides at-home pickup for Equus service and maintenance and the industry's first iPad-based interactive owner's manual.

EQUUS SIGNATURE KEY STANDARD FEATURES
  • 4.6L DOHC Tau V8 engine
  • Six-speed automatic transmission with SHIFTRONIC®
  • Electro-Hydraulic Power Steering (EHPS)
  • Electronically Controlled Air Suspension with Continuous Damping Control (CDC)
  • 19-inch chrome alloy wheels with P245/45R19 (front) / P275/40R19 (rear) tires
  • Four-wheel disc brakes with Anti-lock Braking System (ABS) and EBD
  • Electronic Stability Control (ESC) with TCS and Brake Assist
  • Vehicle Stability Management (VSM) system with pre-collision warning
  • Nine airbags: Advanced dual front airbags, front and rear seat-mounted side-impact airbags, driver knee airbag, and roof-mounted side-curtain airbags
  • Electronic active front head restraints with power controls
  • Electronic seatbelt pretensioners
  • Tire Pressure Monitoring System (TPMS)
  • Lane Departure Warning System (LDWS)
  • Smart Cruise Control
  • High Intensity Discharge (HID) headlights with LED turn signal indicators
  • Adaptive Front Lighting System (AFLS) with auto-leveling
  • Fog lights and automatic headlights
  • Front and rear parking assistance system with rearview camera
  • Dual power-folding heated auto-dimming side mirrors w/ turn signal indicators and approach lamps
  • Dual asymmetrical exhaust tips integrated with rear bumper
  • Proximity key entry with push-button start
  • Illuminated scuff plates, inside door handles and door armrest
  • Premium leather seating surfaces and Alcantara® suede headliner
  • 12-way power driver seat plus lumbar adjustment and 10-way power front passenger seat
  • Driver seat massage system
  • Heated and cooled front seats
  • Heated, wood-trimmed and leather-wrapped steering wheel
  • Power tilt-and-telescopic steering wheel
  • Integrated Memory System (IMS) for driver-side seat, mirror and steering wheel
  • Leather-wrapped dash and real wood interior trim
  • Electroluminescent cluster (Supervision) with 3.5-inch TFT LCD screen
  • Electronic parking brake with automatic vehicle hold
  • Power windows with auto-down/up
  • Navigation system w/ DIS and multimedia controller
  • Apple iPad interactive owner's manual
  • 608-watt Lexicon 7.1 Discrete surround-sound audio system with 17 speakers
  • iPod/USB and MP3 auxiliary input jacks and iPod connection cable
  • XM® Satellite Radio & NavTraffic® with trial subscription
  • Bluetooth® hands-free phone system
  • Dual automatic temperature control with air quality system
  • Windshield-wiper deicer, rain-sensing wipers and auto-defogging windshield with humidity sensor
  • Electrochromic auto-dimming inside rearview mirror with HomeLink® and compass
  • Acoustic laminated windshield , front and rear side windows
  • Power tilt-and-slide glass sunroof
  • 60/40 power reclining and heated rear seats
  • Power rear sunshade and rear side-window sunshades
  • Luggage net
  • Premium-grade floor mats
  • Premium-grade trunk cargo mat
  • First-aid kit (PIO)
FIRSTS FOR HYUNDAI AND CONSUMERS
As Hyundai's flagship rear-wheel-drive sedan, Equus contains many Hyundai firsts. One innovative new technology is the Vehicle Stability Management (VSM) system, which governs ESC, the electronic parking brake, smart cruise control, the collision warning sensor and the seatbelt tensioning system for optimal safety. The seatbelt tensioning system works through sensors, which detect critical driving situations and retract the seatbelts accordingly to prevent passenger movement. The Equus' dynamic safety package is further enhanced by the Lane Departure Warning System and driver's knee airbags.

Beyond safety, the Equus will also debut power rear side-window sunshades, a heated steering wheel, power trunk lid, dual power, heated and cooled front seats, rain-repelling front side windows, a thermoelectric rear console refrigerator, 60/40 split power reclining rear seats and electronically-controlled Air Suspension with dual-mode Continuous Damping Control.

Several new driver information technologies make their debut on the Equus. Driver and passengers can keep an eye on the Equus' numerous electronic systems through the 3.5-inch TFT LCD vehicle information monitor. Equus also features a forward-view cornering camera and a parking guide system with both top view and rear view perspectives.

COMPETITIVE ADVANTAGES
Hyundai's Tau V8, which has been rated one of Ward's "Ten Best Engines" for two consecutive years, is a strong technological building block for Equus. It is joined by an unsurpassed standard feature list including Smart Cruise Control, Lane Departure Warning System, a heated steering wheel, power reclining rear seats, heated rear seats and a 608-watt Lexicon 7.1 Discrete surround sound audio system with 17 speakers. Equus Ultimate adds first-class rear seating and other focused rear compartment features that can only found on low-volume special-order competitive models.

EQUUS COMPETITIVE ADVANTAGES
Tau V8 engine, rated one of Ward's "Ten Best Engines" for 2009 and 2010
First-class seating available on Equus Ultimate (competitors' best seating options come only on the long-wheelbase variants)
  • Standard Smart Cruise Control
  • Standard Lane Departure Warning System
  • Standard heated steering wheel
  • Standard power reclining rear seats
  • Standard heated rear seats
  • Standard premium Lexicon 7.1 Discrete surround sound audio system with 17 speakers
  • Available rear console refrigerator (only available on some competitors' LWB models)

EXTERIOR FEATURE AND PLATFORM TECHNOLOGY COMPARISON
Compared to its primary competitors, the Lexus LS460, Mercedes-Benz S-Class, BMW 7 Series and Audi A8, the Equus delivers a remarkable advantage in technology and feature content. Air suspension, 19-inch wheels, a collision warning system, nine airbags including rear seat-mounted side-impact airbags, a Lane Departure Warning System, Smart Cruise Control, HID headlights, AFLS, front and rear parking sensors, a rear backup camera and a proximity key with push-button start come standard on Equus Signature and Equus Ultimate.

INTERIOR FEATURE COMPARISON
Equus delivers an extraordinary package of interior technologies and features including an Alcantara suede headliner, heated and cooled front seats, heated steering wheel, memory system, electronic parking brake, auto vehicle hold, navigation system, iPod connection, dual fully automatic temperature control, sunroof, power rear side-window shades, driver-seat massage, power reclining rear seats (60/40), heated rear seats and a power rear sunshade.

Of special appeal to audiophiles is the Equus' standard, industry-leading 608-watt audio unit, the Lexicon® 7.1 Discrete surround sound audio system featuring 17 speakers.

EQUUS ULTIMATE ADDS ULTRA LUXURY FEATURES
  • Equus Ultimate adds or replaces:
  • 50/50 split rear seats (four-passenger seating) with reclining function
  • First-class passenger-side rear seat: leg support and massage system
  • Cooled rear seats
  • Rear-seat entertainment system w/ eight-inch monitor
  • Thermoelectric rear center console refrigerator
  • Rear-seat power up/down head restraints w/ manual tilt
  • Rear-seat illuminated vanity mirrors
  • Forward-view cornering camera
  • Power trunk lid

The Equus Ultimate takes the luxury mandate of the Equus Signature and enhances it with a package of high-end amenities new to this price class. In the rear, the power-adjustable right-side seat provides passengers a generous 84 degrees of leg support, with the capability to move the front passenger seat forward and out of the way for full leg extension.

The Equus Ultimate replaces the 60:40 rear seat of the Equus Signature with a 50:50 power reclining seating configuration.

The seat-back of this 50:50 seat massages and vibrates with heat -- the perfect relaxation therapy for extended cruising. It is operated by its own remote control unit.

Ample, first-class-style headrests also contain wings that can be adjusted for perfect comfort and support, ideal for napping or mere relaxation.
The rear seat experience in the Equus Ultimate is further upgraded by an eight-inch LCD screen.

This individual entertainment system will play DVDs for rear-seat passengers, as well as demonstrate audio features and report on HVAC status. The rear multimedia monitor can be controlled from the rear console, which also houses the remote control seat massage function.

These controls also activate the heated and cooled rear seats and the rear console refrigerator.

Other Equus Ultimate features include rear-seat power up/down head restraints with manual tilt, rear-seat illuminated vanity mirrors, a forward-view cornering camera to help drivers navigate around tight corners and a power trunk lid.

THE HEART OF HYUNDAI'S FLAGSHIP – SOPHISTICATED POWERTRAIN AND CHASSIS TECHNOLOGIES
The Equus is powered by Hyundai's two-consecutive-year award-winning 4.6-Liter DOHC Tau V8 engine, mated to a ZF® six-speed automatic transmission with SHIFTRONIC®. The overall driving experience is enhanced by Electro-Hydraulic Power Steering (EHPS) and an electronically-controlled Air Suspension with Continuous Damping Control (CDC) and Smart Cruise Control. Stopping power is provided by four-wheel disc brakes with Anti-lock Braking System (ABS) and EBD. The Equus rides on 19-inch chrome alloy wheels with P245/45R19 (front) / P275/40R19 (rear) tires.

STANDARD SAFETY EQUIPMENT
Equus features standard ESC with TCS and Brake Assist. A new Hyundai safety innovation comes in the form of the Vehicle Stability Management (VSM) with pre-collision warning. VSM ties all of the active and passive safety features together, making sure that they perform optimally and in conjunction with one another.

Other safety features include a total of nine standard airbags (advanced dual front airbags, front and rear seat-mounted side-impact airbags, driver knee airbag, and roof-mounted side-curtain airbags), electronic active front head restraints with power controls, electronic seatbelt pretensioners and a Tire Pressure Monitoring System (TPMS). In addition to these, a Lane Departure Warning System (LDWS) makes its Hyundai debut on the Equus.

COLORS
Equus offers four exterior color choices and three interior theme choices. Exterior colors are White Satin Pearl, Black Noir Pearl, Granite Gray and Platinum Metallic. Interior themes are Cashmere with genuine Birch Burl wood, Jet Black with genuine walnut wood and Saddle with genuine walnut wood.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.


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    • 1 Second Ago
  • 73 Comments
      • 4 Years Ago
      Maybe this becomes the successor to the DTS and TownCar as the "black car service" vehicle of choice?
        • 4 Years Ago
        @invisible:

        You must have a different definition of "biggest" than most people. The majority of Hyundai sales are retail customers. In fact, according to your post, 21% of all Hyundai sales are to fleet customers. Chrysler, Dodge, Ford, Mercury, Chevy, and Pontiac all sell more fleet vehicles as a % of total sales than Hyundai. In fact, Ford and Chevy each sell more to fleet customers than Hyundai sells cars, period. The only ones of decent size that don't sell much to fleets are Honda (2%), Toyota (11%), and Nissan (14%). Subaru (11%) and VW (6%) each sold less than HALF what Hyundai sold, so are probably not the best comparators.
        • 4 Years Ago
        @ Invisible

        False.

        You couldn't be ANY more wrong. Where in the world did you hear that little nugget of ignorance?
        • 4 Years Ago
        True, Hyundai/Kia's biggest customer is rental/fleet.
        • 4 Years Ago
        making the Phaeton look like a larger Passat was pure suicide).

        @Invisible

        That's for 2009 - which doesn't take into account Hyundai's and Kia's new offerings like the Sonata and Sorento.

        For 2010, H/K have cut back drastically on fleet sales and incentives (both Toyota and Nissan have spent considerable more than H/K on incentives in 2010, as well as upping their % of fleet sales - Toyota had the LARGEST share of the fleet market for a no. of times this year) and it will only get better as the new Elantra, Santa Fe, Optima, etc. hit the US market.

        And oh, H/K is outselling Toyota in Europe and China this year (adding on to H/K outselling Toyota in Canada).
        • 4 Years Ago
        wow, NIGHTFLIGHT.

        Did I touch a nerve with you by pointing out how your employer is still fighting for sales, and still relies on fleets to keep the Hyundai Kia metal moving.

        http://www.automotive-fleet.com/Statistics/StatsViewer.aspx?file=http://www.automotive-fleet.com/fc_resources/stats/AFFB10-20-car-reg.pdf
      • 4 Years Ago
      I would think it would sell. People are attracted to automakers for what they have to offer. My generation is not open-minded and rather ignorant when it comes to automakers, ESPECIALLY since they are used to seeing that BMW, Mercedes-Benz, Audi, and Lexus are high-ballers that represent "bling" [blame the rappers] but on the mature side for people who actually buy the cars instead of dreaming and drooling, the automaker has to have some credentials. Hyundai now has the credentials to back it up and justify their cars. It all started with the Azera, which then moved on to the Veracruz, and then Sonata, and Genesis; so on and so forth. They have the credentials for quality, value, and reliability. If I'm not mistaken no other automaker has made such drastic changes in such a short time period like Hyundai has, at least not for the better. People are noticing Hyundai more and more, even so much as 5 years ago, ask yourself where Hyundai stood on peoples' shopping lists. Take what was from a short while ago as five years and compare it to what people say now. If someone could get an executive car for something that undercuts the competition by about 10 or even 20 thousand dollars, wouldn't they? People are only looking to get better and better deals what with the economic climate we're living in. Hey, 5 years ago I laughed at Hyundai, and looked at other automakers which epitomized luxury, and I will tell you now, I would be MORE than happy to have an italicized "H" logo. We're all badge-biased at one point or another, but back it up with a reputation that only gets stronger and more broad, then you have the proper attention, to sell it. Even if it doesn't do well, Hyundai knows where to spruce things up!
      • 4 Years Ago
      1. Haters gonna hate.

      2. Most of these haters are the younger generation who adore Lexus, Infiniti and other premium brands while being completely ignorant to the fact that those brands, too, were laughed at one point for their ambitious dreams and goals.

      3. In twenty years, when a Chinese or an Indian company follows the footsteps of Hyundai to enter and become successful in the U.S., our generation will use Hyundai as a benchmark whilst our offspring will say "oh, they will never stack up to Hyundai, Toyota, etc."

      4. History, in general, is a lot to learn. But if you are going to pretend to be omniscient about cars, at least read up on the history of the auto industry sector.
      • 4 Years Ago
      @invisible:

      Look at your numbers before making baseless claims. Your own link shows that Kia is at 28% fleet sales, less than Ford (30%), Chevy (32%), and Pontiac (30%), and about the same as Chrysler (27%), Dodge (26%), and Mercury (27%).
      • 4 Years Ago
      So it is official?
      The Equus is actually coming to the US? (I thought it was not a done-deal yet)

      I wish them luck, but I see them having problems with this car.
        • 4 Years Ago
        hyundai is only expecting to sell 2000-2500 a year.
        • 4 Years Ago
        hazadaz the equus is not about making money for Hyundai, It is a halo car for Hyundai to show how far they have come and to make people want their other cars , I am sure Hyundai does not expect it to sell in any huge numbers ..The Equus is a sell campaign for Hyundai other cars plan and simple ...a person who is looking at a sonata and fusion, Malibu or altima will look at the Equus and think wow what a nice car and again their look at the sonata with new eyes , evben though imo the sonata does not need help to be the best of all the above !

        ( I would say Camey as wit part of the cars a consumer are looking at , but with Toyota poor reliably issues, the Camey can not hold a candle to any Hyundai, ford, Chevy and even Nissan cars which are all better then a poorly built Toyota !)
        • 4 Years Ago
        @bd2
        Can you provide a press release or other reliable source that states sedans sales have "always" outpaced coupe sales? I've only been able to find articles that say the opposite is true...

        http://www.motorauthority.com/blog/1032542_hyundai-genesis-coupe-sales-off-to-a-good-start-already-outpacing-sedan

        http://www.autoblog.com/2009/03/16/hyundai-ceo-says-early-genesis-coupe-sales-numbers-are-simply-s/

        Seems to me that your facts aren't correct. Anyone know of any RELIABLE sales data out there?
        Kumail
        • 4 Years Ago
        Completely agree. The Genesis looks like it has done well but this is gonna be harder to sell. Let's hope their ad agency is up to challenge.
        • 4 Years Ago
        Yes, it's interesting to watch people tout how "well" the Genesis is doing, and using the monthly sales numbers for the bases of their argument.

        Then when it is pointed out to them that the Genesis sedan (V6 and V8) numbers are combined with the 20K 4cylinder Coupe and the V6 Coupe, those number look glaringly bad.
        • 4 Years Ago
        The next gen Phaeton for the US. Great car, "poor" brand.
        • 4 Years Ago
        The Genesis sedan has always OUTSOLD the coupe (by a good margin) w/ the V8 Genesis making up a very healthy 40% of Genesis sedan sales.

        In 2009, the Genesis sedan outsold the Lexus GS, Infiniti M and Audi A6 by a 2:1 or greater margin and going into its 3rd year of sale, the Genesis sedan is outselling the brand new M.

        As already stated, Hyundai isn't expecting big sales w/ the Equus (around 2K annually) and instead, sees it as a "halo" model and an exercise prior to eventually launching a luxury brand and dealer network (probably to coincide w/ the launch of the 2G Genesis sedan and coupe).

        Anyway, the 1st year allotment for the Equus is reportedly already spoken for (anyone interested in the Equus will be put on a waiting list; not a bad thing since the 2012 Equus comes w/ an upgraded engine and AT) and Hyundai isn't planning on spending too much $$ on marketing (some TV advertisment, but the emphasis on internet advertising).

        Despite driving a preproduction vehicle, the first drives by Edmunds and Motor Trend are pretty positive.

        http://www.insideline.com/hyundai/equus/2011/2011-hyundai-equus-first-drive.html

        http://www.motortrend.com/roadtests/sedans/1007_2011_hyundai_equus_drive/index.html

        • 4 Years Ago
        @ 49W5

        Toyota did nothing of the sort.

        Toyota was smart enough to know that a $60k car is going to be a tough sell when it's being sold next to a $16k car at dealerships still using the low-rent "no credit, no problem" taglines. That is why they set up an entirely new division and dealership network. Toyota also never had to fight the abysmal reputation left behind by cars like the early Hyundai products like the Excel and Accent.

        Hyundai would have been better off breaking out their higher-end cars into a new luxury division like they originally were contemplating.
        • 4 Years Ago
        also 40% of the genesis sales has been v8 which is the highest among competitors. and average transaction of those v8 were over 40k.
        • 4 Years Ago
        @ Invisible...

        U.S. Sales for June 2010:
        Acura RL sold 163 units
        Lexus GS sold 539 units
        Inifniti M sold 1,196 units
        Hyundai Genesis sold 2,569 units

        Cut Hyundai's number by half (because they combine the coupe and sedan) and you still have 1,284 units.

        And before you say that I should be comparing it Acura TL, Lexus ES and Infiniti G instead...know that the Genesis has a lot more in common with the M and GS (V6/V8 offering, size, features). The only brands that are consistently outperforming the Genesis are the Europeans, but that's to be expected.
        • 4 Years Ago
        I completely agree... this is going to be a tough sell. When comparing the money you would have to spend on the Equus to what you can get with other luxuruy brands like BMW, MB, Audi... I think I would take the non-flagship 5, E, or A6 instead. But to each their own I guess.

        Also, what's up with the bumper guards still being affixed to the car, rip those off!
        • 4 Years Ago
        @XJ,
        The Genesis coupe, which starts at only $22,750, is notably less expensive than the sedan and no doubt accounts for more than 50% of total Genesis sales.

        I can understand their reluctance to do so but it's too bad Hyundai doesn't reveal the sales of the Genesis coupes vs. sedans individually.

        Does anybody know how bad (or good) Genesis sedan sales really are??
        • 4 Years Ago
        Hey, Toyota did same thing 21 years ago(with Lexus LS).
      • 4 Years Ago
      Hyundai strategy is to select his competition based in fiction and ilusions.
      Stated that Genesis sold more cars than Acura RL , Infinity M and Lexus GS is a
      insult to Americans inteligence. The competition for the Genesis Sedan are the
      TSX, TL, G37s that alredy outsold the Genesis sedan by huge margin.
        • 4 Years Ago
        Fictitious, illusions? You're one to talk. Look at these OBJECTIVE numbers (Infiniti G vs. Infiniti M vs. Hyundai Genesis) and tell me why anyone with American intelligence should believe your claim.

        Length (inches):
        G=187, M=193, Genesis=196

        Wheelbase (inches):
        G=112, M=114, Genesis=116

        Cargo Volume (cu ft):
        G=13.5, M=14.9, Genesis=15.9

        Passenger Volume (cu ft):
        G=99, M=106, Genesis=109

        V8 Offering:
        G=none, M=Yes, Genesis=Yes

        Weight (lbs):
        G=3,605, M=3,876-4124, Genesis=3,748-4012

        EPA Class:
        G=Midsize. M=Large Car, Genesis=Large Car
      • 4 Years Ago
      I think it is pretty nice. The styling is well done and unique, however the aggressive front end cold be a little more elegant. Although Hyundai has been quite successful with their growth, I think they should have brought out an upscale brand for this car and the Genesis sedan. They could rounded out the line-up with an upscale SUV. But I guess they have been doing well and this way there is no badge engineering under two names going on.
      • 4 Years Ago
      Looks the business and I dig it; HOWEVER, I think this is going to be a tough sell. Much harder less than the Genesis. This is some rarefied air Hyundai is looking to enter and the customers in this space are not the "value" shopper type.

      VW learned this and I expect Hyundai will as well. Selling the Equis in the same showroom as the Elantra is going to be awkward.

      It has nothing to do with the product, but more to do with the brand. The product may be good enough but will that be enough to get people to look past the plebeian brand? Maybe.

      Call me what you will, but for this price point I want the three pointed star. (not that I am in this market)
        • 4 Years Ago
        @nightflight

        In many ways, the Phaeton was superior to the A8 (Piech made sure that the Phaeton was the best full-size luxury sedan that the VW Group made outside of Bentley's offerings).

        What doomed the Phaeton was its high price (no "value" in the equation), the fact that a buyer could buy an A8 for basically the same price (most potential buyers had no idea that Phaeton was superior to the A8 in many ways) and its unfortunate exterior design (making the Phaeton look like a larger Passat was pure suicide).

        @Invisible

        That's for 2009 - which doesn't take into account Hyundai's and Kia's new offerings like the Sonata and Sorento.

        For 2010, H/K have cut back drastically on fleet sales and incentives (both Toyota and Nissan have spent considerable more than H/K on incentives in 2010) and it will only get better as the new Elantra, Santa Fe, Optima, etc. hit the US market.

        And oh, H/K is outselling Toyota in Europe and China this year (adding on to H/K outselling Toyota in Canada).
        • 4 Years Ago
        @ fixitorstop

        What????

        The Phaeton was closer to a Bentley than an A8? Seriously?

        It wasn't even on par with the A8 but was priced almost as much. How is it even come close to an ultra-premium vehicle???
        • 4 Years Ago
        Fwiw, VW didn't actually learn this lesson - it failed with the Phaeton in the USA because you could buy nearly the same thing with an Audi badge on it, but it still sells the Phaeton in Europe. Hyundai doesn't have a badge sister car to steal sales, but you're right - neither does it have the pedigree to necessarily sell well. In limited numbers, we'll see, but I don't put much value on air conditioned rear seats and such - I drive cars, I don't get chauffeured in them.
        • 4 Years Ago
        wow, NIGHTFLIGHT.

        Did I touch a nerve with you by pointing out how your employer is still fighting for sales, and still relies on fleets to keep the Hyundai Kia metal moving.

        http://www.automotive-fleet.com/Statistics/StatsViewer.aspx?file=http://www.automotive-fleet.com/fc_resources/stats/AFFB10-20-car-reg.pdf
        • 4 Years Ago
        Selling the S-class with the A and B class isn't awkward for Mercedes-Benz. Outside the United States, that is...
      • 4 Years Ago
      I suspect that the Equus will be impressive enough in person but at this price point, status is a salient selling feature. Executive types want to be coddled and they also like seeing impressive logos on the trunk. Given that, I think Hyundai should omit the squished-H logo in favor of the winged Equus logo.
      • 4 Years Ago
      -> Nice offering from Hyundai, but unfortunately I'd rather wait for the 5.0 V8. And by then the lineup will be a lot sweeter.
      • 4 Years Ago
      Move over, Lexus!
      • 4 Years Ago
      Saw a group of these today on I-85 in Alabama with a police escort. They look pretty amazing.
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