• Mar 5th 2010 at 2:29PM
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Mahindra Pik-Up – Click above for high-res image gallery

Tired of waiting around for an official launch date for the hotly anticipated (in certain circles, at least) compact diesel pickup truck from Indian automaker Mahindra? Good news, then. According to a report from Automotive News, the largest utility vehicle maker in India and its U.S. distributor, Global Vehicles, will make an official announcement regarding the targeted sale date of the Pik-Up within the next two-to-three weeks.

Before you get too excited, realize that Mahindra only hopes to announce a launch date – when that date will actually be is still anyone's guess. In fact, Mahindra President Pawan Goenka said in an interview that the vehicle is still undergoing Environmental Protection Agency testing here in the States and an official application to allow the truck to be sold here has yet to take place. The truck could also receive a new name by the time it comes to market in the States.

Following the Pik-Up's official launch in the U.S., Mahindra plans to continue focusing on its export markets with a new SUV designed specifically for the European and North American markets. Judging by how long it's taken to get its first model on the market, though, we'll keep our excitement bottled up for the time being.

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[Source: Automotive News – sub. req'd]

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    • 1 Second Ago
      • 5 Years Ago
      Imagine checking your blind spot in this thing...Big black plastic fake vent in the way.
      • 5 Years Ago
      The small PU market here is tiny. Sad to say because not everyone NEEDS a full sized one. I just don't understand why so few are sold. Ford has not redone the Ranger in decades because they cannot justify the investment. The chevy/gmc is engineers outside of the US and are pathetic if you ask me.
      • 5 Years Ago
      Every time I see a Mahindra in the US update I get serious Dacia Sandero Top Gear update flashbacks.

      I wonder if just as many people care.
      • 5 Years Ago
      Won't this be the fourth announcement in the past three years about a launch date?

      I'll believe Mahindra is serious when I can walk into a dealership and buy one.

        • 5 Years Ago
        this is a 80,s truck, look at the narrow body its gona rolling over crazy
      • 5 Years Ago
      >Actually the makers didn't ignore this market, buyers ignored it.
      >There is this perception out there that automakers throw something
      >on the market then force us to buy it. Fact is, that just isn't the way it works.

      I'd argue that consumers are told what they want as much as they decide on their own what they want.

      People weren't clamoring for a little white stick that caused them to cough when burned and inhaled and eventually killed them from cancer. But the cigarette manufacturers placed them in ads and movies, paying stars to promote them and make them look cool, and millions of people bought in.

      Similarly, it's funny how SUV's became popular and they just happened to be the biggest profit margin vehicles for carmakers and also avoided certain CAFE standards. I'd argue that the manufacturers created that demand to sell highly profitable products by crafting the image and marketing, and millions of people bought in.

      Long story short, our entire economy is based on selling consumers stuff they don't need by making them want it (new cars because the 5 year old car isn't good enough, new clothes because last season's are out of style, new computers because the old one is too slow to run the "improved" fatter OS, etc).
      • 5 Years Ago
      some of those photos are ridiculous! i can't even say photoshopped, because that would be insulting the photoshop, it looks like somebody went at them with Microsoft paint.
      • 5 Years Ago
      This is exactly the sort of pickup I dream of. Small, capable, and diesel. I don't want it to ride like a car and have leather seats, I want it to feel like I'm piloting and engine.
      • 5 Years Ago
      I took a couple of pictures of a white one of these in Parker,CO about 1 month ago.
      It had the name Hawk on the side.
      • 5 Years Ago
      What a pity these trucks are not coming to Canada, at least just yet. Mahindra do have an excellent reputation with their tractor products and I have no doubt they're under enormous pressure to get it right in the US market. Good luck to them and if they're so inclined to bring a quad cab diesel 4x4 into Canada, I'll take mine in green please.
      • 5 Years Ago
      I think there def is a market for nostalgic looks and back to basics trucks in this market....The Jeep Wrangler comes to mind....
      • 5 Years Ago
      Beauty as they say is in the eye of the beholder. Mud, Rocks and Dirt don't care with the truck looks like. This is returning trucks back to its roots and not the urban cruiser for green horns that what's available today.

      The people that like to drive around the world and through the Darien Gap and such are excited about it and they do sell the things down in South America.

      If your buying a truck to impress your next door neighbor this is not what you should be buying, go buy something else. But with a powerful turbo-diesel engine and 5000lbs towing capacity this thing is made to work hard and play hard.

      The single cab looks kinda funny but the dual cab model has a more balanced look too it.
      • 5 Years Ago
      I really like the truck but my Idea of a truck is a series III land rover pickup Bare metal floor. Broom handle shifter jutting out of the floor and the sound of a diesel just a few feet away. You all can keep your cushy trucks. I want a raw truck.
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