• Apr 30th 2010 at 12:59PM
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2011 Daewoo Alpheon – Click above for high-res image gallery

General Motors may be shying away from badge engineering here in the United States, but that doesn't mean the company is giving up its old ways in other parts of the world. Daewoo recently unveiled its new Alpheon sedan at the Busan International Motor Show in Korea, and the car is as identical as identical gets to the 2010 Buick LaCrosse we all know and love. The Korean automaker says that its newest luxury cruiser is "based on the same architecture" as the mid-size Buick, though we would be more inclined to say Xerox couldn't come up with a better copy.

Under the hood, Korean buyers will find the same mid-range 3.0-liter gasoline V6 that American buyers enjoy. As near as we can tell, the only significant difference is that the Tri-Crest badge has been ditched in favor of a Daewoo piece. At least they went that far.

The Alpheon/LaCrosse joined the debut of the Orlando MPV on stage at Busan. According to Daewoo, the sedan will hit dealers mid-way through this year. Hit the jump for the full press-release.

[Source: Daewoo]
Show full PR text
GM Daewoo's All-New Luxury Sedan Debuts at 2010 Busan International Motor Show
Alpheon is GM Daewoo's entry into the upper-midsize segment

Busan, Korea – GM Daewoo Auto & Technology (GM Daewoo) unveiled its much-anticipated luxury sedan, the Alpheon, at the 2010 Busan International Motor Show today.

"With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea," said GM Daewoo President and CEO Mike Arcamone. "I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea."

Another highlight of the GM Daewoo stand is a seven-seat compact multi-purpose vehicle, the Orlando show car, which is making its first appearance at an international motor show in Asia.

In addition, GM Daewoo has on display the Lacetti Premiere and GentraX race cars, and a Matiz mini-car artistically wrapped in pink.

With "Advancing Style" as its theme for this year's Busan International Motor Show, GM Daewoo has 18 vehicles on display that showcase its automotive industry design expertise.

Alpheon - Stylish Luxury Sedan

The Alpheon is based on the same GM global architecture as the Buick LaCrosse, one of the three finalists for 2010 North American Car of the Year.

GM designers and engineers from Asia, Europe and North America targeted the luxury sedan as a global product that would meet the highest quality and performance standards in the most sophisticated markets.
At first glance, the Alpheon's sculpting design flows in all directions, giving the vehicle a tightly wrapped appearance and a fast, coupe-like profile. Its dynamic and elegant body styling is highlighted by sharp side lines, short overhangs and fenders wrapped precisely around large wheel housings, giving it the presence of an upscale large sedan (2,837-mm wheelbase and 4,995mm body length).

With a unique emblem on its front "waterfall" grille, the Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio.

The innovative design philosophy continues in the Alpheon's interior. The flowing shape of its instrument panel design offers a distinct, confident and upscale impression. The refined look is an integrated center stack design that incorporates ice-blue light-emitting diode (LED) ambient lighting along with premium infotainment features. Adding to the use of soft-touch materials and low-gloss trim panels rather than traditional wood applications is indicative of exceptional and luxurious craftsmanship.
Powered by a 3.0-liter V-6 engine combined with a six-speed automatic transmission, the Alpheon will ensure responsive performance when it is launched in the second half of this year in Korea.

Orlando - Versatile Compact Multi-Purpose Vehicle

The Orlando show car combines the versatility of a sport utility, a family van and a wagon body style in a single execution. Based on the architecture of the Lacetti Premiere, the Orlando show car signals GM Daewoo's entry into the multi-purpose vehicle segment and is slated for sale next year.

This distinctive look is complemented by flared fender lines, which define a "wheels-out/body-in" stance that visually lowers the higher roof line. A muscular look gives it the activity-oriented appearance of an SUV, yet it offers dynamic ride and handling, easy entry and great fuel efficiency thanks to its car-based architecture. A generous 2,760-mm wheelbase and a wide front and rear track provide interior roominess that is best in class for a compact family van.

With adaptable, theater-style seating in three rows for up to seven occupants, the five-door Orlando is designed to meet the needs of family users. Whenever load carrying becomes a priority, the spacious cabin can be quickly transformed into a large flat-bed cargo area.

The Orlando show car is equipped with a 2.0-liter turbo-diesel engine that generates powerful output of 150 horsepower and offers outstanding fuel economy.

GM Daewoo Stand Activities

During the Busan International Motor Show's public days, GM Daewoo will host various entertainment activities on its stand. They include concerts and a Children's Day celebration. In addition, photo sessions with racing models and customer consultation services will be provided on a daily basis.
GM Daewoo Auto & Technology was established on October 17, 2002. It has five manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, GM Daewoo provides market and brand-specific vehicle kits for assembly at GM facilities in China, Thailand, India, Colombia and Venezuela. In 2009, GM Daewoo sold in Korea and exported more than 1.5 million units, including CKD products. GM Daewoo now produces vehicles and kits that are offered in more than 150 markets on six continents. More information on GM Daewoo and its products can be found on the company's website at http://media.gmdaewoo.co.kr/.

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    • 1 Second Ago
      • 5 Years Ago
      That's appropriate.
        • 5 Years Ago
        They should sell this this Buick in Japan too.That another Asian nation with aging population.
      • 5 Years Ago
      Nice logo.
        • 5 Years Ago
        It'd look even better with a tricolor trishield...
        • 5 Years Ago
        It'd be nice if it didn't look like a modified Acura logo.
      • 5 Years Ago
      If its an entirely different market, who cares what they call it? As long as two nearly identical cars aren't being sold in the same market, I don't think there is anything wrong with badge engineering.
        • 5 Years Ago
        yeah I perfer the cost of just the actual badge over an entire front facia rework, I really dont see any problems with this other than it bring Buicks brand down a few notches to a daewoo. That is not good for the brand.
        • 5 Years Ago
        @ VictorRaikkonen

        > GM is considering phasing out the Daewoo brand in favour of Chevy.

        It's really a sign of desperation, since Daewoo's Korean domestic market sale has been tanking and is now being outsold by Renault and GM is ready to try anything.

        But it's a futile attempt, none of GM's brands get any respect over there and Cadillacs and Lincolns are priced than Hyundais(Which are priced matched to Lexus).
        • 5 Years Ago
        In Asia, especially China, Buick's are not look at the same as they are here in North America. A Buick in China means you have accomplished something and selling the same model with a different badge in another location is perfectly fine. But selling the Chevrolet Traverse, GMC Acadia, Buick Enclave and when it was still produced the Saturn Outlook is over kill.
        • 5 Years Ago
        @Shift: 'But just selling it over there as a Daewoo is smart because that is the better know brand in that market.'

        I agree however I read a few days ago, I believe on this site, that GM is considering phasing out the Daewoo brand in favour of Chevy. This is allegedly due to their ambition to increase the latter worldwide identity and the fact that [D] has had some quality issues in the past.

        Found a mention here as well:
        • 5 Years Ago

        • 5 Years Ago
        I was about to post the same thing. There is no problem with an automaker selling the same car under a different brand as long as it's in a different market. Now if they tried to also sell it as a Buick as well as a Daewoo, that would be terrible badge engineering. But just selling it over there as a Daewoo is smart because that is the better know brand in that market.
      • 5 Years Ago
      Shouldn't the headline read: Opel Insignia rebranded as Buick, rebranded as Daewoo Alpheon?
        • 5 Years Ago
        The chrome door release handle inside had rough edge. The edge that comes from the casting. You do not see that on competitor vehicles of that price range. That level of fit and finish, or lack of it, does not belong on a $42k. Especially when it's a part the driver and passengers interface with every time they use the car.
        • 5 Years Ago
        @apostate27, info2x: More like I can't read apparently. My apology to you two.
        • 5 Years Ago
        @apostate27, info2x: You two guys are not into cars that much, are you? Ofcourse it is Opel Insignia.
        • 5 Years Ago
        sorry but the regal is a rebadge of the opel, it is, I like it but it is.
        • 5 Years Ago
        "You're wrong. The Regal is the same car as the Insignia. The car was developed to sell as a Opel in Europe and a Buick elsewhere. The LaCrosse only shares the Epsilon platform with those cars."

        When the Insignia was developed, GM Europe originally intended to export the car to North America as the second-generation Saturn Aura, with domestic production following later. It was due to initially supplant the Vectra estate which was also due to be a direct export like the Astra - until the global economic downturn started to bite and plans for the Saturnised Vectra estate were shelved. After the Insignia inspired a Buick Regal equivalent in China to replaced the aged US-designed Regal there and the Saturn brand in North America was wound down, plans changed for federalisation of the car and it also became a Regal in North America.

        • 5 Years Ago
        You're wrong. The Regal is the same car as the Insignia. The car was developed to sell as a Opel in Europe and a Buick elsewhere. The LaCrosse only shares the Epsilon platform with those cars.
        • 5 Years Ago
        Why shouldn't they? GM does own Opel.
        • 5 Years Ago
        yeah, but, you know, Americans are PROUD lol
        • 5 Years Ago
        insignia -> regal
        lacrosse -> Alpheon
        • 5 Years Ago
        but afterall this should be no surprise, some Americans like to think that current Ford Focus is American product :P
        you know, the car that has been
        - financed by
        - developed by
        - developed for
        Europeans :P
        that never gets old
      • 5 Years Ago
      As long as its the same car...sounds coo
      • 5 Years Ago
      From a recent press release
      "The introduction of Chevrolet will enable us to provide our customers an array of exciting new vehicles from the brand’s global lineup, giving them more driving options,” said Arcamone. “This will help GM Daewoo increase our sales and market share in the domestic market while generating additional revenue, strengthening our employees’ job security, creating new jobs and resulting in additional investment in Korea. We regard it as a key to our long-term success."
      • 5 Years Ago
      "Still I was reading about this earlier on TTAC and can't help but think they should bury the Daewoo name and replace it with Chevrolet. Introducing Buick there might not be a bad idea either."

      They are not burying Daewoo to replace it with Chevrolet. Very bad idea, most Koreans would be pretty upset. What they are doing is introducing new products with Chevrolet badgeing i.e. Camaro.
      • 5 Years Ago
      This is not badge engineering.
      • 5 Years Ago
      The logo reminds me of Acura.

      If only Acura cars still looked this good. :(
      • 5 Years Ago
      To reiterate it isn't badge-engineering or rebadging in the bad way we're all used to here in the States since Buick and the LaCrosse aren't already sold in South Korea.

      Still I was reading about this earlier on TTAC and can't help but think they should bury the Daewoo name and replace it with Chevrolet. Introducing Buick there might not be a bad idea either.
        • 5 Years Ago
        I'd bury Daewoo in favor of Opel, allowing GM to sell Buick as "Buick" from China to the US.
      • 5 Years Ago
      I'm sure autoblog didn't like the Acura NSX either because it was rebadged from the Honda NSX. And I know AB hated the Infiniti G35 coupe too because it was rebadged from a Nissan Skyline. Remember AB saying the Dodge Sprinter was crap because it didn't use the MB name?

      Sheesh, what gives AB? When a car is offered in two different markets, sometimes the name changes.
      • 5 Years Ago
      An American car being badged as a Daewoo...

      I thought the idea was to badge daewoo cars as something else to hide how crappy they are.

      Now the other way around.. uhm... anyone else think this is bad news? lol
        • 5 Years Ago
        I figured... dude, that's sad.
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